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タワーレコード K-POP engagement report

@TOWER_KPop - 164K followers on X

Measured over 32 original posts from a 30-day window, last computed on October 24, 2026.

Engagement

Middle of its size range
Per follower
0.135%
of 164K followers
Per impression
1.28%
17K views on a typical post
Reach
10.6%
of its followers see a post
Typical post
221
interactions (median)
Saved
0.133%
23 bookmarks on a typical post
Posting rate
2.1/day
active 43% of days
Peak time
03:00 UTC
Friday

A typical post picks up 221 interactions against 164K followers, an engagement rate of 0.135%. Measured over 32 original posts, its engagement rate beats 59% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 17K times each, and 1.28% of those impressions turn into an interaction. That is about 10.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 03:00 UTC, and Friday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video, 6% are part of a thread and 100% link out. The account's strongest tracked post pulled 1.6K interactions, about 7.1x its own typical post. Recurring topics include #タワ渋kpop, #and2ble, #tws.

Measured over 32 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #タワ渋kpop, #and2ble, #tws.

Compared with accounts its own size

タワーレコード K-POP's engagement rate beats 59% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 48% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.135%, タワーレコード K-POP sits above the 25th percentile of the 205,475 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,475 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 314 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 16, 20267.1x their median

    \ シリアル特典が追加決定 / NCT WISH 4枚目のミニアルバム 『I SPY』Deluxe Book Ver. Japan Exclusive 本日より販売スタート🎉🎉 🎁限定特典🎁 シリアル応募券 🎁タワレコ特典🎁 トレーディングカード C Ver. (全6種中ランダム1種) #シズニ のみなさまはコチラからチェック👀👇 https://t.co/seHymh2gMy #NCTWISH #ISPY #NCTWISH_ISPY @nctwish_jp

    1.4K15703083K viewsView on X
  • Oct 16, 20264.1x their median

    \ 数量限定&期間限定!ご予約受付中 / #NCTWISH NCT WISH 2027 SEASON'S GREETINGS NCT WISH 2027 Wall Calendar 🎁SEASON'S GREETINGS対象タワレコ特典🎁 フォトカードセット 🎁SEASON'S GREETINGS+Wall Calendar同時購入特典🎁 フォトカードセット+フォトカード(ランダム1枚) 🗓️予約受付期間🗓️ オンライン:10月19日(月)23:59まで 対象店舗:10月19日(月)各店の閉店時間まで 🗓️発売日🗓️ オンライン:2027年1月下旬予定 対象店舗:12月24日(木)以降 商品・特典共に数には限りがございます⚠️ 絶対にゲットしたい!という方は お早めのご予約がオススメです📢📢 🗼ご予約受付対象店舗🗼 渋谷店/梅田NU茶屋町店/仙台パルコ店/広島店/福岡パルコ店/札幌パルコ店/タワーレコード オンライン 詳細はこちらから↓ https://t.co/nTAUaTe7Gs #NCT #NCTzen #2027SEASONSGREETINGS

    845520440K viewsView on X
  • Sep 9, 20263.3x their median

    Red Velvet - IRENE & SEULGI JAPAN 1st Mini Album【Cheetah】 2026年11月4日(水)発売決定 🐆🩷 🎁タワレコ特典🎁 フォトカード タワーレコードver.(4種ランダム) 🔗https://t.co/2Hk0yGidkd さらに限定イベントも開催決定🎉 📢オフライン特典会❤️ 9/16(水)よりタワレコ店舗・オンラインにて対象商品ご予約受付開始💫 🔗https://t.co/9rr9uea70n 📢ツアー会場でのMeet&Greet❤️ 本日よりオンライン限定で対象商品ご予約受付開始💫 🔗https://t.co/uzFGU8XuKt #RedVelvet_IRENE_SEULGI #IRENE #SEULGI #RedVelvet #Cheetah #RedVelvet_IRENE_SEULGI_Cheetah @Red_VelvetJP

    5441810932K viewsView on X
  • Sep 17, 20263.2x their median

    #PLAVE 5th Mini Album 'HYPERDRIVE' 限定特典付きにて発売決定🎉✨ 📅2026年10月13日発売 ・Racer Ver. 📅2026/11/18(火)発売 ・PLBBUU Ver. ・Towel Ver. 🎁タワレコ特典🎁 フォトカード(全1種) 【コンセプトフォトA (集合絵柄)】 #PLLI の皆様は是非タワレコでご予約を👀👇 https://t.co/ugHIKlvTcZ @plave_jp

    4212750821K viewsView on X
  • Oct 13, 20263.2x their median

    / #AND2BLE 2nd Mini Album [Sequence 02:Attraction] 日本限定特典付輸入盤の予約販売が ただいまよりスタート🎉✨ \ 🎁タワレコ限定特典🎁 フォトカード(5種ランダム) -僕に惚れちゃう?ver. 🎁タワレコ渋谷店限定2枚同時購入特典🎁 フォトカード(5種ランダム) -ダブピ✌ver. 🎁タワレコ限定3枚セット購入特典🎁 音声付きチェキ(5種ランダム/音声は共通) 🎁タワレコラッキードロー特典🎁 フォトカード(5種ランダム) オンライン:カフェに連れてってver. 店舗:ほっぺ♡ ver. 🎁先着特典🎁 購入者限定イベント応募抽選券(シリアルコード) ※各種特典はなくなり次第終了となります。 ご予約・詳細はこちらから👀👇 https://t.co/1gbIMwpZSI #AND2BLE #Sequence02_Attraction

    54513202448K viewsView on X
  • Sep 16, 20263.1x their median

    Japan 4th Single『KAKERA -運命のピース-』を リリースしたONEWさんから メッセージが届きました😭💙💚 「パズル」をモチーフに制作され、 「繋がり・絆」をテーマにしたシングル作品は必聴です👂🎵 下記特典も先着で差し上げます💎✨ 🎁4形態同時購入特典🎁フォトカード(2種ランダム) 🎁タワレコ特典🎁クリアファイル #JJINGGU #シャヲル のみなさま📢 メッセージ動画、ご購入はコチラから👇 https://t.co/jMYBysHieQ #SHINee #ONEW #KAKERA_運命のピース

    4931970114K viewsView on X
  • Oct 20, 20263.1x their median

    \ジャケット写真解禁/ 11月25日(水)発売🗓️ #StrayKids JAPAN 4th Mini Album『#SUIATSU』 大好評ご予約受付中❤️❤️ 🎁タワレコ特典🎁 オリジナルフォトカード【絵柄A】(8種ランダム) ジャケット写真解禁以降、 これまで以上にたくさんのご予約をいただいております🙌 #STAY のみなさまのご予約まだまだお待ちしております💓 ご予約はコチラから👀👇 https://t.co/IW7S99Mivo #スキズ #SKZ_SUIATSU @Stray_Kids_JP

    614670117K viewsView on X
  • Sep 17, 20263.0x their median

    #PLAVE 5th Mini Album 'HYPERDRIVE' タワーレコード オンラインにて ラッキードローイベント開催決定‼️ 【対象商品】 2026年10月13日発売 Racer Ver. 🎁タワレコ特典🎁 メンバー別フォトカード(5種ランダム) ┗5形態セットをご予約・ご購入で全5種コンプリートセットをプレゼント✨ ご予約と詳細はコチラから👀👇 https://t.co/mj6HE3mMyG @plave_jp

    3932690721K viewsView on X
  • Oct 16, 20262.9x their median

    \ 数量限定&期間限定!ご予約受付中 / #NCTDREAM NCT DREAM 2027 SEASON'S GREETINGS NCT DREAM 2027 Wall Calendar 🎁SEASON'S GREETINGS対象タワレコ特典🎁 フォトカードセット 🎁SEASON'S GREETINGS+Wall Calendar同時購入特典🎁 フォトカードセット+フォトカード(ランダム1枚) 🗓️予約受付期間🗓️ オンライン:10月19日(月)23:59まで 対象店舗:10月19日(月)各店の閉店時間まで 🗓️発売日🗓️ オンライン:2027年1月下旬予定 対象店舗:12月24日(木)以降 商品・特典共に数には限りがございます⚠️ 絶対にゲットしたい!という方は お早めのご予約がオススメです📢📢 🗼ご予約受付対象店舗🗼 渋谷店/梅田NU茶屋町店/仙台パルコ店/広島店/福岡パルコ店/札幌パルコ店/タワーレコード オンライン 詳細はこちらから↓ https://t.co/nTAUaTeFw0 #NCT #NCTzen #2027SEASONSGREETINGS

    5229601231K viewsView on X
  • Sep 12, 20262.6x their median

    CHANYEOL Japan 2nd Mini Album【旅】 タワレコ限定施策開催決定🎉 📢オフライン特典会 (トークショー/サイン会)⭐️ 📍11/10(火)都内近郊 商品ご購入時にお渡しする応募券でご応募可能🗳️ 🔗https://t.co/CtqHJSRnu0 📢「CHANYEOL JAPAN TOUR 2026 -The Route-」 サウンドチェックイベント⭐️ 9/16(水)より一部対象店舗にてご予約いただくとご応募可能🗳️ 🔗https://t.co/Y0PBgwzueF #CHANYEOL #チャンヨル #EXO #SongForYou #CHANYEOL_SongForYou #旅 @EXO_NEWS_JP

    3861930418K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#タワ渋kpop#and2ble#tws#illit#nctdream

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 221 interactions against 164K followers, an engagement rate of 0.135%. Measured over 32 original posts, its engagement rate beats 59% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 17K times each, and 1.28% of those impressions turn into an interaction. That is about 10.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 03:00 UTC, and Friday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video, 6% are part of a thread and 100% link out. The account's strongest tracked post pulled 1.6K interactions, about 7.1x its own typical post. Recurring topics include #タワ渋kpop, #and2ble, #tws.

What is タワーレコード K-POP's engagement rate on X?
タワーレコード K-POP (@TOWER_KPop) has an engagement rate of 0.135%, based on the median interactions across 32 original posts from the last 30 days against 163,514 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.135%, タワーレコード K-POP sits above the 25th percentile of the 205,475 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TOWER_KPop have real engagement?
Its engagement rate beats 59% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @TOWER_KPop post?
Most posts go out around 03:00 UTC, and Friday is its busiest day, at roughly 2.1 posts per day across the measured window.

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