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りょう【東海オンエア】 engagement report

@TO_RYOO - 1.7M followers on X

Measured over 20 original posts from a 30-day window, last computed on August 20, 2026.

Engagement

Top 10% for its size
Per follower
0.415%
of 1.7M followers
Per impression
0.726%
962K views on a typical post
Reach
57.3%
of its followers see a post
Typical post
7.0K
interactions (median)
Saved
0.006%
58 bookmarks on a typical post
Posting rate
0.93/day
active 53% of days
Peak time
10:00 UTC
Monday

A typical post picks up 7.0K interactions against 1.7M followers, an engagement rate of 0.415%. Measured over 20 original posts, its engagement rate beats 95% of 983 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 962K times each, and 0.726% of those impressions turn into an interaction. That is about 57.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.93 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 10:00 UTC, and Monday is the busiest day of the week. Of the 20 posts sampled, 50% carry an image or video and 30% link out. The account's strongest tracked post pulled 203K interactions, about 29x its own typical post. Recurring topics include #akatsukijapan, #pr, #コカコーラ.

Measured over 20 original posts from a 30-day window, last computed on August 20, 2026. Recurring tags: #akatsukijapan, #pr, #コカコーラ.

Compared with accounts its own size

りょう【東海オンエア】's engagement rate beats 95% of the tracked X accounts closest to it in follower count (983 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 43% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.415%, りょう【東海オンエア】 sits above the 75th percentile of the 9,668 accounts in this comparison. That places it in the top 25% band, which runs 0.318% to 2.67%.

p100.001%
p250.006%
p50 (median)0.046%
p750.318%
p902.67%
p99366.2%
Engagement rate as a share of followers, across the 9,668 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 457,772 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.006%
50th percentile0.046%
75th percentile0.318%
90th percentile2.67%
99th percentile366.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 97%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%14K
01:00 UTC+3%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-4%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%16K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%28K
15:00 UTC-1%30K
16:00 UTC-1%29K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%23K
20:00 UTC0%21K
21:00 UTC+1%19K
22:00 UTC+1%16K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 97%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+9%56K
Monday+8%72K
Tuesday+1%93K
Wednesday-4%77K
Thursday-3%70K
Friday-6%71K
Saturday+2%62K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video50% of posts+79%+73% to +84%5.7K
Outbound link30% of posts-49%-50% to -47%6.0K
Typical length--7%-8% to -5%8.9K
  • 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 30% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
  • Its average post runs 88 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 7% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 11, 202629x their median

    🚨🔴🔵 Paris Saint-Germain agree deal in principle with Parma to sign Zion Suzuki, here we go! Japanese goalkeeper joins for the future at fee worth €35m package. 🇯🇵 PSG consider loan for Suzuki to play regularly, Juventus will make a decision soon as top candidates. ⚪️⚫️ https://t.co/b5f0Lstn4M

    175K20K1.2K6.5K15M viewsView on X
  • Aug 10, 20269.7x their median

    適当に入ったラーメン屋で虫眼鏡が読書してた https://t.co/c4OKiH72wq

    66K8923571515.9M viewsView on X
  • Aug 18, 20264.7x their median

    特別な許可がないとその辺の川で泳いだらダメだよ! https://t.co/hPa4JOCkXT

    32K56082451.4M viewsView on X
  • Aug 11, 20264.4x their median

    お前らおかしいぞキモイだろ https://t.co/Y3V8VwwKIE

    30K7441602154.5M viewsView on X
  • Jun 29, 20263.1x their median

    日本1-2ブラジル 日本敗退です… 悔しいですが、ブラジルが強かった! しかし、日本のサッカーも確実に進化してることを示せた大会だと思います 選手は胸を張って帰ってきてください!! #FIFAWorldCup

    21K39310416645K viewsView on X
  • Jul 11, 20262.4x their median

    てつやを含む友達数人から、「ハーランドを好きになった!」と報告されました めっちゃいいと思います 推しがいがある選手です

    16K197188361.2M viewsView on X
  • Jul 31, 20261.9x their median

    岡崎市に大戸屋ができてかなり嬉しい https://t.co/8twqF3EBqz

    13K11111228625K viewsView on X
  • Aug 10, 20261.8x their median

    「なんばではないと確信していた、りょうは絶対梅田だよ」ってコメントがあるけど、どういうこと? 愛知県民にも伝わるように言って

    12K2191862563.4M viewsView on X
  • Jul 27, 20261.7x their median

    明日の撮影までにVIVANT観ないととしみつにネタバレされるだろうから観なきゃ

    12K12676162.9M viewsView on X
  • Jul 3, 20261.7x their median

    僕の会社の社員募集についてです。 珍しくちょっと長文です。 パティスリー2店舗目オープン。ここからもっと面白くしていく仲間を探しています。 ありがたいことに、地元愛知の中でも最も多くの方が行き交う名古屋 栄に、2店舗目のパティスリーをオープンすることができました。 もともとは数人の地元の仲間と始めた会社で、こんな一等地に店を構えることになるとは想像していませんでした。 それでも、R COFFEE STANDは今月で6年目を迎え、La Maison du Rとともに本当に多くのお客様に支えられながら、ここまでやってくることができました。 今では仲間も50人近くに増え、信頼と実績をコツコツ積み重ねてくることができたと感じています。 その結果、様々な企業様から、出店やコラボのお誘いをいただけるようにもなりました。 僕たちは岡崎市という地方から、関わってくださる方の日常が少しでも豊かになればという想いで、自分たちの愛するコーヒーとスイーツをお届けしています。 その想いがあるからこそ、たくさんの方にお会いできる機会をいただけることを心から嬉しく思いますし、できる限りその期待に応えていきたいと考えています。 しかし、正直にお伝えすると、新店舗のオープンを含め、やりたいこと、応えたいことが増えていく一方で、現場を支える仲間がまだまだ足りていないのが現状です。 せっかくのありがたいお話を、お断りせざるを得ないことも往々にしてあります。 そこで、全部門で新しい仲間を募集します。 製造、販売、接客、バックオフィスまで、職種を問わず、僕たちの想いに共感してくださる方を広く探しています。 そしてもう一つ。 特に経営陣を、新たに強化したいと考えています。 会社の規模が大きくなり、これからさらに広げていく上で、一緒に意思決定をして事業を引っ張ってくれる人の存在が不可欠だと感じています。 東京にも一緒に手伝ってくれている優秀な方々がいて、やはり東京の方が人は集まることは実感しています。 いっそのこと経営陣の拠点だけでも東京に移した方が、この問題の解決は早いと思います。 それでも、僕は岡崎で活動してきた東海オンエアであり、拠点はあくまでも地元にこだわりたいと考えています。 便利さだけで選んだ場所には宿らない信頼や物語が、僕の人生を豊かにしてくれた経験があり、地元に拠点と雇用があり続けこの地域に貢献すること、それ自体が「日常を少し豊かに」という僕たちの想いの一部だと考えているからです。 だからこそ、岡崎で一緒に働いていただける経営陣の方を募集します。 岡崎の店舗や東海市のセントラルキッチンを含めた現場の戦力はもちろん、一緒に様々な挑戦をしていきたいと思ってくださる方からの連絡を、心からお待ちしています。 採用ページ https://t.co/OGoyEujoDK

    11K4331501162.6M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#akatsukijapan#pr#コカコーラ#一緒に沸こうぜ

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 7.0K interactions against 1.7M followers, an engagement rate of 0.415%. Measured over 20 original posts, its engagement rate beats 95% of 983 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 962K times each, and 0.726% of those impressions turn into an interaction. That is about 57.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.93 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 10:00 UTC, and Monday is the busiest day of the week. Of the 20 posts sampled, 50% carry an image or video and 30% link out. The account's strongest tracked post pulled 203K interactions, about 29x its own typical post. Recurring topics include #akatsukijapan, #pr, #コカコーラ.

What is りょう【東海オンエア】's engagement rate on X?
りょう【東海オンエア】 (@TO_RYOO) has an engagement rate of 0.415%, based on the median interactions across 20 original posts from the last 30 days against 1,679,615 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.415%, りょう【東海オンエア】 sits above the 75th percentile of the 9,668 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TO_RYOO have real engagement?
Its engagement rate beats 95% of the tracked X accounts closest to it in follower count (983 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @TO_RYOO post?
Most posts go out around 10:00 UTC, and Monday is its busiest day, at roughly 0.93 posts per day across the measured window.

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