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The Body Shop India engagement report

@TheBodyShopIND - 77K followers on X

Measured over 4 original posts from a 30-day window, last computed on October 15, 2026.

Engagement

Per follower
0%
of 77K followers
Per impression
0%
240 views on a typical post
Reach
0.31%
of its followers see a post
Typical post
0
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.13/day
active 13% of days
Peak time
06:00 UTC
Saturday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 0 interactions against 77K followers, an engagement rate of 0%. Posts are seen about 240 times each, and 0% of those impressions turn into an interaction. That is about 0.311% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 06:00 UTC, and Saturday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 4 interactions. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on October 15, 2026.

Where this sits in the catalog

At 0%, The Body Shop India sits below the 10th percentile of the 213,098 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.147%
p750.698%
p902.61%
p9982.9%
Engagement rate as a share of followers, across the 213,098 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,393 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.147%
75th percentile0.698%
90th percentile2.61%
99th percentile82.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 06:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 06:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 06:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 269 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 31, 2026

    Only true The Body Shop stans get this right on the first try. 👀 Drop the right answer to prove your love!🥰 https://t.co/rua9WkRnhn

    1120251 viewsView on X
  • Jul 26, 2026

    Your cart's been waiting. Your wishlist's been dropping hints. Your chance? Almost gone. Grab up to 50% off in the Mid Year Sale before it vanishes. 🛍️Bath and Body Care 🛍️Skincare 🛍️Haircare 🛍️Fragrances 🛍️Makeup https://t.co/7PBsebCRcp

    2000148 viewsView on X
  • Sep 21, 2026

    Some fragrances don’t just linger, they awaken something within. ✨ Meet The New Jasmine Edit: a timeless floral crafted with 91%+ natural origin ingredients to spark your inner radiance this festive season. https://t.co/FYgYxRshOK

    1000320 viewsView on X
  • Jul 23, 2026

    One search. One solution. One less thing to overthink. 😉 Find your glow with our Vitamin C Glow Boosting Moisturiser, now with up to 50% OFF during the Mid-Year Sale. No more needless searching. Shop now! ✨ https://t.co/zpNaScSd0D

    0010133 viewsView on X
  • Jul 22, 2026

    Mango season is a personality trait at this point. 🥭  One for snacking.  One for sharing.  And this #MangoDay, one for keeping your hands feeling soft with up to 96 hours of moisture. 🙈 https://t.co/fiFHyR2CNe

    0010179 viewsView on X
  • Jul 3, 2026

    If your wishlist has been waiting for a sign, this is it. 👀 The Mid-Year Sale is now live with up to 50% OFF on your skincare, body care, haircare and beauty favourites. Go on, make them yours.😉 https://t.co/wKZavTaVq2

    1000107 viewsView on X
  • Jul 2, 2026

    Some signs are impossible to ignore. 👀 Especially when they say Up to 50% OFF. The Mid-Year Sale is on. See you in-store. https://t.co/lsYm1RIaeb

    1000182 viewsView on X
  • Jun 29, 2026

    Game, set, match! You don't need a ticket to Center Court to indulge in Wimbledon's finest tradition. Serve your skin the ultimate sweet treat with our Strawberry routine to stay fresh and glowing all season long. Which product is your MVP? Let us know below! https://t.co/G722B7hKhc

    1000107 viewsView on X
  • Jun 28, 2026

    The shelves are stocked.​ The favourites are waiting.​ And the Mid-Year Sale is officially on.​ Enjoy up to 50% OFF before your wishlist gets any longer. 👀 https://t.co/OuIXoK9fay

    1000172 viewsView on X
  • Jun 27, 2026

    What if the end of one bottle could be the beginning of another? Through Return, Recycle, Repeat, empties can stay in circulation instead of going to waste. Together with Plastics for Change, we’re helping give plastic a second life while supporting the people behind the process https://t.co/dUD6VwqKiN

    1000151 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 0 interactions against 77K followers, an engagement rate of 0%. Posts are seen about 240 times each, and 0% of those impressions turn into an interaction. That is about 0.311% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 06:00 UTC, and Saturday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 4 interactions. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is The Body Shop India's engagement rate on X?
The Body Shop India (@TheBodyShopIND) has an engagement rate of 0%, based on the median interactions across 4 original posts from the last 30 days against 77,072 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0%, The Body Shop India sits below the 10th percentile of the 213,098 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TheBodyShopIND have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @TheBodyShopIND post?
Most posts go out around 06:00 UTC, and Saturday is its busiest day, at roughly 0.13 posts per day across the measured window.

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