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The Block engagement report

@TheBlockCo - 592K followers on X

Measured over 41 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Middle of its size range
Per follower
0.009%
of 592K followers
Per impression
0.374%
15K views on a typical post
Reach
2.53%
of its followers see a post
Typical post
56
interactions (median)
Saved
0.02%
3 bookmarks on a typical post
Posting rate
2.07/day
active 10% of days
Peak time
02:00 UTC
Tuesday

A typical post picks up 56 interactions against 592K followers, an engagement rate of 0.009%. Measured over 41 original posts, its engagement rate beats 33% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 0.374% of those impressions turn into an interaction. That is about 2.53% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 02:00 UTC, and Tuesday is the busiest day of the week. Of the 41 posts sampled, 95% carry an image or video and 44% are part of a thread. The account's strongest tracked post pulled 227 interactions, about 4.1x its own typical post.

Measured over 41 original posts from a 30-day window, last computed on August 26, 2026.

Compared with accounts its own size

The Block's engagement rate beats 33% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 28% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.009%, The Block sits above the 10th percentile of the 37,037 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99158.8%
Engagement rate as a share of followers, across the 37,037 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile158.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%73K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%102K
16:00 UTC-3%99K
17:00 UTC-2%92K
18:00 UTC-1%85K
19:00 UTC-2%80K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-2%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%233K
Monday0%292K
Tuesday-3%284K
Wednesday-1%253K
Thursday-2%246K
Friday-3%255K
Saturday+3%229K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 25, 20264.1x their median

    THE BLOCK: LayerZero is planning to launch ATLAS, a new institutional crypto exchange, this fall. ATLAS, being built on the Zero blockchain, will initially support spot crypto and perpetual futures, with prediction contracts, futures, and options planned for later. layerzero:native

    1871721220K viewsView on X
  • Aug 26, 20263.6x their median

    THE BLOCK: Revolut begins phased rollout of EURR, its first euro-backed stablecoin, to eligible customers in Denmark, Poland, and Portugal. EURR is issued by Bridge, a Stripe company, and will be integrated into Revolut’s retail app. https://t.co/HJEibaXXF2

    1642511115K viewsView on X
  • Aug 25, 20262.4x their median

    THE BLOCK: Galaxy has launched a crypto-backed portfolio line of credit that lets eligible GalaxyOne clients borrow cash against BTC, ETH, and SOL without selling their holdings. $GLXY The revolving credit line combines eligible assets as collateral, allowing clients to tap liquidity for expenses or investments while remaining invested in crypto.

    100247116K viewsView on X
  • Aug 25, 20262.1x their median

    THE BLOCK: The Bitwise Solana Staking ETF (BSOL) recorded $108 million in trading volume on Monday — a record daily high for any solana:So11111111111111111111111111111111111111112 ETF — according to Bitwise President Teddy Fusaro. Bitwise's ripple:native ETF generated over $80 million in volume on the same day, significantly exceeding its typical daily volume of under $12 million.

    99152117K viewsView on X
  • Aug 25, 20262.0x their median

    THE BLOCK: Cosmos Labs said an ongoing security incident is affecting Cosmos EVM module users and advised Cosmos EVM chains to request that validators halt their networks. cosmos:native https://t.co/hpJDkuXsjj

    891110419K viewsView on X
  • Aug 25, 20262.0x their median

    THE BLOCK: Franklin Templeton has partnered with Hong Kong's HashKey Exchange to distribute its tokenized money market fund (Franklin OnChain U.S. Government Liquidity Fund) in Asia. The product offers Asian investors access to a tokenized fund that mainly invests in US government money market instruments and cash.

    93163016K viewsView on X
  • Aug 25, 20262.0x their median

    THE BLOCK: Bitcoin is currently trading at $80,916, surpassing the $80,000 line for the first time since mid-May. bitcoin:native https://t.co/Iij6t8dz7k

    95115118K viewsView on X
  • Aug 25, 20261.5x their median

    THE BLOCK: Spot bitcoin ETFs logged $337.6 million in net inflows on Monday, extending their positive streak to six days. Earlier today, bitcoin:native crossed $80,000 for the first time in more than three months. Spot ether ETFs also posted $115.6 million in net inflows, their sixth consecutive day of positive flows. ethereum:native

    6996115K viewsView on X
  • Aug 26, 2026

    THE BLOCK: Coinbase is calling on the SEC and CFTC to classify equity perps as security futures, arguing it could help bring the widely traded offshore products onshore in the U.S. Coinbase also wants an alternative compliance framework to reduce overlapping requirements between the two agencies.

    6013709.8K viewsView on X
  • Aug 26, 2026

    THE BLOCK: Tornado Cash developer Roman Storm's retrial has been pushed back to April 26, 2027, in light of his pending motion for acquittal. US prosecutors had been pushing for a retrial in October 2026. https://t.co/KeizfPIAcO

    6845215K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 56 interactions against 592K followers, an engagement rate of 0.009%. Measured over 41 original posts, its engagement rate beats 33% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 0.374% of those impressions turn into an interaction. That is about 2.53% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 02:00 UTC, and Tuesday is the busiest day of the week. Of the 41 posts sampled, 95% carry an image or video and 44% are part of a thread. The account's strongest tracked post pulled 227 interactions, about 4.1x its own typical post.

What is The Block's engagement rate on X?
The Block (@TheBlockCo) has an engagement rate of 0.009%, based on the median interactions across 41 original posts from the last 30 days against 591,666 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.009%, The Block sits above the 10th percentile of the 37,037 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TheBlockCo have real engagement?
Its engagement rate beats 33% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @TheBlockCo post?
Most posts go out around 02:00 UTC, and Tuesday is its busiest day, at roughly 2.07 posts per day across the measured window.

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