The Hollywood Reporter engagement report
@THR - 4.0M followers on X
Measured over 380 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 50 interactions against 4.0M followers, an engagement rate of 0.001%. Measured over 380 original posts, its engagement rate beats 19% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 22K times each, and 0.223% of those impressions turn into an interaction. That is about 0.558% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 13 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. Of the 380 posts sampled, 19% carry an image or video and 92% link out. The account's strongest tracked post pulled 8.2K interactions, about 165x its own typical post. Recurring topics include #d23, #rip, #thrnews.
Measured over 380 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #d23, #rip, #thrnews.
Compared with accounts its own size
The Hollywood Reporter's engagement rate beats 19% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 21% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, The Hollywood Reporter sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 17, 2026165x their median
Hayden Panettiere, known for her roles in shows such as 'Heroes' and 'Nashville,' has died, according to an ABC News report. She was 36. “It is with profound sadness that we share the tragic passing of our beloved Hayden. She was an incredible light and a force of nature who brought immeasurable love and joy to all who knew her — and to the millions who watched her onscreen,” her rep told ABC News in a statement. https://t.co/vXfeL6NA2f
- Aug 15, 2026113x their median
“K-pop sounds more and more like American pop.” #Seventeen's #Vernon shares his thoughts on how #Kpop has evolved since his debut on The Playlist. https://t.co/lYPOOE4LHZ https://t.co/tub2CZy6Wo
- Aug 26, 202647x their median
Taylor Swift Remembers Dolly Parton's "True Grace and Grit": "Her Legacy Will Be Everlasting" https://t.co/qHECqmHAPi
- Aug 15, 202643x their median
Vernon of #Seventeen opens up about some of his favorite songs, including music from stars like Jack Ü, LMFAO and more. Plus, he talks about how the K-pop sound has changed since he debuted with his group and working with The 8 on their new album #V8. https://t.co/9OLr9NbvAj
- Aug 24, 202640x their median
Mike Schur on the effect the Paramount-Warner Bros. merger will have on consumers: “If Paramount and Warner Bros. merge, the combined company would become the largest buyer of original film and television programming in the United States. Those two companies currently operate as distinct buyers competing directly for shows and movies, each with its own brand and imprimatur. An unlikely success like ‘Hacks’, which I executive produced, was made possible because of this creative diversity. The creators pitched that show all over town, but the only offer came from a single executive at HBO Max who had the vision, the institutional latitude, and the creative conviction to champion an unconventional project. If she’d been replaced by a Paramount executive, who was after a different sort of show, ‘Hacks’ might never have seen the light of day." Read Schur's guest column for THR: https://t.co/0uyyTJtV4y
- Aug 18, 202634x their median
'Scream 4' casting director Nancy Naylor recalls what made Hayden Panettiere stand out in the audition process: “It was her fierce warrior nature for the role. The character has this incredible scene where she’s on a phone call with Ghostface, and she has to save her friend and [rattle] off a giant list of genre films in a desperate hour. I knew that she would have the passion and the energy to make that scene so believable, so heartbreaking, so intense — and she absolutely delivered all of those qualities.” https://t.co/f5bCGWA5vK
- Aug 16, 202626x their median
#Wicked stars Ariana Grande and Cynthia Erivo reunite on stage at Grande’s #EternalSunshineTour in London, singing For Good 🩷💚 https://t.co/aJmbed2eph
- Aug 16, 202620x their median
#DrewStarkey jokes with photographers at the #OBX Pogues for Life: A Fan Farewell Event in Los Angeles https://t.co/XnmiQyUVrd
- Aug 26, 202616x their median
Taylor Swift is honoring the late country music icon Dolly Parton. https://t.co/VGMn5gFfDa https://t.co/355VfbV7SW
- Aug 23, 202615x their median
Meghan Markle has been dropped from consideration to join Guy Ritchie’s ‘The Gentlemen,’ according to former editor-in-chief of Vanity Fair and The New Yorker, Tina Brown, who reported that the decision came after intense backlash in the U.K. The report comes a day after THR learned that the Duchess of Sussex was in advanced discussions to join season three of ‘The Gentlemen,’ which films in the U.K. https://t.co/Ylc6sqLub7
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 50 interactions against 4.0M followers, an engagement rate of 0.001%. Measured over 380 original posts, its engagement rate beats 19% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 22K times each, and 0.223% of those impressions turn into an interaction. That is about 0.558% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 13 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. Of the 380 posts sampled, 19% carry an image or video and 92% link out. The account's strongest tracked post pulled 8.2K interactions, about 165x its own typical post. Recurring topics include #d23, #rip, #thrnews.
- What is The Hollywood Reporter's engagement rate on X?
- The Hollywood Reporter (@THR) has an engagement rate of 0.001%, based on the median interactions across 380 original posts from the last 30 days against 4,018,394 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, The Hollywood Reporter sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @THR have real engagement?
- Its engagement rate beats 19% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @THR post?
- Most posts go out around 20:00 UTC, and Tuesday is its busiest day, at roughly 13 posts per day across the measured window.