TIME engagement report
@TIME - 19M followers on X
Measured over 209 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 82 interactions against 19M followers, an engagement rate of 0%. Measured over 209 original posts, its engagement rate beats 11% of 3,716 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 52K times each, and 0.156% of those impressions turn into an interaction. That is about 0.283% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 209 posts sampled, 11% carry an image or video and 97% link out. The account's strongest tracked post pulled 55K interactions, about 669x its own typical post.
Measured over 209 original posts from a 30-day window, last computed on August 31, 2026.
Compared with accounts its own size
TIME's engagement rate beats 11% of the tracked X accounts closest to it in follower count (3,716 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 14% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, TIME sits below the 10th percentile of the 36,134 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.11% |
| 99th percentile | 161.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -4% | 49K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 42K |
| 05:00 UTC | -4% | 41K |
| 06:00 UTC | -4% | 47K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 68K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 77K |
| 12:00 UTC | -2% | 85K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 99K |
| 16:00 UTC | -3% | 96K |
| 17:00 UTC | -2% | 89K |
| 18:00 UTC | -2% | 83K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 73K |
| 21:00 UTC | -1% | 65K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 228K |
| Monday | 0% | 281K |
| Tuesday | -2% | 270K |
| Wednesday | -1% | 249K |
| Thursday | -2% | 242K |
| Friday | -3% | 250K |
| Saturday | +3% | 225K |
Best tweets
- Aug 26, 2026669x their median
TIME’s new cover: Dolly Parton, the beloved country-music superstar, died in Nashville at 80. Known for writing about the lives of working-class people in more than 3,000 recorded songs and later giving away nearly 300 million books to children around the world, Parton’s life was a true Cinderella story. https://t.co/9hT8kjv3S0
- Aug 25, 202632x their median
The Trump Administration has removed a painting by artist Kehinde Wiley, who notably painted former President Barack Obama’s official portrait, from one of its embassies over what officials called its “woke ideologies” https://t.co/9i8KUYre8h
- Aug 13, 202626x their median
TIME’s new cover: How Aryna Sabalenka became the most compelling player in tennis https://t.co/ChuRS0nIQS https://t.co/RxCikFo80X
- Aug 26, 202624x their median
TIME’s new cover: In 2026, OpenAI has seen key departures, rogue AI agents, major lawsuits, and has seen increased competition in the AI race. “We clearly had some missteps as a company,” OpenAI CEO Sam Altman tells TIME. Inside the company’s plan for a reboot: https://t.co/1TDJ1zaFCS
- Aug 25, 202621x their median
"It had a very small audience but that audience felt like the size of the entire universe to me." Michaela Coel, the creator and star of 'Chewing Gum', reflects on how the show was first received and what it meant to people. It's one of TIME's most underappreciated TV shows of the 21st century. See what else made the list here: https://t.co/ApmgNYpJvT
- Aug 13, 202614x their median
Press Secretary Karoline Leavitt will step down from her role at the White House at the end of the month to spend more time with her family, President Donald Trump announced on Wednesday—”a decision,” he said in a Truth Social post, “I totally understand and respect!” During her time behind the White House podium, Leavitt has gained a reputation for her sharp retorts to reporters, an echo of Trump’s contentious relationship with the press. Here are some of her most notable exchanges with reporters. Read about who might replace her as Press Secretary: https://t.co/LVqf41hj9Y
- Aug 20, 202614x their median
Introducing TIME’s 2026 Longevity Leaders: 12 trailblazers on a mission to help us live longer, healthier lives https://t.co/98Mrv59D86 https://t.co/m6W6Be8n3y
- Aug 17, 202612x their median
Kentucky Gov. Andy Beshear said that he has “heard absolutely nothing back from” Sen. Mitch McConnell https://t.co/QpN40aqJzN
- Aug 28, 20267.5x their median
If you spend your days hunched over your desk and phone, your shoulders are probably curling forward by now, and you may find yourself constantly trying to straighten your back to improve your posture. One habit you can try is hanging from a bar. Yes, like the monkey bars you grew up with, but right-side up. Physiotherapist Daniel Vadnal says that starting small—with 3 sets of 30 second intervals—can already give your shoulders and upper body some much-needed release. That doesn’t mean 30 seconds on a bar will permanently correct your posture or treat back or shoulder pain. But hanging moves your upper body into a position it might not visit very often, which may help explain why people often step down feeling looser, according to TIME reporter Angela Haupt. Read more: https://t.co/z8VtgBLkQB
- Aug 26, 20266.6x their median
Over 150 people have been killed and hundreds more are missing after devastating flash floods swept through the Himalayan region along the Nepal-Tibet border, officials from both countries confirmed Wednesday. The majority of the flooding has occurred along the Trishuli and Bhotekoshi rivers in the north of the country. Nepal’s Tourism Board said that 403 people were missing as a result of the flooding, including 341 foreign nationals and 62 Nepali citizens. Read more here: https://t.co/vGodoXGAmP
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 82 interactions against 19M followers, an engagement rate of 0%. Measured over 209 original posts, its engagement rate beats 11% of 3,716 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 52K times each, and 0.156% of those impressions turn into an interaction. That is about 0.283% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 209 posts sampled, 11% carry an image or video and 97% link out. The account's strongest tracked post pulled 55K interactions, about 669x its own typical post.
- What is TIME's engagement rate on X?
- TIME (@TIME) has an engagement rate of 0%, based on the median interactions across 209 original posts from the last 30 days against 18,530,528 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, TIME sits below the 10th percentile of the 36,134 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TIME have real engagement?
- Its engagement rate beats 11% of the tracked X accounts closest to it in follower count (3,716 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TIME post?
- Most posts go out around 19:00 UTC, and Thursday is its busiest day, at roughly 7.03 posts per day across the measured window.