The Telegraph engagement report
@Telegraph - 3.4M followers on X
Measured over 456 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 68 interactions against 3.4M followers, an engagement rate of 0.002%. Measured over 456 original posts, its engagement rate beats 24% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 17K times each, and 0.394% of those impressions turn into an interaction. That is about 0.504% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 16.5 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 21:00 UTC, and Monday is the busiest day of the week. Of the 456 posts sampled, 92% carry an image or video and 97% link out. The account's strongest tracked post pulled 40K interactions, about 582x its own typical post.
Measured over 456 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #tomorrowspaperstoday.
Compared with accounts its own size
The Telegraph's engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 33% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, The Telegraph sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 21:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 24, 2026582x their median
Japan’s prime minister has revealed an unlikely companion during her long hours at work: a cockroach. Sanae Takaichi said she felt “a little lonely” after staff removed the insect from her official residence, because she thought it might be part of the cycle of reincarnation. 🔗 https://t.co/4EvFnAOT1G
- Aug 27, 2026324x their median
Imran Khan’s sons have accused the Pakistani government of “blatantly trying to kill” the jailed former prime minister and cricket captain. Khan, 73, has been in jail in Pakistan for the past three years because of a string of allegations that followed his ousting as prime minister in August 2022 ⤵️ https://t.co/H2VqDtskAH
- Aug 18, 2026187x their median
Imran Khan, the former Pakistan prime minister and legendary cricket captain, will be moved from his “death cell” in prison to hospital amid concerns about his health. The Supreme Court of Pakistan ordered on Tuesday that Khan, 73, should be moved to hospital, having been in jail for the last three years for a string of cases following his ousting as prime minister in 2022⤵️ https://t.co/BSFORuHRwb
- Aug 19, 202683x their median
'Three Prime Ministers, five Foreign Secretaries and 32 Premier League managers have come and gone since 115 charges of alleged financial impropriety were first levelled against Manchester City. 'So have eight solar eclipses, four conjunctions of Venus and Jupiter, plus, most fittingly of all given the song that City fans sing so defiantly about their team, two blue moons.' @oliverbrown_tel says it is a scandal that there is still no verdict ⤵️ https://t.co/vMwjUWIwx9
- Aug 22, 202663x their median
🚨 Iran shut down a British power plant for four days in an unprecedented cyber attack, The Telegraph can disclose. It is thought to be the first time that hackers affiliated to the Iranian regime have succeeded in closing down such a facility in the UK, and believed to be the most successful cyber attack of its kind ⤵️ https://t.co/3fTNm98Q0I
- Aug 28, 202653x their median
EXCLUSIVE: The United States has threatened to oppose Britain’s sovereignty over the Falkland Islands if Andy Burnham does not increase defence spending, The Telegraph can reveal @connorstringer and @Barnes_Joe report ⤵️ https://t.co/KpAD8Smixx https://t.co/NQv7O6RXet
- Aug 24, 202626x their median
Graduates are facing the worst job market on record. Just 8,383 roles for university leavers were advertised in July, a 45pc drop on a year ago and the lowest since the figures were first compiled in 2016. 🔗 https://t.co/qKGoF74MqV https://t.co/eKngtz7400
- Aug 29, 202621x their median
China has censored footage of the floods in Nepal and Tibet. Beijing authorities removed footage of the moment people fled before a wall of mud swept through the Gyirong border crossing. Nepalese politician accuses Beijing of lack of transparency and questions what ‘they are trying to hide’ 👇 https://t.co/5cKWqUgnIF
- Aug 24, 202620x their median
A drone strike has killed the first British national to die fighting for Russia against Ukraine. Bradley Townsend, 33, was killed in June by a remote-controlled first-person-view drone near Lyman, a city in Donetsk. He had said he signed up to fight for Vladimir Putin’s army to repay the Donbas for supporting striking miners in the 1980s. 🔗 https://t.co/FI5tAhbNCR
- Aug 26, 202619x their median
Rogue care firms were granted the right to bring 100,000 migrants into the UK, The Telegraph can reveal. Care firms struck off or suspended for underpaying workers or securing visas for non-existent jobs were awarded at least 99,686 certificates to sponsor migrants to come to the UK, an analysis of official records showed ⤵️ https://t.co/MAbb4bmJ2R
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 68 interactions against 3.4M followers, an engagement rate of 0.002%. Measured over 456 original posts, its engagement rate beats 24% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 17K times each, and 0.394% of those impressions turn into an interaction. That is about 0.504% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 16.5 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 21:00 UTC, and Monday is the busiest day of the week. Of the 456 posts sampled, 92% carry an image or video and 97% link out. The account's strongest tracked post pulled 40K interactions, about 582x its own typical post.
- What is The Telegraph's engagement rate on X?
- The Telegraph (@Telegraph) has an engagement rate of 0.002%, based on the median interactions across 456 original posts from the last 30 days against 3,423,875 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, The Telegraph sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Telegraph have real engagement?
- Its engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Telegraph post?
- Most posts go out around 21:00 UTC, and Monday is its busiest day, at roughly 16.53 posts per day across the measured window.