Tidal engagement report
@TIDAL - 391K followers on X
Measured over 6 original posts from a 30-day window, last computed on September 29, 2026.
Engagement
Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 180 interactions against 391K followers, an engagement rate of 0.046%. Posts are seen about 7.3K times each, and 2.46% of those impressions turn into an interaction. That is about 1.88% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 3.1K interactions, about 17x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 6 original posts from a 30-day window, last computed on September 29, 2026. Recurring tag: #latinxheritagemonth.
Where this sits in the catalog
At 0.046%, Tidal sits above the 25th percentile of the 213,282 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.147%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.147% |
| 75th percentile | 0.698% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 184 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 4, 202617x their median
Just dropped: Beyoncé - MORNING DEW (DONK). Stream now on Tidal. https://t.co/Xr2pizyVKD
- Apr 6, 202630x their median
$25 in bitcoin for spending $1. Not a typo. Use @CashApp to pay with bitcoin at a Square seller and get $25 in bitcoin back. Here’s how it works: 1️⃣ Open the bitcoin map on Cash App to discover a Square business that accepts BTC 2️⃣ Spend $1+ of BTC (or Cash balance over Lightning) at a participating Square seller 3️⃣ Earn $25 in BTC* Learn more at https://t.co/ZFKarU7Vvj.
- Jun 29, 202614x their median
We're a music platform that puts artists and listeners first. To protect artists and keep listeners informed, here's how we're handling AI-generated music on Tidal beginning on July 15: - 100% AI-generated tracks will receive a badge that says “AI” and will not receive royalties. - Content designed to impersonate other artists gets removed. - Listeners will be able to filter all 100% AI-generated content out. - These standards also apply to Tidal Uploads. Read in full: https://t.co/eHpTS64RfU
- Aug 5, 202613x their median
Just dropped: @Beyonce - MORNING DEW (DONK) REMIX PACK 🎶 REMIX FEAT JAŸ-Z • DONK MIX • ACOUSTIC 4:44 https://t.co/8XGEgzkUgS https://t.co/2P2ccPzXHT
- Apr 6, 202625x their median
The bitcoin faucet is back (iykyk) 👀 To celebrate, we’re giving away $1M in bitcoin for Bitcoin Day. Yes, you read that correctly. To get your bitcoin bonus, follow these simple steps: 1️⃣ Download Cash App 2️⃣ Buy $10+ of BTC from 4/6 - 4/10 3️⃣ Earn $5 in BTC Get all the details at https://t.co/34SmBMhtTa.
- Jul 9, 20269.7x their median
Exclusive: GOAT recognizes GOAT. In celebration of JAŸ-Z's 30th anniversary and his landmark Yankee Stadium shows, NaS curated his favorite songs by the Brooklyn legend. Stream on Tidal now: https://t.co/jPUqef1a1Q 📷: Getty Images https://t.co/NYpJv62rof
- Jul 11, 20268.0x their median
JAŸ-Z 30: Night 1 Setlist https://t.co/28vGlUkjYs https://t.co/Tf9pPUzXxp
- Aug 31, 20266.7x their median
Tidal is the most artist-first option for Direct-to-Fan Sales 💯 Starting today, our share for Upload and merch sales will all go to the artist. - 0% goes to Tidal when artists sell music and merch - Upload is free to use and available now - Merch stores are in beta More here: https://t.co/2CQIgZIM4z #tidal #tidalupload
- Aug 25, 20266.7x their median
A legend and an icon. Rest in peace, Dolly Parton. https://t.co/4FhHBnuUJT https://t.co/BXrDDEqtEs
- Jun 29, 20266.4x their median
oh tidal don’t EAT like that!!! https://t.co/DAYEGW79kp
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 180 interactions against 391K followers, an engagement rate of 0.046%. Posts are seen about 7.3K times each, and 2.46% of those impressions turn into an interaction. That is about 1.88% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 3.1K interactions, about 17x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Tidal's engagement rate on X?
- Tidal (@TIDAL) has an engagement rate of 0.046%, based on the median interactions across 6 original posts from the last 30 days against 391,192 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.046%, Tidal sits above the 25th percentile of the 213,282 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TIDAL have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @TIDAL post?
- Most posts go out around 16:00 UTC, and Friday is its busiest day, at roughly 0.33 posts per day across the measured window.