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Tata werneck engagement report

@Tatawerneck - 8.7M followers on X

Measured over 3 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Per follower
0.029%
of 8.7M followers
Per impression
2.24%
112K views on a typical post
Reach
1.29%
of its followers see a post
Typical post
2.5K
interactions (median)
Saved
0.017%
19 bookmarks on a typical post
Posting rate
2.5/day
active 47% of days
Peak time
01:00 UTC
Monday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 2.5K interactions against 8.7M followers, an engagement rate of 0.029%. Posts are seen about 112K times each, and 2.24% of those impressions turn into an interaction. That is about 1.29% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 01:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 67% carry an image or video. The account's strongest tracked post pulled 14K interactions, about 5.6x its own typical post. Recurring topics include #quemamacuida, #tvglobo. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #quemamacuida, #tvglobo.

Where this sits in the catalog

At 0.029%, Tata werneck sits above the 25th percentile of the 156,027 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.127%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.1%
Engagement rate as a share of followers, across the 156,027 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 25,983 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video67% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--8%-9% to -7%41K
  • 67% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 75 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 18, 20265.6x their median

    Dona Laura Cardoso ❤️ Lenda da Tv. Atriz inacreditável e um ser humano exemplar. Deus a receba com todo amor .

    14K408242175K viewsView on X
  • Aug 14, 20263.8x their median

    "Ela deu na minha cara e me expulsou." "Voce sumiu com a filha dela!!!" "Ficava várias vezes sozinha pq mamãe me deixava com desconhecidos pra arrumar namorado e várias pessoas com quem eu ficava não eram legais." MEU DEUS, A BRIGITTE. #Quemamacuida https://t.co/USNvBxYzUL

    9.1K2524431244K viewsView on X
  • Sep 14, 20262.3x their median

    nós não merecemos os bichinhos 😭 https://t.co/5ooZajniaa

    5.5K2641325318K viewsView on X
  • Aug 19, 20261.7x their median

    Amora Mautner me disse em entrevista que Tatá Werneck é a melhor atriz de drama do mundo e que, se tivesse nascido fora do Brasil, já teria ganhado um Oscar. E, vendo Brigitte, fica difícil discordar dela. Tatá está desconstruindo diante do público qualquer limite que ainda tentassem colocar entre ela e o drama. A comédia continua fazendo parte da artista que conhecemos, mas Brigitte revela uma atriz dramática de potência gigantesca. Tatá é uma escada para o espectador: a cada cena, nos leva um degrau acima, para um lugar cada vez mais intenso e saboroso de apreciar um bom drama. Brigitte é uma personagem enorme. E Tatá Werneck está sendo ainda maior. Foto: Reprodução/Globoplay

    3.8K176139156389K viewsView on X
  • Aug 14, 2026

    "Voce sumiu com minha filha, garota. Tu é maluca????" "Vc deixou sua filha com uma desconhecida pra se embelezar. Que bom que sou legal!" (Brigitte) "O QUE?????" "AAAAI!!!" O TAPÃO!!!! Excelente cena de Maria Ribeiro e Tatá Werneck. #Quemamacuida https://t.co/lQDkubkjq0

    3.6K1001918121K viewsView on X
  • Aug 19, 2026

    Essa cena da Brigitte na rua e sozinha sem ter pra onde ir, ao som de "Clair de Lune", peça clássica de Claude Debussy, adaptada na trilha sonora instrumental de Mú Carvalho para Alma Gêmea. Nem precisou de texto. Tatá Werneck irretocável. #Quemamacuida https://t.co/4xtavMHXyy

    3.1K161532268K viewsView on X
  • Aug 19, 2026

    O Walcyr foi o responsável pela virada na carreira da Tatá Werneck com a Valdirene em 2013, em Amor à Vida, deu a Anely em Terra e Paixão anos depois e agora a presenteou com a Brigitte, a personagem mais complexa de sua carreira. #Quemamacuida https://t.co/Eglabm1wns

    2.7K829253K viewsView on X
  • Sep 29, 2026

    E esse capítulo com planos sequência de 5 minutos ? #quemamacuida

    2.4K596519112K viewsView on X
  • Aug 19, 2026

    "Um dia voce vai pagar por tudo isso que faz comigo." (Brigitte) Como a Tatá Werneck está bem. #Quemamacuida https://t.co/wxveSfwHBd

    8094111223K viewsView on X
  • Aug 13, 2026

    #QuemAmaCuida revela uma Tata Werneck diferente do que o público está acostumado a ver. Na novela, Brigitte vai além do humor: a personagem também expõe vulnerabilidade, drama, senso de justiça e uma relação complexa com a mãe, Pilar. O segredo envolvendo a paternidade ainda promete aprofundar a trajetória da personagem e explorar novas facetas da atriz. 🗞️ Notícias da TV

    557254616K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#quemamacuida#tvglobo

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.5K interactions against 8.7M followers, an engagement rate of 0.029%. Posts are seen about 112K times each, and 2.24% of those impressions turn into an interaction. That is about 1.29% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 01:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 67% carry an image or video. The account's strongest tracked post pulled 14K interactions, about 5.6x its own typical post. Recurring topics include #quemamacuida, #tvglobo. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Tata werneck's engagement rate on X?
Tata werneck (@Tatawerneck) has an engagement rate of 0.029%, based on the median interactions across 3 original posts from the last 30 days against 8,737,911 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.029%, Tata werneck sits above the 25th percentile of the 156,027 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Tatawerneck have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Tatawerneck post?
Most posts go out around 01:00 UTC, and Monday is its busiest day, at roughly 2.5 posts per day across the measured window.

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