Tata Group engagement report
@TataCompanies - 1.2M followers on X
Measured over 7 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 74 interactions against 1.2M followers, an engagement rate of 0.006%. Posts are seen about 12K times each, and 0.593% of those impressions turn into an interaction. That is about 1.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 05:00 UTC, and Sunday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 627 interactions, about 8.5x its own typical post. Recurring topics include #thisistata, #tdty, #independenceday. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 7 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #thisistata, #tdty, #independenceday.
Where this sits in the catalog
At 0.006%, Tata Group sits above the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 156.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 05:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Jul 29, 20268.5x their median
Our Chairman N. Chandrasekaran pays tribute to JRD ‘Jeh’ Tata on his 122nd birth anniversary at Bombay House today. #JourneyOfJeh #ThisIsTata https://t.co/F0mVrvXvnl
- Aug 30, 20264.7x their median
On his 122nd birth anniversary, we remember Naval Tata, our leader whose empathy, integrity and ability to bring people together left a lasting mark on industry and society. #ThisIsTata #TDTY https://t.co/wjGmunz4mT
- May 8, 20264.7x their median
#ContestAlert! If cricket was about solving math equations, could you pull off a hattrick? Solve the three equations given above, and stand a chance to win* match tickets to #TataIPL2026. Rules: 1. Share your answer in comments 2. Use #DeshKaPitch in your comment 3. Make sure you follow and tag @tatacompanies 4. Tag 3 of your friends 5. Mention your city in the comment Contest ends on 10th May 2026 at 11:59 PM IST. Participate Now! *Contest restricted to Delhi and Chennai. T&C apply: https://t.co/q5f2coESzc #ThisIsTata #TataIPL
- May 22, 20263.6x their median
#ContestAlert! A century on the field deserves a commentary worthy of 100/100! And if that century was scored by your favourite player? Commentate in 2 lines like a pro, and drop your comment below! Winners with the coolest commentaries could win* #TataIPL2026 final match tickets. Rules: 1. Share your answer in comments 2. Use #DeshKaPitch in your commentary 3. Make sure you follow and tag @tatacompanies 4. Tag 3 of your friends 5. Mention your city in the comment Contest ends on 24th May 2026 at 11:59 PM IST. Participate Now! *T&C apply: https://t.co/q5f2coFqoK #ThisIsTata #TataIPL
- Aug 27, 20262.9x their median
On his 167th birth anniversary, we remember Sir Dorabji Tata, whose leadership and commitment helped build industries and empower people. #ThisIsTata #TDTY https://t.co/DMvlCqnwBJ
- May 8, 20262.1x their median
What the world sees is only half the story. What lies beneath is where the real work begins. #TDTY in 1962, Tata Consulting Engineers was established to turn ideas into systems and complexity into clarity. Today, we continue to help engineer innovations nationwide and beyond, quietly and consistently. #ThisIsTata #TCE @TCEConnect
- Aug 15, 20261.6x their median
Standing with India. Through every milestone, every moment, and every tomorrow. #ThisIsTata #IndependenceDay https://t.co/5p8enOG9Sc
- Jul 17, 2026
Every emoji combo above hides a Tata company. Crack the combos and tell us in the comments below! #ThisIsTata #WorldEmojiDay https://t.co/JdMVByh0ns
- Aug 9, 2026
Unique. Intricate. Complete. Every tribe carries its own heritage, language, art, and way of living. Through initiatives like Tata Steel Foundation’s Samvaad, Tata Chemicals’ Okhai, and Tata Power’s Anokha Dhaaga, we continue to help empower the keepers of some of humanities oldest enduring traditions. #ThisIsTata #WorldTribalDay #InternationalDayOfTheWorldsIndigenousPeoples #WorldIndigenousPeoplesDay @TataSteelLtd @TataChemicals @TataPower
- Jul 1, 2026
102 years of Bombay House. More than our workplace, it's an iconic address of endless inspiration. #ThisIsTata https://t.co/UfkR3TMtu1
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 74 interactions against 1.2M followers, an engagement rate of 0.006%. Posts are seen about 12K times each, and 0.593% of those impressions turn into an interaction. That is about 1.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 05:00 UTC, and Sunday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 627 interactions, about 8.5x its own typical post. Recurring topics include #thisistata, #tdty, #independenceday. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Tata Group's engagement rate on X?
- Tata Group (@TataCompanies) has an engagement rate of 0.006%, based on the median interactions across 7 original posts from the last 30 days against 1,191,456 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, Tata Group sits above the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TataCompanies have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @TataCompanies post?
- Most posts go out around 05:00 UTC, and Sunday is its busiest day, at roughly 0.3 posts per day across the measured window.