Tecnológico de Monterrey engagement report
@TecdeMonterrey - 466K followers on X
Measured over 19 original posts from a 30-day window, last computed on August 29, 2026.
Engagement
A typical post picks up 5 interactions against 466K followers, an engagement rate of 0.001%. Measured over 19 original posts, its engagement rate beats 9% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.7K times each, and 0.183% of those impressions turn into an interaction. That is about 0.587% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 19 posts sampled, 74% carry an image or video, 37% are part of a thread and 32% link out. The account's strongest tracked post pulled 164 interactions, about 33x its own typical post. Recurring topics include #vuelvealtec, #prepatec, #tec.
Measured over 19 original posts from a 30-day window, last computed on August 29, 2026. Recurring tags: #vuelvealtec, #prepatec, #tec.
Compared with accounts its own size
Tecnológico de Monterrey's engagement rate beats 9% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 14% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Tecnológico de Monterrey sits below the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 156.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Jan 13, 202533x their median
En el Tecnológico de Monterrey somos una plataforma de transformación donde se imagina y se concreta lo extraordinario. Aquí, las mentes más brillantes y la mejor facultad buscan dar respuesta y encontrar soluciones a los grandes problemas de la humanidad. Aquí nos preguntamos: “¿Por qué no?”.
- Jul 20, 20267.0x their median
Por 7° año consecutivo nuestro presidente ejecutivo @david_garza, forma parte de Los300 Líderes más influyentes de México de @LideresMexicano. Esta lista reconoce a aquellas personas en México que impactan en sectores como economía, política, cultura, ciencia, medios, organizaciones civiles y sociedad. Con su liderazgo, quienes formamos parte de las instituciones del Grupo Educativo: Tecnológico de Monterrey, @TecSaludMX y @Tecmilenio, trabajamos con pasión para transformar la vida de las personas y las comunidades a través de la educación. Da click aquí para ver la lista completa: https://t.co/8h5oiqUHpn
- Aug 13, 20266.8x their median
Ante la situación que hoy enfrenta Colombia, extendemos nuestra solidaridad a las personas y comunidades afectadas. En momentos como este, cada muestra de apoyo cuenta. Como comunidad Tec, podemos contribuir a través de donativos que ayuden a atender las necesidades de quienes hoy atraviesan esta emergencia. Te compartimos canales oficiales para realizar tu donativo de manera segura: 🇨🇴 Cruz Roja Colombiana https://t.co/C3d1lasO2A 🌎 Naciones Unidas https://t.co/jQVvotg9C9
- Aug 26, 20262.4x their median
Todo empieza con algo que no cuadra, que no te puedes sacar de la cabeza. No tienes todas las respuestas, pero ya no puedes hacer como si nada. Conoce Next-Gen Scientists. El programa de investigación para convertir lo que te importa en soluciones reales. Si te importa, ya empezaste. https://t.co/qR85Ni5Exy
- Jul 8, 20262.2x their median
El Tecnológico de Monterrey es la universidad #1 en México y Latinoamérica en el THE Sustainability Impact Ratings 2026. https://t.co/wmkqTtzvll
- Aug 17, 20262.0x their median
Las grandes transformaciones comienzan con personas que deciden actuar. ¡Bienvenida, Generación 13! Estamos emocionados de acompañarles en este camino de aprendizaje, liderazgo e impacto 💙 https://t.co/X0RYKoyr1m
- Aug 5, 20262.0x their median
Atletas de @borregostec y @EXATEC, se convierten en orgullo nacional 🇲🇽💙 https://t.co/I0ZnCc2FPe
- Jul 30, 20262.0x their median
👩🎓✨ Del laboratorio de Harvard al día de su graduación. Alessandra Chaparro y Brittany Garibay pausaron su carrera para investigar en proyectos de vanguardia, desde células cardíacas que mueven un microrrobot hasta tejido muscular sintético. Hoy celebran un logro más: convertirse en ingenieras. https://t.co/bHsR17YzZl
- Aug 18, 20261.8x their median
Los Juegos Centroamericanos y del Caribe 2026 fueron el escenario y nuestros Borregos, los protagonistas 🐏 https://t.co/gpBgpzMSnU
- Aug 3, 20261.8x their median
¡Conoce a ReMake! 🪱 Ganador del segundo lugar en la categoría Discovery del Tec Xignux Challenge. Este reto impulsa proyectos de innovación sostenible que responden a desafíos reales de la actualidad. Con un equipo multidisciplinario, ReMake desarrolló una solución para transformar residuos agrícolas en quitosano de alta pureza, demostrando que las ideas con propósito también pueden convertirse en proyectos viables con potencial para llegar al mercado cosmético y farmacéutico 🌱 Conoce más sobre este reto y sus participantes en Xignux Challenge
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 5 interactions against 466K followers, an engagement rate of 0.001%. Measured over 19 original posts, its engagement rate beats 9% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.7K times each, and 0.183% of those impressions turn into an interaction. That is about 0.587% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 19 posts sampled, 74% carry an image or video, 37% are part of a thread and 32% link out. The account's strongest tracked post pulled 164 interactions, about 33x its own typical post. Recurring topics include #vuelvealtec, #prepatec, #tec.
- What is Tecnológico de Monterrey's engagement rate on X?
- Tecnológico de Monterrey (@TecdeMonterrey) has an engagement rate of 0.001%, based on the median interactions across 19 original posts from the last 30 days against 466,181 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Tecnológico de Monterrey sits below the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TecdeMonterrey have real engagement?
- Its engagement rate beats 9% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TecdeMonterrey post?
- Most posts go out around 19:00 UTC, and Thursday is its busiest day, at roughly 1.13 posts per day across the measured window.