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チロルチョコ engagement report

@TIROL_jp - 309K followers on X

Measured over 13 original posts from a 30-day window, last computed on September 5, 2026.

Engagement

Middle of its size range
Per follower
0.154%
of 309K followers
Per impression
2.30%
21K views on a typical post
Reach
6.72%
of its followers see a post
Typical post
476
interactions (median)
Saved
0.063%
13 bookmarks on a typical post
Posting rate
1.57/day
active 70% of days
Peak time
03:00 UTC
Monday

A typical post picks up 476 interactions against 309K followers, an engagement rate of 0.154%. Measured over 13 original posts, its engagement rate beats 69% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 21K times each, and 2.30% of those impressions turn into an interaction. That is about 6.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 13 posts sampled, 85% carry an image or video, 38% are part of a thread and 15% link out. The account's strongest tracked post pulled 5.7K interactions, about 12x its own typical post. Recurring topics include #チロルチョコ, #チロルチョコハンター, #チロルミク.

Measured over 13 original posts from a 30-day window, last computed on September 5, 2026. Recurring tags: #チロルチョコ, #チロルチョコハンター, #チロルミク.

Compared with accounts its own size

チロルチョコ's engagement rate beats 69% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 70% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.154%, チロルチョコ sits above the 50th percentile of the 66,128 accounts in this comparison. That places it in the above the median band, which runs 0.1% to 0.499%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.9%
Engagement rate as a share of followers, across the 66,128 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 57,111 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video85% of posts+111%+108% to +115%34K
Outbound link15% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 85% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 15% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 99 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jan 26, 202612x their median

    🎶\初音ミク×チロルチョコ/🍫 2026年1月26日より販売開始‼️ 全国のコンビニにあるマルチコピー機でプリントできる! 『初音ミク×チロルチョコ』コラボプリントシールがeプリに新登場!! 発売より長く愛される「ミルク味」とみんなの歌姫「初音ミク」がコラボした甘くて可愛い5種類のシール💘 バレンタインにチロルミクシールを貼って・飾って・交換して🥰いっぱい楽しんでね✨ 🍫👇詳しくはこちら👇🍫 https://t.co/6ZNRhb3te4 #eプリ #初音ミク #チロルチョコ #チロルミク

    4.4K1.1K1134524K viewsView on X
  • May 16, 20264.6x their median

    🍫\チロルチョコ頭についてるよ/🍫 チロルチョコのデザインがそのままヘアゴムになりました👀✨プレゼントにもおすすめ💝 公式オンラインショップでお買い求めください♪ ガラスヘアゴム デザイン:全8種類 価格:各770円(税込) ショップリンクはツリーへ↓ https://t.co/v76ermEq5E

    1.8K391536206K viewsView on X
  • Jul 21, 20263.6x their median

    ~これが、チロルの本気芋~ スイートポテト〈袋〉 8月3日より全国で発売🍠 スイートポテトを本気で再現🔥 しっとりなめらかな本格スイーツに仕上げました 詳細はツリーでご紹介↓ https://t.co/VMUG8nIyba

    1.3K3781549555K viewsView on X
  • Aug 31, 20262.5x their median

    🤍💙💚新商品💚💙🤍 チロルチョコ〈ファミマ・ザ・メロンパン風味〉 9月8日(火)~全国のファミリーマートで発売! ファミリーマート創業45周年記念🎉 サクサク食感と香ばしい風味を再現しました🍈 詳細はツリーへ↓ https://t.co/8GNWjOkOEU

    94124822341K viewsView on X
  • Aug 24, 20262.2x their median

    \かえってきたよ!/ きなこもち〈袋〉 ちょこもち〈袋〉 9/7~全国で同時発売! もちもち食感が癖になるもちシリーズ💛 お楽しみに~😚✨ https://t.co/u09r37yDJb

    844179111928K viewsView on X
  • Aug 28, 20262.1x their median

    \チロルたべんベぇ/ 焼きまんじゅう〈袋〉 群馬県民のソウルフードをチロルで再現🤎 北関東地区(群馬県・栃木県)の セブン‐イレブンで9/11(金)~順次発売📢 詳細はツリーでご紹介↓ https://t.co/YlgVnXU9ox

    72423254741K viewsView on X
  • Aug 18, 20261.7x their median

    \“あの名探偵”がかえってきた🕵/ ショートドラマ「名探偵チロル」の スピンオフ企画始動🔥 Instagram、TikTokにて動画を順次公開します 今回はチロルチョコ人狼開催🐺 リンクはツリーへ↓ https://t.co/g0xuuuACr2

    61013516745K viewsView on X
  • Sep 2, 20261.5x their median

    \“あの名探偵”がかえってきた🕵/ ショートドラマ「名探偵チロル」の スピンオフ企画🔥 今回は新作<和栗のモンブラン>をアレンジ🌰 Instagram、Tiktokで動画を公開中! リンクはツリーへ↓ https://t.co/BLqN2Xw72W

    57710643636K viewsView on X
  • Aug 21, 2026

    https://t.co/G6gatG5rro

    588524721K viewsView on X
  • Sep 1, 2026

    💫新商品💫 たくさんビスBOX 定番商品の「ビス」がなんと50個入り! シェアする?ひとりじめする?😋 9/15~全国のPPIHグループ店舗(ドン・キホーテおよびユニー系列、一部店舗除く)で発売🛍 https://t.co/t3LJd6rdnr

    394751615K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#チロルチョコ#チロルチョコハンター#チロルミク#プチロル

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 476 interactions against 309K followers, an engagement rate of 0.154%. Measured over 13 original posts, its engagement rate beats 69% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 21K times each, and 2.30% of those impressions turn into an interaction. That is about 6.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 13 posts sampled, 85% carry an image or video, 38% are part of a thread and 15% link out. The account's strongest tracked post pulled 5.7K interactions, about 12x its own typical post. Recurring topics include #チロルチョコ, #チロルチョコハンター, #チロルミク.

What is チロルチョコ's engagement rate on X?
チロルチョコ (@TIROL_jp) has an engagement rate of 0.154%, based on the median interactions across 13 original posts from the last 30 days against 308,606 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.154%, チロルチョコ sits above the 50th percentile of the 66,128 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TIROL_jp have real engagement?
Its engagement rate beats 69% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @TIROL_jp post?
Most posts go out around 03:00 UTC, and Monday is its busiest day, at roughly 1.57 posts per day across the measured window.

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