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The Hindu Explains engagement report

@THexplains - 631K followers on X

Measured over 14 original posts from a 30-day window, last computed on October 6, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 631K followers
Per impression
0.1%
3.0K views on a typical post
Reach
0.47%
of its followers see a post
Typical post
3
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.57/day
active 33% of days
Peak time
02:00 UTC
Sunday

A typical post picks up 3 interactions against 631K followers, an engagement rate of 0.001%. Measured over 14 original posts, its engagement rate beats 7% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.0K times each, and 0.1% of those impressions turn into an interaction. That is about 0.474% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 02:00 UTC, and Sunday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video, 21% are part of a thread and 79% link out. The account's strongest tracked post pulled 876 interactions, about 292x its own typical post.

Measured over 14 original posts from a 30-day window, last computed on October 6, 2026. Recurring tag: #explained.

Compared with accounts its own size

The Hindu Explains's engagement rate beats 7% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 7% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, The Hindu Explains sits below the 10th percentile of the 205,475 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,475 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link79% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 79% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 206 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Apr 11, 2017292x their median

    Let @THexplains be your destination for a far richer news experience. https://t.co/Xp6orVPFby

    50224611810View on X
  • Aug 11, 202653x their median

    The work that won Deepak Dhar the Dirac Medal ✍️@1amnerd Read more by clicking the link in the comment https://t.co/OzT4DupIG2

    13620309.2K viewsView on X
  • Jul 31, 20264.0x their median

    How Meta’s AI glass puts civilian privacy at risk and what drives these smart glasses? ✍️ @khanhaider Read more by clicking the link in the comment. https://t.co/vZ1uBjN9tQ

    72301.8K viewsView on X
  • Aug 17, 20263.7x their median

    Explained | Why is Kaziranga’s Eco-Sensitive Zone in focus? ✍️@rahconteur Read more by clicking the link in the comment https://t.co/x9QKkfXkgH

    82102.4K viewsView on X
  • Aug 11, 20263.7x their median

    India’s LPG dependence on U.S. ✍️Santosh V. Perumal Read more by clicking the link in the comment https://t.co/KX0LQ0lQuC

    73104.1K viewsView on X
  • Jul 26, 20263.7x their median

    Explained | Protests over the Ken-Betwa project arise from displacement concerns, inadequate compensation, and environmental impacts on local communities and wildlife. ✍️@MehulMalpani https://t.co/VL1rticvbK

    83003.2K viewsView on X
  • Sep 8, 20263.3x their median

    Explained | What is the role of State government in appointment of High Court Chief Justice? ✍️Rizmi Lia M. Read more by clicking the link in the comment https://t.co/OmjKKJaLf3

    36102.3K viewsView on X
  • Jun 29, 20262.5x their median

    🔖 A senior MEA official says the Indian passport is not a citizenship document. So what is? Meanwhile, crores went missing at the Ram Mandir in Ayodhya. All this and more in this week's The Hindu Explains. Read here: https://t.co/bY7n5pGnNu

    73003.5K viewsView on X
  • Jun 23, 20262.5x their median

    🔖 What ammonia is and how poisoning occurs, what the U.S.-Iran memorandum of understanding means, why students are protesting Google's Project Nimbus, and more. This week's The Hindu Explains has it all. https://t.co/XIh9t8FQTZ https://t.co/SpGIU7EBuG

    64003.7K viewsView on X
  • Aug 27, 20262.7x their median

    Why does Chennai need another airport? What will Terminal 5 add to Chennai airport’s capacity? ✍️ @SunithaSekar https://t.co/4mvXMmGQRq

    07102.9K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#explained

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 3 interactions against 631K followers, an engagement rate of 0.001%. Measured over 14 original posts, its engagement rate beats 7% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.0K times each, and 0.1% of those impressions turn into an interaction. That is about 0.474% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 02:00 UTC, and Sunday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video, 21% are part of a thread and 79% link out. The account's strongest tracked post pulled 876 interactions, about 292x its own typical post.

What is The Hindu Explains's engagement rate on X?
The Hindu Explains (@THexplains) has an engagement rate of 0.001%, based on the median interactions across 14 original posts from the last 30 days against 631,489 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, The Hindu Explains sits below the 10th percentile of the 205,475 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @THexplains have real engagement?
Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @THexplains post?
Most posts go out around 02:00 UTC, and Sunday is its busiest day, at roughly 0.57 posts per day across the measured window.

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