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Terra engagement report

@Terra - 2.6M followers on X

Measured over 27 original posts from a 30-day window, last computed on October 23, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 2.6M followers
Per impression
0.732%
4.8K views on a typical post
Reach
0.18%
of its followers see a post
Typical post
35
interactions (median)
Saved
0.021%
1 bookmarks on a typical post
Posting rate
0.9/day
active 13% of days
Peak time
21:00 UTC
Sunday

A typical post picks up 35 interactions against 2.6M followers, an engagement rate of 0.001%. Measured over 27 original posts, its engagement rate beats 13% of 19,932 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.8K times each, and 0.732% of those impressions turn into an interaction. That is about 0.181% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 21:00 UTC, and Sunday is the busiest day of the week. Of the 27 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 265 interactions, about 7.6x its own typical post.

Measured over 27 original posts from a 30-day window, last computed on October 23, 2026.

Compared with accounts its own size

Terra's engagement rate beats 13% of the tracked X accounts closest to it in follower count (19,932 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 40% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, Terra sits below the 10th percentile of the 201,342 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.141%
p750.671%
p902.53%
p9982.4%
Engagement rate as a share of followers, across the 201,342 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,901 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.141%
75th percentile0.671%
90th percentile2.53%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 21:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 21:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 21:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 202 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 18, 20267.6x their median

    O candidato à Presidência Flávio Bolsonaro (PL) sobe no trio que circulará pela Avenida Paulista, em São Paulo, neste domingo, 18. Junto dele, estão o deputado federal Nikolas Ferreira (PL) e o senador eleito Guilherme Derrite (PP). https://t.co/OX3zsHcd1J

    21146807.3K viewsView on X
  • Oct 18, 20266.3x their median

    Ao som de 'Quem ficar parado é petista disfarçado', Flávio Bolsonaro, Tarcísio de Freitas e André do Prado dançam a ritmo de funk em trio na Avenida Paulista, em São Paulo https://t.co/7yV49uUdUn

    1703810111K viewsView on X
  • Oct 18, 20264.5x their median

    Gritos a favor de Lula (PT) se destacam na concentração do Ato Musical pela Democracia, realizado neste domingo, 18, em Copacabana https://t.co/6XgVKbDOlC

    82274522.6K viewsView on X
  • Oct 18, 20264.4x their median

    O vice-presidente Geraldo Alckmin e esposa, Lu Alckmin, chegaram a Band há pouco e cumprimentaram convidados. A repórter Adrielle Farias, do Terra, acompanha a movimentação antes do primeiro debate entre Flávio Bolsonaro (PL) e Lula (PT), que acontece às 20h deste domingo, 18, nos estúdios da Band em São Paulo.

    66186727.0K viewsView on X
  • Oct 18, 20262.9x their median

    Manifestantes a favor de Lula (PT) começam a se reunir no Ato Musical pela Democracia em Copacabana, no Rio de Janeiro https://t.co/8achr5CSC1

    51163402.0K viewsView on X
  • Oct 18, 20262.7x their median

    Ato Musical pela Democracria teve início na praia de Copacabana, no Rio de Janeiro, por volta das 16h30 deste domingo, 18 https://t.co/gRyLUcIys8

    57201902.1K viewsView on X
  • Oct 18, 20262.4x their median

    Eduardo, aposentado, morador de Miguel Pereira (RJ) explica seu voto em Lula em entrevista ao repórter João Marcello Santos, do Terra, durante ato em Copacabana https://t.co/Np1kvuhie1

    4163623.1K viewsView on X
  • Oct 4, 20262.0x their median

    Veja o momento da chegada de Flávio Bolsonaro (PL) ao QG de sua campanha em Brasília (DF). (Por Deborah Sena) https://t.co/XgtGbcueL7

    6522016K viewsView on X
  • Oct 18, 20261.8x their median

    Mesmo distante do Posto 5, em Copacabana, o som da manifestação pró-Lula segue embalando os apoiadores do candidato à reeleição na orla carioca. (por João Marcello Santos) https://t.co/aBfslnTWQx

    36121515.4K viewsView on X
  • Oct 22, 20261.8x their median

    Paulinho deixa gramado chorando do estádio. https://t.co/XYm2vLJh4n

    5414412K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 35 interactions against 2.6M followers, an engagement rate of 0.001%. Measured over 27 original posts, its engagement rate beats 13% of 19,932 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.8K times each, and 0.732% of those impressions turn into an interaction. That is about 0.181% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 21:00 UTC, and Sunday is the busiest day of the week. Of the 27 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 265 interactions, about 7.6x its own typical post.

What is Terra's engagement rate on X?
Terra (@Terra) has an engagement rate of 0.001%, based on the median interactions across 27 original posts from the last 30 days against 2,635,185 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Terra sits below the 10th percentile of the 201,342 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Terra have real engagement?
Its engagement rate beats 13% of the tracked X accounts closest to it in follower count (19,932 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Terra post?
Most posts go out around 21:00 UTC, and Sunday is its busiest day, at roughly 0.9 posts per day across the measured window.

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