タワーレコード K-POP engagement report
@TOWER_KPop - 164K followers on X
Measured over 32 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 221 interactions against 164K followers, an engagement rate of 0.135%. Measured over 32 original posts, its engagement rate beats 59% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 17K times each, and 1.28% of those impressions turn into an interaction. That is about 10.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 03:00 UTC, and Friday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video, 6% are part of a thread and 100% link out. The account's strongest tracked post pulled 1.6K interactions, about 7.1x its own typical post. Recurring topics include #タワ渋kpop, #and2ble, #tws.
Measured over 32 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #タワ渋kpop, #and2ble, #tws.
Compared with accounts its own size
タワーレコード K-POP's engagement rate beats 59% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 48% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.135%, タワーレコード K-POP sits above the 25th percentile of the 205,475 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 03:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 314 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 16, 20267.1x their median
\ シリアル特典が追加決定 / NCT WISH 4枚目のミニアルバム 『I SPY』Deluxe Book Ver. Japan Exclusive 本日より販売スタート🎉🎉 🎁限定特典🎁 シリアル応募券 🎁タワレコ特典🎁 トレーディングカード C Ver. (全6種中ランダム1種) #シズニ のみなさまはコチラからチェック👀👇 https://t.co/seHymh2gMy #NCTWISH #ISPY #NCTWISH_ISPY @nctwish_jp
- Oct 16, 20264.1x their median
\ 数量限定&期間限定!ご予約受付中 / #NCTWISH NCT WISH 2027 SEASON'S GREETINGS NCT WISH 2027 Wall Calendar 🎁SEASON'S GREETINGS対象タワレコ特典🎁 フォトカードセット 🎁SEASON'S GREETINGS+Wall Calendar同時購入特典🎁 フォトカードセット+フォトカード(ランダム1枚) 🗓️予約受付期間🗓️ オンライン:10月19日(月)23:59まで 対象店舗:10月19日(月)各店の閉店時間まで 🗓️発売日🗓️ オンライン:2027年1月下旬予定 対象店舗:12月24日(木)以降 商品・特典共に数には限りがございます⚠️ 絶対にゲットしたい!という方は お早めのご予約がオススメです📢📢 🗼ご予約受付対象店舗🗼 渋谷店/梅田NU茶屋町店/仙台パルコ店/広島店/福岡パルコ店/札幌パルコ店/タワーレコード オンライン 詳細はこちらから↓ https://t.co/nTAUaTe7Gs #NCT #NCTzen #2027SEASONSGREETINGS
- Sep 9, 20263.3x their median
Red Velvet - IRENE & SEULGI JAPAN 1st Mini Album【Cheetah】 2026年11月4日(水)発売決定 🐆🩷 🎁タワレコ特典🎁 フォトカード タワーレコードver.(4種ランダム) 🔗https://t.co/2Hk0yGidkd さらに限定イベントも開催決定🎉 📢オフライン特典会❤️ 9/16(水)よりタワレコ店舗・オンラインにて対象商品ご予約受付開始💫 🔗https://t.co/9rr9uea70n 📢ツアー会場でのMeet&Greet❤️ 本日よりオンライン限定で対象商品ご予約受付開始💫 🔗https://t.co/uzFGU8XuKt #RedVelvet_IRENE_SEULGI #IRENE #SEULGI #RedVelvet #Cheetah #RedVelvet_IRENE_SEULGI_Cheetah @Red_VelvetJP
- Sep 17, 20263.2x their median
#PLAVE 5th Mini Album 'HYPERDRIVE' 限定特典付きにて発売決定🎉✨ 📅2026年10月13日発売 ・Racer Ver. 📅2026/11/18(火)発売 ・PLBBUU Ver. ・Towel Ver. 🎁タワレコ特典🎁 フォトカード(全1種) 【コンセプトフォトA (集合絵柄)】 #PLLI の皆様は是非タワレコでご予約を👀👇 https://t.co/ugHIKlvTcZ @plave_jp
- Oct 13, 20263.2x their median
/ #AND2BLE 2nd Mini Album [Sequence 02:Attraction] 日本限定特典付輸入盤の予約販売が ただいまよりスタート🎉✨ \ 🎁タワレコ限定特典🎁 フォトカード(5種ランダム) -僕に惚れちゃう?ver. 🎁タワレコ渋谷店限定2枚同時購入特典🎁 フォトカード(5種ランダム) -ダブピ✌ver. 🎁タワレコ限定3枚セット購入特典🎁 音声付きチェキ(5種ランダム/音声は共通) 🎁タワレコラッキードロー特典🎁 フォトカード(5種ランダム) オンライン:カフェに連れてってver. 店舗:ほっぺ♡ ver. 🎁先着特典🎁 購入者限定イベント応募抽選券(シリアルコード) ※各種特典はなくなり次第終了となります。 ご予約・詳細はこちらから👀👇 https://t.co/1gbIMwpZSI #AND2BLE #Sequence02_Attraction
- Sep 16, 20263.1x their median
Japan 4th Single『KAKERA -運命のピース-』を リリースしたONEWさんから メッセージが届きました😭💙💚 「パズル」をモチーフに制作され、 「繋がり・絆」をテーマにしたシングル作品は必聴です👂🎵 下記特典も先着で差し上げます💎✨ 🎁4形態同時購入特典🎁フォトカード(2種ランダム) 🎁タワレコ特典🎁クリアファイル #JJINGGU #シャヲル のみなさま📢 メッセージ動画、ご購入はコチラから👇 https://t.co/jMYBysHieQ #SHINee #ONEW #KAKERA_運命のピース
- Oct 20, 20263.1x their median
\ジャケット写真解禁/ 11月25日(水)発売🗓️ #StrayKids JAPAN 4th Mini Album『#SUIATSU』 大好評ご予約受付中❤️❤️ 🎁タワレコ特典🎁 オリジナルフォトカード【絵柄A】(8種ランダム) ジャケット写真解禁以降、 これまで以上にたくさんのご予約をいただいております🙌 #STAY のみなさまのご予約まだまだお待ちしております💓 ご予約はコチラから👀👇 https://t.co/IW7S99Mivo #スキズ #SKZ_SUIATSU @Stray_Kids_JP
- Sep 17, 20263.0x their median
#PLAVE 5th Mini Album 'HYPERDRIVE' タワーレコード オンラインにて ラッキードローイベント開催決定‼️ 【対象商品】 2026年10月13日発売 Racer Ver. 🎁タワレコ特典🎁 メンバー別フォトカード(5種ランダム) ┗5形態セットをご予約・ご購入で全5種コンプリートセットをプレゼント✨ ご予約と詳細はコチラから👀👇 https://t.co/mj6HE3mMyG @plave_jp
- Oct 16, 20262.9x their median
\ 数量限定&期間限定!ご予約受付中 / #NCTDREAM NCT DREAM 2027 SEASON'S GREETINGS NCT DREAM 2027 Wall Calendar 🎁SEASON'S GREETINGS対象タワレコ特典🎁 フォトカードセット 🎁SEASON'S GREETINGS+Wall Calendar同時購入特典🎁 フォトカードセット+フォトカード(ランダム1枚) 🗓️予約受付期間🗓️ オンライン:10月19日(月)23:59まで 対象店舗:10月19日(月)各店の閉店時間まで 🗓️発売日🗓️ オンライン:2027年1月下旬予定 対象店舗:12月24日(木)以降 商品・特典共に数には限りがございます⚠️ 絶対にゲットしたい!という方は お早めのご予約がオススメです📢📢 🗼ご予約受付対象店舗🗼 渋谷店/梅田NU茶屋町店/仙台パルコ店/広島店/福岡パルコ店/札幌パルコ店/タワーレコード オンライン 詳細はこちらから↓ https://t.co/nTAUaTeFw0 #NCT #NCTzen #2027SEASONSGREETINGS
- Sep 12, 20262.6x their median
CHANYEOL Japan 2nd Mini Album【旅】 タワレコ限定施策開催決定🎉 📢オフライン特典会 (トークショー/サイン会)⭐️ 📍11/10(火)都内近郊 商品ご購入時にお渡しする応募券でご応募可能🗳️ 🔗https://t.co/CtqHJSRnu0 📢「CHANYEOL JAPAN TOUR 2026 -The Route-」 サウンドチェックイベント⭐️ 9/16(水)より一部対象店舗にてご予約いただくとご応募可能🗳️ 🔗https://t.co/Y0PBgwzueF #CHANYEOL #チャンヨル #EXO #SongForYou #CHANYEOL_SongForYou #旅 @EXO_NEWS_JP
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 221 interactions against 164K followers, an engagement rate of 0.135%. Measured over 32 original posts, its engagement rate beats 59% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 17K times each, and 1.28% of those impressions turn into an interaction. That is about 10.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 03:00 UTC, and Friday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video, 6% are part of a thread and 100% link out. The account's strongest tracked post pulled 1.6K interactions, about 7.1x its own typical post. Recurring topics include #タワ渋kpop, #and2ble, #tws.
- What is タワーレコード K-POP's engagement rate on X?
- タワーレコード K-POP (@TOWER_KPop) has an engagement rate of 0.135%, based on the median interactions across 32 original posts from the last 30 days against 163,514 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.135%, タワーレコード K-POP sits above the 25th percentile of the 205,475 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TOWER_KPop have real engagement?
- Its engagement rate beats 59% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TOWER_KPop post?
- Most posts go out around 03:00 UTC, and Friday is its busiest day, at roughly 2.1 posts per day across the measured window.