The Taj Mahal Palace engagement report
@TajMahalMumbai - 61K followers on X
Measured over 16 original posts from a 30-day window, last computed on September 29, 2026.
Engagement
A typical post picks up 6 interactions against 61K followers, an engagement rate of 0.011%. Measured over 16 original posts, its engagement rate beats 15% of 20,445 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 492 times each, and 1.32% of those impressions turn into an interaction. That is about 0.806% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 16 posts sampled, 94% carry an image or video and 63% are part of a thread. The account's strongest tracked post pulled 21 interactions, about 3.5x its own typical post. Recurring topics include #tajmahalpalace, #tajinnercircle, #loyabarshift.
Measured over 16 original posts from a 30-day window, last computed on September 29, 2026. Recurring tags: #tajmahalpalace, #tajinnercircle, #loyabarshift.
Compared with accounts its own size
The Taj Mahal Palace's engagement rate beats 15% of the tracked X accounts closest to it in follower count (20,445 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 45% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.011%, The Taj Mahal Palace sits above the 10th percentile of the 204,880 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 94% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 94% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 265 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 4, 20263.5x their median
A neighbourhood where Mumbai’s cultural fabric comes alive. Through the lens of @ompsyram , wander through Kala Ghoda, where storied façades stand alongside contemporary murals, galleries open into streets, and art, architecture and culture reveal themselves at every turn. https://t.co/bGe3OUWDbJ
- Aug 30, 20263.0x their median
A trip down memory lane. The Sea Lounge has changed with the years, from the room captured in old photographs to the elegant, light-filled setting it is today. https://t.co/0q6IwqMNFM
- Aug 3, 20262.7x their median
A walk down memory lane. Discover the chapters of history as you stroll past our iconic hallways, hand in hand. To explore our legacy, call us on 022 66653366. #TajMahalPalace https://t.co/uGpC0tlGrT
- Aug 19, 20262.3x their median
The beauty in the details. The Taj Mahal Palace, Mumbai has been photographed countless times, yet its finest moments often lie within the details - from the richly ornamented façade to the soaring dome viewed from within. https://t.co/SwiZvoe460
- Aug 15, 20262.3x their median
A living legacy to the dawn of a nation. From the black-and-white archives of our past to the vibrant tricolour framing the Arabian Sea, we have stood witness to the story of independent India. https://t.co/U6bSn1Wla8
- Aug 23, 20262.2x their median
To your happily-ever-after. From the first walk down the grand staircase to the stolen glances between ceremonies, The Taj Mahal Palace, Mumbai has witnessed countless love stories for over a century, adding their own romance to the history held within these walls. https://t.co/n0z7DUAaQK
- Sep 19, 20261.8x their median
An iconic address. An invitation to stay. Recognised among The World’s 50 Best Hotels 2026, The Taj Mahal Palace, Mumbai invites you to experience a story shaped by Tajness since 1903. Perhaps the next chapter is yours. #TheWorlds50BestHotels #TajHotels #TajMahalPalace https://t.co/FxDcWoXAi4
- Sep 2, 20261.8x their median
A legacy, expressed in every detail. Through the rituals, artistry and traditions that define Taj, India reveals itself in thoughtful details, each woven with the timeless warmth of Tajness. https://t.co/1fxhLsHm36
- Sep 15, 20261.7x their median
Celebrating a timeless icon. For the second consecutive year, The Taj Mahal Palace, Mumbai has been named among The World’s 50 Best Hotels 2026, rising from #38 to #30 and standing as the only hotel from India on this year’s list of the world’s most iconic hotels.
- Aug 31, 20261.7x their median
A familiar face, an iconic presence, and an evening at Loya to remember. It was a pleasure to welcome Actor Jackie Shroff to The Taj Mahal Palace, Mumbai, for an experience rooted in the rich traditions, flavours and spirit of North India. #Loya #TajMahalPalace #HomeToIcons https://t.co/C5fKwOR1ww
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 6 interactions against 61K followers, an engagement rate of 0.011%. Measured over 16 original posts, its engagement rate beats 15% of 20,445 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 492 times each, and 1.32% of those impressions turn into an interaction. That is about 0.806% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 16 posts sampled, 94% carry an image or video and 63% are part of a thread. The account's strongest tracked post pulled 21 interactions, about 3.5x its own typical post. Recurring topics include #tajmahalpalace, #tajinnercircle, #loyabarshift.
- What is The Taj Mahal Palace's engagement rate on X?
- The Taj Mahal Palace (@TajMahalMumbai) has an engagement rate of 0.011%, based on the median interactions across 16 original posts from the last 30 days against 61,020 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.011%, The Taj Mahal Palace sits above the 10th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TajMahalMumbai have real engagement?
- Its engagement rate beats 15% of the tracked X accounts closest to it in follower count (20,445 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TajMahalMumbai post?
- Most posts go out around 12:00 UTC, and Tuesday is its busiest day, at roughly 0.9 posts per day across the measured window.