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Tata werneck engagement report

@Tatawerneck - 8.8M followers on X

Measured over 69 original posts from a 30-day window, last computed on August 23, 2026.

Engagement

Bottom quarter for its size
Per follower
0%
of 8.8M followers
Per impression
0.629%
4.3K views on a typical post
Reach
0.05%
of its followers see a post
Typical post
27
interactions (median)
Saved
0.023%
1 bookmarks on a typical post
Posting rate
4.83/day
active 37% of days
Peak time
01:00 UTC
Friday

A typical post picks up 27 interactions against 8.8M followers, an engagement rate of 0%. Measured over 69 original posts, its engagement rate beats 11% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.3K times each, and 0.629% of those impressions turn into an interaction. That is about 0.049% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.8 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 01:00 UTC, and Friday is the busiest day of the week. Of the 69 posts sampled, 58% carry an image or video. The account's strongest tracked post pulled 14K interactions, about 525x its own typical post. Recurring topics include #quemamacuida, #tvglobo.

Measured over 69 original posts from a 30-day window, last computed on August 23, 2026. Recurring tags: #quemamacuida, #tvglobo.

Compared with accounts its own size

Tata werneck's engagement rate beats 11% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 49% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At under 0.001%, Tata werneck sits below the 10th percentile of the 9,981 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.007%.

p100.001%
p250.007%
p50 (median)0.047%
p750.325%
p902.60%
p99357.9%
Engagement rate as a share of followers, across the 9,981 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 447,404 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.007%
50th percentile0.047%
75th percentile0.325%
90th percentile2.60%
99th percentile357.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 96%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%15K
01:00 UTC+4%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-5%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%17K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%29K
15:00 UTC-1%30K
16:00 UTC-1%30K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%24K
20:00 UTC0%22K
21:00 UTC+1%19K
22:00 UTC+1%17K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 96%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+8%59K
Monday+8%72K
Tuesday+1%94K
Wednesday-4%78K
Thursday-3%71K
Friday-5%73K
Saturday+2%64K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video58% of posts+79%+73% to +85%5.8K
Outbound link0% of posts-49%-50% to -47%6.1K
Typical length--7%-8% to -5%9.0K
  • 58% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
  • Its average post runs 153 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 7% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 18, 2026525x their median

    Dona Laura Cardoso ❤️ Lenda da Tv. Atriz inacreditável e um ser humano exemplar. Deus a receba com todo amor .

    14K408242174K viewsView on X
  • Aug 14, 2026349x their median

    "Ela deu na minha cara e me expulsou." "Voce sumiu com a filha dela!!!" "Ficava várias vezes sozinha pq mamãe me deixava com desconhecidos pra arrumar namorado e várias pessoas com quem eu ficava não eram legais." MEU DEUS, A BRIGITTE. #Quemamacuida https://t.co/USNvBxYzUL

    9.1K2524331242K viewsView on X
  • Aug 19, 2026159x their median

    Amora Mautner me disse em entrevista que Tatá Werneck é a melhor atriz de drama do mundo e que, se tivesse nascido fora do Brasil, já teria ganhado um Oscar. E, vendo Brigitte, fica difícil discordar dela. Tatá está desconstruindo diante do público qualquer limite que ainda tentassem colocar entre ela e o drama. A comédia continua fazendo parte da artista que conhecemos, mas Brigitte revela uma atriz dramática de potência gigantesca. Tatá é uma escada para o espectador: a cada cena, nos leva um degrau acima, para um lugar cada vez mais intenso e saboroso de apreciar um bom drama. Brigitte é uma personagem enorme. E Tatá Werneck está sendo ainda maior. Foto: Reprodução/Globoplay

    3.8K176139156389K viewsView on X
  • Aug 14, 2026137x their median

    "Voce sumiu com minha filha, garota. Tu é maluca????" "Vc deixou sua filha com uma desconhecida pra se embelezar. Que bom que sou legal!" (Brigitte) "O QUE?????" "AAAAI!!!" O TAPÃO!!!! Excelente cena de Maria Ribeiro e Tatá Werneck. #Quemamacuida https://t.co/lQDkubkjq0

    3.6K1001918121K viewsView on X
  • Aug 19, 2026124x their median

    Essa cena da Brigitte na rua e sozinha sem ter pra onde ir, ao som de "Clair de Lune", peça clássica de Claude Debussy, adaptada na trilha sonora instrumental de Mú Carvalho para Alma Gêmea. Nem precisou de texto. Tatá Werneck irretocável. #Quemamacuida https://t.co/4xtavMHXyy

    3.1K161532268K viewsView on X
  • Aug 19, 2026104x their median

    O Walcyr foi o responsável pela virada na carreira da Tatá Werneck com a Valdirene em 2013, em Amor à Vida, deu a Anely em Terra e Paixão anos depois e agora a presenteou com a Brigitte, a personagem mais complexa de sua carreira. #Quemamacuida https://t.co/Eglabm1wns

    2.7K829253K viewsView on X
  • Aug 19, 202632x their median

    "Um dia voce vai pagar por tudo isso que faz comigo." (Brigitte) Como a Tatá Werneck está bem. #Quemamacuida https://t.co/wxveSfwHBd

    8094111223K viewsView on X
  • Aug 13, 202622x their median

    #QuemAmaCuida revela uma Tata Werneck diferente do que o público está acostumado a ver. Na novela, Brigitte vai além do humor: a personagem também expõe vulnerabilidade, drama, senso de justiça e uma relação complexa com a mãe, Pilar. O segredo envolvendo a paternidade ainda promete aprofundar a trajetória da personagem e explorar novas facetas da atriz. 🗞️ Notícias da TV

    557254616K viewsView on X
  • Aug 19, 202621x their median

    Cenão de Isabel Teixeira e Tatá Werneck #QuemAmaCuida https://t.co/a8Vcvyc8ny

    535259016K viewsView on X
  • Aug 14, 202617x their median

    A Tatá Werneck tá entregando uma Brigitte espetacular, com todas as camadas que a personagem pede. Atuação de alto nível, e não é nem exagero falar isso #QuemAmacuida https://t.co/whwd3i4lUV

    3804841851K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#quemamacuida#tvglobo

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 27 interactions against 8.8M followers, an engagement rate of 0%. Measured over 69 original posts, its engagement rate beats 11% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.3K times each, and 0.629% of those impressions turn into an interaction. That is about 0.049% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.8 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 01:00 UTC, and Friday is the busiest day of the week. Of the 69 posts sampled, 58% carry an image or video. The account's strongest tracked post pulled 14K interactions, about 525x its own typical post. Recurring topics include #quemamacuida, #tvglobo.

What is Tata werneck's engagement rate on X?
Tata werneck (@Tatawerneck) has an engagement rate of 0%, based on the median interactions across 69 original posts from the last 30 days against 8,753,510 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At under 0.001%, Tata werneck sits below the 10th percentile of the 9,981 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Tatawerneck have real engagement?
Its engagement rate beats 11% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Tatawerneck post?
Most posts go out around 01:00 UTC, and Friday is its busiest day, at roughly 4.83 posts per day across the measured window.

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