The Cradle engagement report
@TheCradleMedia - 254K followers on X
Measured over 117 original posts from a 30-day window, last computed on September 25, 2026.
Engagement
A typical post picks up 60 interactions against 254K followers, an engagement rate of 0.024%. Measured over 117 original posts, its engagement rate beats 35% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.5K times each, and 1.34% of those impressions turn into an interaction. That is about 1.76% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 117 posts sampled, 61% carry an image or video and 21% link out. The account's strongest tracked post pulled 2.6K interactions, about 43x its own typical post.
Measured over 117 original posts from a 30-day window, last computed on September 25, 2026.
Compared with accounts its own size
The Cradle's engagement rate beats 35% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 51% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.024%, The Cradle sits above the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 61% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 21% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 61% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 21% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 522 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 2, 202643x their median
VIDEO | Palestinian Khalil al-Fari is forced to watch as Israeli military bulldozers uproot his olive trees in Arraba, Jenin, in the occupied West Bank. https://t.co/u0a7o0hkvj
- Sep 14, 202615x their median
Saudi Arabia pursuing Israeli support in fight against Ansarallah —— Saudi Crown Prince Mohammed bin Salman has appealed to governments across the region, including indirectly to Israel, for assistance as Saudi-backed forces suffer battlefield setbacks in their fight against Yemen's Ansarallah, Israeli outlet Israel Hayom reported. According to the report, Riyadh conveyed its request to Israel through US Central Command, seeking intelligence and other forms of support to prevent Ansarallah from gaining control of the Bab al-Mandab Strait. The appeal comes as Saudi Arabia has separately pushed US President Donald Trump to intervene militarily against Ansarallah, with Washington so far declining direct military action while providing intelligence and targeting assistance. The alleged outreach marks a significant shift for Riyadh, which has long conditioned normalization with Israel on the establishment of a Palestinian state and an end to the occupation, a position it has continued to reaffirm throughout Israel's genocide in Gaza.
- Sep 8, 20268.7x their median
Iran's Islamic Revolutionary Guard Corps (IRGC) announced it seized one of the US army’s most advanced unmanned and autonomous submarines, the Anduril Dive-LD, a large-displacement autonomous underwater vehicle (AUV), near the entrance to the Strait of Hormuz this morning. According to the IRGC, the underwater vehicle is fitted with the latest technology in the field and was delivered to the US army fleet in 2025.
- Sep 8, 20267.2x their median
Southern Lebanese town holds funeral for 12 victims of Israeli massacre —— Today, the southern Lebanese town of Kfar Rumman is holding the funeral of victims of the massacre carried out by Israel on Monday. The massacre marks the deadliest single attack in months, during which an Israeli airstrike completely flattened a residential building, wiping out whole generations of the Farhat family inside their home. Among the 12 victims killed in the Kfar Rumman massacre were 37-year-old Hiba Ali Sabah, 34-year-old Zahraa Shawqi Ayoub, 78-year-old Latifa Mahmoud Abou Zeid, and 80-year-old Mohammad Naeem Farhat, along with Hassan and Hussein Mohammad Farhat, both aged 43. The attack also claimed the lives of seven children and infants from the family: 13-year-old Fatima Hassan Farhat, 11-year-old Mohammad Hussein Farhat, 10-year-old Abdullah Hussein Farhat, 7-year-old Maryam Hussein Farhat, 2-year-old Abbas Hussein Farhat, and one-month-old infant Ahmad Hassan Farhat.
- Sep 8, 20267.1x their median
Israeli occupation forces besiege & kill resisting Palestinian, demolish home in West Bank —— Palestinian Abdul Karim Mohammad Salem Khader, 29, was killed on Tuesday after Israeli occupation forces besieged a home in the town of Aqraba, south of Nablus, in the occupied West Bank. According to the Palestinian news agency WAFA, Israeli occupation forces surrounded the house, fired Energa grenades at it, used a military bulldozer to demolish parts of the building, and withheld Khader's body after killing him. The Israeli military said the raid was carried out to detain Khader, saying he threw a Molotov cocktail and an improvised explosive device at troops before they surrounded the home and intensified the assault. It claimed soldiers later shot him after he allegedly emerged carrying a knife. Israeli occupation forces also conducted raids in the nearby villages of Qabalan, Awarta, and Yatma, where the military said three Palestinians were detained and around 60 others were questioned.
- Sep 5, 20267.1x their median
Israel's destruction of Gaza's sewage system triggers algal bloom, shutting down Israeli desalination plants https://t.co/OsOiBTsU7E
- Sep 25, 20266.0x their median
Irish pubs refuse to screen Republic of Ireland matches against Israel —— Several Irish pubs have announced they will not broadcast the Republic of Ireland men's football team's upcoming Nations League matches against Israel, according to statements from the venues reported by Belfast Media. Nancy Mulligans on Castle Street and the Felons Club on the Falls Road are among the venues that have said they will not screen the matches. The decision comes as Ireland's fixtures against Israel draw attention amid the ongoing genocide in Gaza.
- Aug 31, 20265.9x their median
Baghdad rejects US plan to keep troops in Iraq past 30 Sept deadline https://t.co/CLJXmc89lw
- Sep 8, 20265.5x their median
A direct Iranian missile impact on Jordan, filmed from the occupied West Bank. https://t.co/J1sXdVLXrj
- Sep 8, 20265.3x their median
Initial reports indicate Muwaffaq Salti Air Base (Al-Azraq) and Prince Hassan Air Base in Jordan, both hosting US military infrastructure, have been hit by Iranian missiles.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 60 interactions against 254K followers, an engagement rate of 0.024%. Measured over 117 original posts, its engagement rate beats 35% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.5K times each, and 1.34% of those impressions turn into an interaction. That is about 1.76% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 117 posts sampled, 61% carry an image or video and 21% link out. The account's strongest tracked post pulled 2.6K interactions, about 43x its own typical post.
- What is The Cradle's engagement rate on X?
- The Cradle (@TheCradleMedia) has an engagement rate of 0.024%, based on the median interactions across 117 original posts from the last 30 days against 254,346 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.024%, The Cradle sits above the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TheCradleMedia have real engagement?
- Its engagement rate beats 35% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TheCradleMedia post?
- Most posts go out around 10:00 UTC, and Friday is its busiest day, at roughly 3.97 posts per day across the measured window.