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東芝ライフスタイル engagement report

@TOSHIBA_LS - 186K followers on X

Measured over 28 original posts from a 30-day window, last computed on October 13, 2026.

Engagement

Middle of its size range
Per follower
0.021%
of 186K followers
Per impression
0.801%
4.9K views on a typical post
Reach
2.64%
of its followers see a post
Typical post
40
interactions (median)
Saved
0.02%
1 bookmarks on a typical post
Posting rate
1.27/day
active 73% of days
Peak time
00:00 UTC
Monday

A typical post picks up 40 interactions against 186K followers, an engagement rate of 0.021%. Measured over 28 original posts, its engagement rate beats 33% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.9K times each, and 0.801% of those impressions turn into an interaction. That is about 2.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 00:00 UTC, and Monday is the busiest day of the week. Of the 28 posts sampled, 36% carry an image or video, 11% are part of a thread and 11% link out. The account's strongest tracked post pulled 8.8K interactions, about 221x its own typical post. Recurring topics include #ほなまた, #アイナジエンド, #東芝ライフスタイル.

Measured over 28 original posts from a 30-day window, last computed on October 13, 2026. Recurring tags: #ほなまた, #アイナジエンド, #東芝ライフスタイル.

Compared with accounts its own size

東芝ライフスタイル's engagement rate beats 33% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 37% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.021%, 東芝ライフスタイル sits above the 10th percentile of the 204,798 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,798 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,879 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video36% of posts+111%+108% to +115%34K
Outbound link11% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 36% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 11% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 142 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 3, 2026221x their median

    ⋱🎃10月のプレゼント🎁⋰ 【リベイクオーブンレンジER-RB9C】を1名様に🎁 中はアツアツ、外はカラッとあたため! シンプルなデザインで使いやすい一品です! 1⃣@honamata_tfm をフォロー 2⃣この投稿をリポスト 〆切10/31(土) #ほなまた は #TOKYOFM で 毎週土曜11:30~放送中📻

    2.3K6.3K1902968K viewsView on X
  • Sep 5, 2026149x their median

    ⋱🎑9月のプレゼント🎁⋰ 【手回し充電ラジオAX-HRJ30】を2名様に🎁 8/30〜9/5は防災週間!いざという時の備えを⚠️ 内蔵電池が弱りにくく、手回し充電可能ですぐ使えます! 1⃣@honamata_tfm をフォロー 2⃣この投稿をリポスト 〆切9/30(水) #ほなまた は #TOKYOFM で 毎週土曜11:30~放送中📻

    1.6K4.2K1122457K viewsView on X
  • Aug 21, 202681x their median

    🎊6月に「ほな、また」公式X(@honamata_tfm)でプレゼントしたカセットプレーヤーセットが再登場! アイナ・ジ・エンドさんの激レアトークが収録されたカセットテープ付きです✨ 【最後の1セット】是非ご応募ください🎁 📮応募方法 ①@TOSHIBA_LSをフォロー ②本投稿をリポスト ⏰8/30 23:59まで

    8382.3K5017286K viewsView on X
  • Oct 9, 202618x their median

    10/10(土) 11時30分〜📡 #東芝ライフスタイル🌱 #アイナジエンド(@aina_BiSH) #ほなまた☀️ 先週に引き続き… #OKAMOTOS(@OKAMOTOS_INFO) #オカモトレイジ(@OKAMOTOREIJI)さんとお届け☕️ ぜひ予約をして 放送をお待ちください👇 https://t.co/gpnr78sE4X https://t.co/sO9RKCVVLI

    6475921038K viewsView on X
  • Aug 12, 202613x their median

    / ⭕️❌クイズ💡 \ 東芝ライフスタイルの炊飯器では、内釜でお米を洗っても良い。 ⭕️❌どちらでしょうか? ⭕️⇒いいね ❌⇒リポスト 正解は土曜日に発表します🙌 https://t.co/yEy1aNhERh

    32614528423K viewsView on X
  • Oct 12, 20265.5x their median

    10/10(土)OA #東芝ライフスタイル🌱 #アイナジエンド(@aina_BiSH) #ほなまた☀️ 第66回 <ほなまた『特別企画』‼️> 2週にわたり #OKAMOTOS(@OKAMOTOS_INFO) #オカモトレイジ(@OKAMOTOREIJI)さんと クッキングした模様をお届けしました🍳🥘 https://t.co/J7zBVqDVGH radikoタイムフリー👇 https://t.co/4e6AX1zfwh

    20018029.4K viewsView on X
  • Sep 29, 20262.9x their median

    #東芝ライフスタイル🌱 #アイナジエンド(@aina_BiSH) #ほなまた☀️ 9月のマンスリープレゼントは 『手回し充電ラジオ📻 』 家電のホンネアンケート📝 ラジオは、いつ聴くことが多い❓

    99131210K viewsView on X
  • Aug 24, 20262.6x their median

    #東芝ライフスタイル🌱 #アイナジエンド(@aina_BiSH) #ほなまた☀️ 8月のマンスリープレゼントは 🎁 『使い切り野菜BOX 』 家電のホンネアンケート📝 あなたが思う「新鮮な野菜」のイメージは❓

    90121220K viewsView on X
  • Aug 8, 20262.2x their median

    / ブルブルくん 20周年おめでとう🎉 \ 見ているだけで、 なんだか元気がブルブル湧いてくる そんなブルブルくんに、 私たち東芝ライフスタイル社員も たくさんパワーをもらっています😊 これからもたくさんの笑顔を届けてください!✨ #ブルブルくんおめでとう #ブルブルくん #ブルーベリーの日

    8134119K viewsView on X
  • Sep 24, 20262.1x their median

    / ⭕️❌クイズ \ 今日は「畳の日」ということで… 畳に掃除機をかけるのはOK? ⭕️(かけてOK)⇒リポスト ❌(かけたらダメ)⇒いいね 正解は日曜日に発表します! https://t.co/Tn6YgVXjj8

    3147416.7K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ほなまた#アイナジエンド#東芝ライフスタイル#okamotos#オカモトレイジ

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 40 interactions against 186K followers, an engagement rate of 0.021%. Measured over 28 original posts, its engagement rate beats 33% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.9K times each, and 0.801% of those impressions turn into an interaction. That is about 2.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 00:00 UTC, and Monday is the busiest day of the week. Of the 28 posts sampled, 36% carry an image or video, 11% are part of a thread and 11% link out. The account's strongest tracked post pulled 8.8K interactions, about 221x its own typical post. Recurring topics include #ほなまた, #アイナジエンド, #東芝ライフスタイル.

What is 東芝ライフスタイル's engagement rate on X?
東芝ライフスタイル (@TOSHIBA_LS) has an engagement rate of 0.021%, based on the median interactions across 28 original posts from the last 30 days against 186,365 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.021%, 東芝ライフスタイル sits above the 10th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TOSHIBA_LS have real engagement?
Its engagement rate beats 33% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @TOSHIBA_LS post?
Most posts go out around 00:00 UTC, and Monday is its busiest day, at roughly 1.27 posts per day across the measured window.

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