Tecnológico de Monterrey engagement report
@TecdeMonterrey - 465K followers on X
Measured over 22 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 11 interactions against 465K followers, an engagement rate of 0.002%. Measured over 22 original posts, its engagement rate beats 18% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0.746% of those impressions turn into an interaction. That is about 0.317% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 22:00 UTC, and Wednesday is the busiest day of the week. Of the 22 posts sampled, 68% carry an image or video and 55% link out. The account's strongest tracked post pulled 830 interactions, about 75x its own typical post. Recurring topics include #filmty, #gba2026.
Measured over 22 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #filmty, #gba2026.
Compared with accounts its own size
Tecnológico de Monterrey's engagement rate beats 18% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 40% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Tecnológico de Monterrey sits below the 10th percentile of the 205,374 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 22:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 68% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 55% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 68% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 55% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 356 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 31, 202675x their median
El @TecdeMonterrey fue seleccionado por @Forbes USA entre las 15 mejores universidades internacionales para estudiantes de Estados Unidos, junto con @UniofOxford, @Cambridge_Uni, @mcgillu, @sciencespo, @Unibocconi, @waseda_univ y la @HKUniversity, entre otras. La nota destaca nuestra acreditación por la asociación estadounidense SACSCOC desde 1950, nuestra oferta en inglés y nuestros programas académicos de ingeniería, tecnología y negocios, entre otras. Gracias a nuestra comunidad del Tecnológico de Monterrey quienes hacen esto posible. 🔗 Ver nota aquí: https://t.co/Bue3OFirwI
- Oct 1, 202618x their median
El Tecnológico de Monterrey reafirma su liderazgo en México y América Latina en el QS World University Rankings: Latin America & Caribbean University Rankings 2027. Este resultado refleja el compromiso de nuestra comunidad con la excelencia académica, la investigación, la colaboración internacional y la formación de talento que genera impacto. Seguimos avanzando para transformar la vida de las personas y las comunidades a través de la educación. Conoce el listado completo: https://t.co/D9JyKOocbk #TecnológicodeMonterrey #QSRankings
- Jan 13, 202513x their median
En el Tecnológico de Monterrey somos una plataforma de transformación donde se imagina y se concreta lo extraordinario. Aquí, las mentes más brillantes y la mejor facultad buscan dar respuesta y encontrar soluciones a los grandes problemas de la humanidad. Aquí nos preguntamos: “¿Por qué no?”.
- Sep 4, 20269.3x their median
A 83 años de nuestra fundación, en el Tecnológico de Monterrey celebramos el talento, la innovación y la capacidad de transformación de nuestra comunidad; reconocemos el legado que hemos construido y, sobre todo, las ideas que hoy nos impulsan a seguir creando el futuro juntas y juntos. #AniversarioTec 83 años dejando huella. 83 años construyendo un futuro en común.
- Sep 14, 20267.4x their median
Nos llena de orgullo lo que somos. Nos mueve lo que podemos hacer por México. 🇲🇽 En el Tec, ese orgullo se vive todos los días: compartiendo conocimiento, impulsando el talento y creando oportunidades para los demás. Lo hacemos para México. 💚 #LoHacemosParaMéxico #TecnológicoDeMonterrey
- Sep 10, 20265.5x their median
¿Cuánto de lo que sabemos sobre el suicidio es realmente verdad? 🤔 Gabriela Nava, consejera emocional del Tecnológico de Monterrey, aclara algunos de los mitos más comunes y comparte información clave para reconocer señales, acercarnos con empatía y apoyar a alguien que atraviesa un momento difícil. ❤️🩹 Hablar del tema con alguien es una forma de prevenir. Si tú o alguien cercano necesita apoyo, comunícate con la Línea TQueremos 800-813-9500 disponible las 24 horas. #LiFE #BienestarEstudiantil #TecnológicoDeMonterrey #DíaMundialPrevenciónSuicidio
- Sep 9, 20264.4x their median
Para entender el liderazgo, primero hay que conocer a la persona. Comparto “El mundo detrás del líder”: conversaciones sobre lo que casi nunca se cuenta — decisiones difíciles, tropiezos que se volvieron aprendizajes y razones personales detrás de una trayectoria. La primera es con Guillermo Torre Amione @GTorreAmione, Rector de @TecSaludMX: el médico que decidió volver. Dejó una carrera en Estados Unidos para regresar a México, y aquí cuenta por qué. En “El mundo detrás del líder” la historia es de quien viene a contarla, mi rol es preguntar y escuchar. 🔗 https://t.co/SvtKYX5IHK #ElMundoDetrásDelLíde
- Jul 20, 20262.7x their median
Por 7° año consecutivo nuestro presidente ejecutivo @david_garza, forma parte de Los300 Líderes más influyentes de México de @LideresMexicano. Esta lista reconoce a aquellas personas en México que impactan en sectores como economía, política, cultura, ciencia, medios, organizaciones civiles y sociedad. Con su liderazgo, quienes formamos parte de las instituciones del Grupo Educativo: Tecnológico de Monterrey, @TecSaludMX y @Tecmilenio, trabajamos con pasión para transformar la vida de las personas y las comunidades a través de la educación. Da click aquí para ver la lista completa: https://t.co/8h5oiqUHpn
- Aug 13, 20263.1x their median
Ante la situación que hoy enfrenta Colombia, extendemos nuestra solidaridad a las personas y comunidades afectadas. En momentos como este, cada muestra de apoyo cuenta. Como comunidad Tec, podemos contribuir a través de donativos que ayuden a atender las necesidades de quienes hoy atraviesan esta emergencia. Te compartimos canales oficiales para realizar tu donativo de manera segura: 🇨🇴 Cruz Roja Colombiana https://t.co/C3d1lasO2A 🌎 Naciones Unidas https://t.co/jQVvotg9C9
- Sep 3, 20262.8x their median
Estudiar en México significa formar parte de una comunidad conectada con el mundo. 🌎 El Tecnológico de Monterrey continúa construyendo una experiencia educativa con alcance internacional, formando parte de la selección de 15 universidades internacionales de Forbes para estudiantes de Estados Unidos. Porque el alcance global también se construye desde las aulas. Descubre más sobre esta selección en: https://t.co/l2SsVlit5W
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 11 interactions against 465K followers, an engagement rate of 0.002%. Measured over 22 original posts, its engagement rate beats 18% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0.746% of those impressions turn into an interaction. That is about 0.317% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 22:00 UTC, and Wednesday is the busiest day of the week. Of the 22 posts sampled, 68% carry an image or video and 55% link out. The account's strongest tracked post pulled 830 interactions, about 75x its own typical post. Recurring topics include #filmty, #gba2026.
- What is Tecnológico de Monterrey's engagement rate on X?
- Tecnológico de Monterrey (@TecdeMonterrey) has an engagement rate of 0.002%, based on the median interactions across 22 original posts from the last 30 days against 465,270 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Tecnológico de Monterrey sits below the 10th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TecdeMonterrey have real engagement?
- Its engagement rate beats 18% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TecdeMonterrey post?
- Most posts go out around 22:00 UTC, and Wednesday is its busiest day, at roughly 1.27 posts per day across the measured window.