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🇬🇧 TeacherToolkit.co.uk engagement report

@TeacherToolkit - 235K followers on X

Measured over 58 original posts from a 30-day window, last computed on September 29, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 235K followers
Per impression
0.064%
3.1K views on a typical post
Reach
1.33%
of its followers see a post
Typical post
2
interactions (median)
Saved
0.032%
1 bookmarks on a typical post
Posting rate
2.57/day
active 73% of days
Peak time
18:00 UTC
Sunday

A typical post picks up 2 interactions against 235K followers, an engagement rate of 0.001%. Measured over 58 original posts, its engagement rate beats 5% of 20,688 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 0.064% of those impressions turn into an interaction. That is about 1.33% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 58 posts sampled, 33% carry an image or video and 81% link out. The account's strongest tracked post pulled 38 interactions, about 19x its own typical post. Recurring topics include #ttkitcpd, #guidetolearning, #guidetofeedback.

Measured over 58 original posts from a 30-day window, last computed on September 29, 2026. Recurring tags: #ttkitcpd, #guidetolearning, #guidetofeedback.

Compared with accounts its own size

🇬🇧 TeacherToolkit.co.uk's engagement rate beats 5% of the tracked X accounts closest to it in follower count (20,688 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 4% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, 🇬🇧 TeacherToolkit.co.uk sits below the 10th percentile of the 208,677 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.144%
p750.685%
p902.58%
p9982.6%
Engagement rate as a share of followers, across the 208,677 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,322 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.144%
75th percentile0.685%
90th percentile2.58%
99th percentile82.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video33% of posts+111%+108% to +115%34K
Outbound link81% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 33% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 81% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 216 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 1, 202619x their median

    Oh dear, Ofsted. But don’t worry. Ofsted has commissioned its own independent research into the new framework! https://t.co/uOVNAD0y8W

    264715.2K viewsView on X
  • Sep 27, 202615x their median

    The best way to improve teaching (instruction) is to begin with a research-based understanding of how people learn (Mayer + Moreno, 2010). 9 Ways To Reduce Cognitive Load https://t.co/O5KmNCDKzi https://t.co/gHVpDyn5DM

    245014.2K viewsView on X
  • Sep 18, 20269.5x their median

    What is the purpose of a learning walk? School leaders should visit classrooms. The more difficult question is: What can they reliably conclude from a brief visit? https://t.co/4w2yuovA8b

    163003.6K viewsView on X
  • Sep 21, 20268.5x their median

    Retrieval practice is most effective when it becomes part of a school's everyday culture rather than an isolated classroom activity. Download ⬇️ How Retrieval Practice Can Fail https://t.co/sOYUw1htJg https://t.co/zLQpvAXolc

    152005.0K viewsView on X
  • May 23, 20236.5x their median

    St Brigid’s in #Denbigh - one of the few schools in the country to have its own #Observatory? North Wales; what a fabulous location to teach … #TTkitCPD #MarkPlanTeach #ImplementationScience #SLTchat https://t.co/EhP9CjTnFe

    911212K viewsView on X
  • Sep 5, 20265.0x their median

    Real leadership courage means choosing fewer priorities, removing low-impact work, treating professional development as a sustained process and being prepared to ask whether anything has genuinely changed for teachers and learners. https://t.co/vuOhlph51H

    72103.0K viewsView on X
  • Dec 15, 20255.0x their median

    No. 13 - unlucky for some. My new book title is now public, and this is the final cover. What’s inside? I review MRI scans and compare them with what teachers do in the classroom, verbally or non-verbally, to understand how they light up parts of the brain. Why? It might give us more insight into neurodiverse learning and how teachers can better support students in the classroom. 🧠 Available in September 2026. 🟢 Bookmark: https://t.co/4NkvSIaoS4 #GuideToLearning #ad

    540119K viewsView on X
  • Sep 26, 20264.0x their median

    When school leaders look through pupils’ books, are they investigating learning — or simply checking teacher compliance? 🤔 I’ve spent almost 20 years refining my thinking on work scrutiny. My latest conclusion? Stop asking: “Has the teacher marked it?” Start asking: “What did the pupil do next?” https://t.co/WhfTccxsPW

    71006.8K viewsView on X
  • Sep 8, 20264.0x their median

    This is the SIMPLEST way I can help teachers understand metacognition! 🧠 In 90 seconds ⏰ https://t.co/s6c02pV4Yc

    62003.4K viewsView on X
  • Sep 2, 20174.0x their median

    Teacher working outside the UK? Want something for the classroom? Try #MarkPlanTeach, published 7th Sept. https://t.co/EZ0Gk7DULq #edchat https://t.co/A5jmKLFngq

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ttkitcpd#guidetolearning#guidetofeedback#guidetomemory#markplanteach

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2 interactions against 235K followers, an engagement rate of 0.001%. Measured over 58 original posts, its engagement rate beats 5% of 20,688 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 0.064% of those impressions turn into an interaction. That is about 1.33% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 58 posts sampled, 33% carry an image or video and 81% link out. The account's strongest tracked post pulled 38 interactions, about 19x its own typical post. Recurring topics include #ttkitcpd, #guidetolearning, #guidetofeedback.

What is 🇬🇧 TeacherToolkit.co.uk's engagement rate on X?
🇬🇧 TeacherToolkit.co.uk (@TeacherToolkit) has an engagement rate of 0.001%, based on the median interactions across 58 original posts from the last 30 days against 235,407 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, 🇬🇧 TeacherToolkit.co.uk sits below the 10th percentile of the 208,677 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TeacherToolkit have real engagement?
Its engagement rate beats 5% of the tracked X accounts closest to it in follower count (20,688 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @TeacherToolkit post?
Most posts go out around 18:00 UTC, and Sunday is its busiest day, at roughly 2.57 posts per day across the measured window.

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