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Tata Crucible engagement report

@Tata_Crucible - 96K followers on X

Measured over 19 original posts from a 30-day window, last computed on September 15, 2026.

Engagement

Bottom 10% for its size
Per follower
0.003%
of 96K followers
Per impression
0.437%
686 views on a typical post
Reach
0.71%
of its followers see a post
Typical post
3
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.83/day
active 63% of days
Peak time
12:00 UTC
Monday

A typical post picks up 3 interactions against 96K followers, an engagement rate of 0.003%. Measured over 19 original posts, its engagement rate beats 8% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 686 times each, and 0.437% of those impressions turn into an interaction. That is about 0.715% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 19 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 282 interactions, about 94x its own typical post. Recurring topics include #tatacrucible, #tataplay, #thecampusquiz.

Measured over 19 original posts from a 30-day window, last computed on September 15, 2026. Recurring tags: #tatacrucible, #tataplay, #thecampusquiz.

Compared with accounts its own size

Tata Crucible's engagement rate beats 8% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 21% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, Tata Crucible sits below the 10th percentile of the 205,374 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,374 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,897 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 264 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 25, 202694x their median

    Contest Alert! Someone definitely clicked "family size" one too many times. A YouTuber teamed up with a famous pizza brand to create the world's largest pizza, setting a Guinness World Record! ๐Ÿ’ฌ Comment your answer below for a chance to win exciting merchandise*! https://t.co/1DRkS1zKQn

    1017110824.4K viewsView on X
  • Jul 31, 20267.7x their median

    Our newest brew is made for minds that never stop asking why. Fancy sipping from this mug? Drop your favourite trivia question in the comments. If it stumps us, you could be taking this home! ๐Ÿ‘‡ https://t.co/9ox25ZEB5L

    122902.8K viewsView on X
  • Aug 24, 20263.3x their median

    A global beverage giant began with a fizzy drink served at a pharmacy. Pharmacist Caleb Bradham created a fizzy drink that was associated with digestion as it contained: Lemon oil, kola nuts, and nutmeg. Tag the brand to answer and quench your curiosity. ๐Ÿ‘‡๐Ÿฅค https://t.co/0eJVU6DTOE

    5131823 viewsView on X
  • Sep 5, 20262.7x their median

    The 21st season of Tata Crucible, The Campus Quiz, is here, with Giri Balasubramaniam aka Mr. Pickbrain and Rashmi Furtado leading the charge as the brightest minds from campuses across India battle it out on the latest season, and more, now streaming on @TataPlayin, Channel 507 https://t.co/76b2qsxPGA

    8000806 viewsView on X
  • Jul 26, 20262.3x their median

    Your TV has entertained you for years. Now, it's about to make you think too. Stay tuned. https://t.co/riX8tRteVK

    61001.0K viewsView on X
  • Sep 8, 20262.0x their median

    Watch India's brightest campus minds take on questions that reward sharp thinking and sharper nerve. Catch the 21st season of Tata Crucible, The Campus Quiz, now streaming on @TataPlayin , Channel 507. #tatacrucible https://t.co/2jaeUQUdWJ

    4020686 viewsView on X
  • Sep 6, 20262.0x their median

    When curiosity meets knowledge, every question becomes an adventure. Witness some of the brightest campus quizzers put their knowledge, instincts and curiosity to the test. Catch the 21st season of #TataCrucible, The Campus Quiz, now streaming on @TataPlayin , Channel 507. https://t.co/RwmVH15iJY

    6000760 viewsView on X
  • Jul 19, 20262.0x their median

    Happy Ice Cream Day! ๐Ÿฆ๐ŸŽ‰ What better day to celebrate a brand that turned an ice cream party into a world record? With Guinness World Records officials watching, 5,113 schoolchildren came together to set the record for the world's largest ice cream social. ๐Ÿ† Tag the brand๐Ÿ‘‡ https://t.co/ROOPZCxNJN

    3120536 viewsView on X
  • Jun 24, 20262.0x their median

    This brand gives you wings. Literally!๐Ÿš€ They turned their tagline into reality by backing one of the most ambitious stunts in history. By associating their logo with raw human courage, cutting-edge engineering, and a record-breaking leap from the edge of space. Tag the brand๐Ÿ† https://t.co/S79D3PFUDa

    4020690 viewsView on X
  • Sep 4, 20261.7x their median

    Some verses refuse to be left behind by time. Mirza Ghalibโ€™s Hazaaron Khwahishein Aisi is a beautiful reminder of that. Swipe through, and stay along for more. #tatacrucible https://t.co/RZQ5cpte07

    4010489 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#tatacrucible#tataplay#thecampusquiz

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 3 interactions against 96K followers, an engagement rate of 0.003%. Measured over 19 original posts, its engagement rate beats 8% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 686 times each, and 0.437% of those impressions turn into an interaction. That is about 0.715% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 19 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 282 interactions, about 94x its own typical post. Recurring topics include #tatacrucible, #tataplay, #thecampusquiz.

What is Tata Crucible's engagement rate on X?
Tata Crucible (@Tata_Crucible) has an engagement rate of 0.003%, based on the median interactions across 19 original posts from the last 30 days against 95,939 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, Tata Crucible sits below the 10th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Tata_Crucible have real engagement?
Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Tata_Crucible post?
Most posts go out around 12:00 UTC, and Monday is its busiest day, at roughly 0.83 posts per day across the measured window.

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