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The Taj Mahal Palace engagement report

@TajMahalMumbai - 61K followers on X

Measured over 16 original posts from a 30-day window, last computed on September 29, 2026.

Engagement

Bottom quarter for its size
Per follower
0.011%
of 61K followers
Per impression
1.32%
492 views on a typical post
Reach
0.81%
of its followers see a post
Typical post
6
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.9/day
active 47% of days
Peak time
12:00 UTC
Tuesday

A typical post picks up 6 interactions against 61K followers, an engagement rate of 0.011%. Measured over 16 original posts, its engagement rate beats 15% of 20,445 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 492 times each, and 1.32% of those impressions turn into an interaction. That is about 0.806% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 16 posts sampled, 94% carry an image or video and 63% are part of a thread. The account's strongest tracked post pulled 21 interactions, about 3.5x its own typical post. Recurring topics include #tajmahalpalace, #tajinnercircle, #loyabarshift.

Measured over 16 original posts from a 30-day window, last computed on September 29, 2026. Recurring tags: #tajmahalpalace, #tajinnercircle, #loyabarshift.

Compared with accounts its own size

The Taj Mahal Palace's engagement rate beats 15% of the tracked X accounts closest to it in follower count (20,445 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 45% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.011%, The Taj Mahal Palace sits above the 10th percentile of the 204,880 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,880 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video94% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 94% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 265 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 4, 20263.5x their median

    A neighbourhood where Mumbai’s cultural fabric comes alive. Through the lens of @ompsyram , wander through Kala Ghoda, where storied façades stand alongside contemporary murals, galleries open into streets, and art, architecture and culture reveal themselves at every turn. https://t.co/bGe3OUWDbJ

    144212.0K viewsView on X
  • Aug 30, 20263.0x their median

    A trip down memory lane. 
The Sea Lounge has changed with the years, from the room captured in old photographs to the elegant, light-filled setting it is today. https://t.co/0q6IwqMNFM

    132211.1K viewsView on X
  • Aug 3, 20262.7x their median

    A walk down memory lane. Discover the chapters of history as you stroll past our iconic hallways, hand in hand. To explore our legacy, call us on 022 66653366. #TajMahalPalace https://t.co/uGpC0tlGrT

    140113.0K viewsView on X
  • Aug 19, 20262.3x their median

    The beauty in the details.​ ​ The Taj Mahal Palace, Mumbai has been photographed countless times, yet its finest moments often lie within the details - from the richly ornamented façade to the soaring dome viewed from within. https://t.co/SwiZvoe460

    13010650 viewsView on X
  • Aug 15, 20262.3x their median

    A living legacy to the dawn of a nation. From the black-and-white archives of our past to the vibrant tricolour framing the Arabian Sea, we have stood witness to the story of independent India. https://t.co/U6bSn1Wla8

    12110555 viewsView on X
  • Aug 23, 20262.2x their median

    To your happily-ever-after. From the first walk down the grand staircase to the stolen glances between ceremonies, The Taj Mahal Palace, Mumbai has witnessed countless love stories for over a century, adding their own romance to the history held within these walls. https://t.co/n0z7DUAaQK

    11110838 viewsView on X
  • Sep 19, 20261.8x their median

    An iconic address. An invitation to stay. Recognised among The World’s 50 Best Hotels 2026, The Taj Mahal Palace, Mumbai invites you to experience a story shaped by Tajness since 1903. Perhaps the next chapter is yours. #TheWorlds50BestHotels #TajHotels #TajMahalPalace https://t.co/FxDcWoXAi4

    10100630 viewsView on X
  • Sep 2, 20261.8x their median

    A legacy, expressed in every detail. Through the rituals, artistry and traditions that define Taj, India reveals itself in thoughtful details, each woven with the timeless warmth of Tajness. https://t.co/1fxhLsHm36

    8120662 viewsView on X
  • Sep 15, 20261.7x their median

    Celebrating a timeless icon. For the second consecutive year, The Taj Mahal Palace, Mumbai has been named among The World’s 50 Best Hotels 2026, rising from #38 to #30 and standing as the only hotel from India on this year’s list of the world’s most iconic hotels.

    8020460 viewsView on X
  • Aug 31, 20261.7x their median

    A familiar face, an iconic presence, and an evening at Loya to remember. It was a pleasure to welcome Actor Jackie Shroff to The Taj Mahal Palace, Mumbai, for an experience rooted in the rich traditions, flavours and spirit of North India. #Loya #TajMahalPalace #HomeToIcons https://t.co/C5fKwOR1ww

    91001.3K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#tajmahalpalace#tajinnercircle#loyabarshift#liveiconic#loya

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 6 interactions against 61K followers, an engagement rate of 0.011%. Measured over 16 original posts, its engagement rate beats 15% of 20,445 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 492 times each, and 1.32% of those impressions turn into an interaction. That is about 0.806% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 16 posts sampled, 94% carry an image or video and 63% are part of a thread. The account's strongest tracked post pulled 21 interactions, about 3.5x its own typical post. Recurring topics include #tajmahalpalace, #tajinnercircle, #loyabarshift.

What is The Taj Mahal Palace's engagement rate on X?
The Taj Mahal Palace (@TajMahalMumbai) has an engagement rate of 0.011%, based on the median interactions across 16 original posts from the last 30 days against 61,020 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.011%, The Taj Mahal Palace sits above the 10th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TajMahalMumbai have real engagement?
Its engagement rate beats 15% of the tracked X accounts closest to it in follower count (20,445 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @TajMahalMumbai post?
Most posts go out around 12:00 UTC, and Tuesday is its busiest day, at roughly 0.9 posts per day across the measured window.

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