Ministry of Textiles engagement report
@TexMinIndia - 409K followers on X
Measured over 71 original posts from a 30-day window, last computed on September 27, 2026.
Engagement
A typical post picks up 815 interactions against 409K followers, an engagement rate of 0.199%. Measured over 71 original posts, its engagement rate beats 81% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 3.9K times each, and 20.7% of those impressions turn into an interaction. That is about 0.961% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.6 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 71 posts sampled, 99% carry an image or video. The account's strongest tracked post pulled 1.3K interactions, about 1.6x its own typical post. Recurring topics include #ministryoftextiles, #textiles, #news.
Measured over 71 original posts from a 30-day window, last computed on September 27, 2026. Recurring tags: #ministryoftextiles, #textiles, #news.
Compared with accounts its own size
Ministry of Textiles's engagement rate beats 81% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 100% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.199%, Ministry of Textiles sits above the 50th percentile of the 204,956 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 99% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 99% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 468 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 23, 20261.6x their median
Celebrating Ayurveda Day Rooted in nature, guided by balance and enriched by centuries of knowledge, Ayurveda reminds us of the timeless connection between nature and well-being. On Ayurveda Day, let us celebrate India’s enduring tradition of holistic living and its wisdom for a healthier, more balanced future. #AyurvedaDay #Ayurveda #TraditionalKnowledge #HolisticWellBeing #India @moayush
- Sep 22, 20261.5x their median
Investment. Manufacturing. Growth. PLI for Textiles is designed to drive investment, strengthen manufacturing capacity and reward sustained growth. With incentives linked to incremental turnover and revised investment thresholds, the scheme creates greater room for participation while keeping the focus on measurable performance. #ProductionLinkedIncentiveScheme #PLIForTextiles #Textiles #MakeInIndia #MinistryofTextiles @NTTM_MoT
- Sep 22, 20261.5x their median
♻️ More than 95% of pre-consumer textile waste is recovered. A step towards a more circular textile value chain, where textile waste is given a new purpose through recovery, reuse and recycling. Recover. Reuse. Recycle. Building a more resource-efficient textile future. https://t.co/E1XL6Mvaib
- Sep 8, 20261.5x their median
What drives the next chapter of India’s textile growth? A ₹10,683 crore PLI Scheme for Textiles is helping strengthen domestic manufacturing, encourage investment and scale up production across MMF Apparel, MMF Fabrics and Technical Textiles. More production. More investment. More opportunities. A stronger, globally competitive textile industry. #PLIForTextiles #TextileIndustry #MakeInIndia #TechnicalTextiles #IndianTextiles
- Sep 6, 20261.5x their median
On the last day of her Paris visit, Smt. Neelam Shami Rao, Secretary (Textiles) visited WHO’S NEXT Paris and inaugurated the Indian Exhibition, showcasing the strength and diversity of India’s fashion, handloom, handicraft and lifestyle ecosystem. She held discussions with Mr Frédéric Maus, CEO, WSN, Ms Sandrine Meziane, Director – International Development & Promotion, and Ms Sylvie Pourrat, Director – Business Development on strengthening India’s participation and market access in Europe. With 94 Indian exhibitors participating, the engagement focused on stronger India visibility, curated buyer–exhibitor matchmaking, sustainable fashion and a long-term India–WSN partnership to expand international business opportunities for Indian brands and exporters. #IndiaInFrance #Fashion #Handloom #Handicraft #Lifestyle #Ecosystem #SustainableFashion #IndiaWSNPartnership @IndiaembFrance @PIBTextiles
- Sep 21, 2026
When skill meets soul, and material meets mastery something truly extraordinary takes shape. Every fibre carries craftsmanship. Every weave carries a story. Every creation carries a piece of India. When skill, soul & material meet tradition comes alive. #MinistryOfTextiles #IndianTextiles #Handloom #IndianCrafts #Craftsmanship #MadeInIndia #TextileHeritage @handicraftsdc @dchandlooms01
- Sep 5, 2026
Secretary (Textiles) Smt. Neelam Shami Rao, visited the Decathlon SportsLab in the Lille metropolitan region, a leading centre for research-driven innovation in sportswear, performance products and human-centred design. The visit showcased advanced work in biomechanics, body morphology, movement sciences, thermal comfort and product testing, demonstrating how research and technology can translate into better-performing, safer and more comfortable products. India, already an important market and sourcing partner for Decathlon, offers significant opportunities for the next phase of collaboration. Discussions highlighted the potential for deeper partnerships in performance textiles, sportswear innovation, advanced materials, sustainability, circularity, product testing and technical R&D. India’s strong manufacturing capabilities, growing innovation ecosystem and expanding technical textile sector can further support Decathlon’s global sourcing, manufacturing and innovation ambitions. #DecathlonSportsLab #TechnicalTextile #SportsWear #Sportswear #Innovation, #AdvancedMaterials #Sustainability #Circularity @Decathlon @Decathlon_FR
- Sep 7, 2026
Weave a breathable future. From the loom to our lives, every conscious choice can shape a cleaner tomorrow. Embracing handloom, natural fibres and sustainable choices is a step towards a healthier planet and cleaner air. This Swachh Vayu Diwas, let’s choose textiles that breathe, and a future that breathes with them. #SwachhVayuDiwas #Handloom #NaturalFibres #SustainableTextiles #ConsciousChoices #MinistryOfTextiles #ViksitBharat2047
- Sep 8, 2026
When knowledge grows, possibilities multiply. Literacy empowers individuals to learn, innovate and shape a better tomorrow. This International Literacy Day, let’s celebrate the power of knowledge to weave a more skilled, empowered and inclusive future for India’s textile community. #InternationalLiteracyDay #LiteracyForAll #Education #Empowerment #MinistryofTextile
- Sep 4, 2026
Smt. Neelam Shami Rao, Secretary (Textiles) held a series of high-level engagements with leading French and global business houses, including CHANEL’s le19M, Okaïdi, Monoprix, Cerulean Global, LVMH and Galeries Lafayette, during her visit to Paris. Discussions focused on strengthening India–France partnerships in textile and apparel sourcing, luxury craftsmanship, sustainable manufacturing, design innovation, artisan-led value chains and product development. Secretary highlighted India’s unique strengths across the textile value chain—from handlooms, embroidery and natural fibres to apparel, home textiles, handicrafts and sustainable manufacturing—and invited deeper engagement with Indian manufacturers, artisan clusters and design institutions. The meetings opened new avenues for positioning India not only as a sourcing destination, but as a global partner in creativity, craftsmanship, sustainability and value creation. #Craftsmanship #IndiaFrancePartnerships #Sustainable #GlobalPartner #Paris @IndiaembFrance @aepcindia @PIBTextiles
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 815 interactions against 409K followers, an engagement rate of 0.199%. Measured over 71 original posts, its engagement rate beats 81% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 3.9K times each, and 20.7% of those impressions turn into an interaction. That is about 0.961% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.6 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 71 posts sampled, 99% carry an image or video. The account's strongest tracked post pulled 1.3K interactions, about 1.6x its own typical post. Recurring topics include #ministryoftextiles, #textiles, #news.
- What is Ministry of Textiles's engagement rate on X?
- Ministry of Textiles (@TexMinIndia) has an engagement rate of 0.199%, based on the median interactions across 71 original posts from the last 30 days against 409,063 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.199%, Ministry of Textiles sits above the 50th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TexMinIndia have real engagement?
- Its engagement rate beats 81% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TexMinIndia post?
- Most posts go out around 06:00 UTC, and Tuesday is its busiest day, at roughly 3.6 posts per day across the measured window.