Ulf Kristersson engagement report
@SwedishPM - 281K followers on X
Measured over 11 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 4.2K interactions against 281K followers, an engagement rate of 1.48%. Measured over 11 original posts, its engagement rate beats 95% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 75K times each, and 5.58% of those impressions turn into an interaction. That is about 26.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 11 posts sampled, 64% carry an image or video and 9% link out. The account's strongest tracked post pulled 15K interactions, about 3.6x its own typical post.
Measured over 11 original posts from a 30-day window, last computed on October 25, 2026.
Compared with accounts its own size
Ulf Kristersson's engagement rate beats 95% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 89% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 1.48%, Ulf Kristersson sits above the 75th percentile of the 204,491 accounts in this comparison. That places it in the top 25% band, which runs 0.677% to 2.55%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 64% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 9% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 64% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 9% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 548 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 31, 20263.6x their median
Det är viktigt att Spanien agerar skyndsamt för att återfå kontroll över situationen och uppfylla sina åtaganden inom Schengensamarbetet. Om utvecklingen skulle riskera att påverka Sveriges säkerhet eller migrationssituation är regeringen beredd att vidta de åtgärder som krävs för att värna ordning och kontroll. Den socialdemokratiska regeringen i Spanien får nu inte göra samma misstag som Socialdemokraterna i Sverige 2015 - där ett nej inte är ett nej. Sedan vi fick uppgifter om detta har migrationsminister Johan Forssell varit i kontakt med sina nordiska motsvarigheter och utesluter inte att vidta de åtgärder som krävs för att 2015 inte ska hända igen.
- Oct 10, 20263.2x their median
Sveriges ståndpunkt är densamma som den har varit sedan den 24 februari 2022: Vi står vid Ukrainas sida så länge det krävs. Nu måste trycket på Ryssland öka och stödet till Ukraina stärkas ytterligare. Vi beklagar USA:s överenskommelse med Ryssland om leveranser av diesel, eftersom energiintäkterna är centrala för den ryska krigskassan. I en välkommen kontrast till detta kommer EU på måndag att anta sitt hittills mest omfattande sanktionspaket, med 1 600 sanktionslistningar mot det ryska militärindustriella komplexet. Fler länder måste också göra mer för att motverka den ryska skuggflottan och på sikt använda de frysta ryska tillgångarna till förmån för Ukraina. I allt detta behövs nära samordning inom EU och med USA, Storbritannien och andra internationella partner. Det breda politiska stödet och det starka folkliga engagemanget för Ukraina i Sverige är en styrka och en tillgång i dessa turbulenta tider. Sverige står vid Ukrainas sida, och Ukrainas frihet och suveränitet förblir vår främsta utrikespolitiska prioritering.
- Oct 10, 20262.8x their median
Sweden's position is the same as it has been since February 24 2022: we will stand with Ukraine for as long as it takes. Now more pressure needs to be put on Russia and more support needs to be provided for Ukraine. We regret the US agreement with Russia to supply diesel, as energy revenues are a vital source of funding Russia’s war of aggression. On Monday, the EU will adopt the largest sanctions package to date, listing 1,600 entities in the Russian military industrial complex. This is - in contrast - a welcome step. More countries also need to do more against the shadow fleet and eventually make use of the frozen Russian assets to the benefit of Ukraine. In all of this, we need to stay closely coordinated in the EU and with the US, UK and other international partners. The broad political and popular support in Sweden for Ukraine is a strength and an asset in these turbulent times. Sweden stands with Ukraine, and Ukraine’s freedom and sovereignty remains our foremost foreign policy priority.
- Jul 24, 20262.0x their median
Sverige bistår nu Frankrike i kampen mot de omfattande skogsbränderna. När människor, natur och samhällen hotas ska europeiska länder kunna stötta varandra. Genom EU:s civilskyddsmekanism skickar Sverige brandflyg för att bidra till insatsen. Insatsen visar styrkan i Sveriges civila beredskap. Att vi snabbt kan mobilisera resurser och hjälpa ett annat land är ett tydligt bevis på den förmåga vi bygger – för Sveriges säkerhet och för ett starkare Europa. Ett varmt tack till de svenska besättningarna och all övrig personal som gör insatsen möjlig.
- Jul 7, 20262.0x their median
Great news! I am proud that NATO has chosen the Swedish platform GlobalEye as the Alliance’s new platform for airborne early warning and control. GlobalEye will contribute greatly to core needs for our collective defense. Great for NATO and great day for Swedish jobs 🤝 https://t.co/jU6XtQiuNn
- Oct 16, 20261.9x their median
Met President Zelenskyy today. Sweden’s message to all our friends around the world is to put more pressure on Russia, and more support for Ukraine. Not the other way around. https://t.co/7FDjQ3uVUo
- Jul 5, 20261.7x their median
I spoke with the @SwedishPM. I am grateful to Ulf for his support and for his clear position on Russia’s war against Ukraine, against our people. The key issue is, naturally, air defense. We now see that the Russians are putting their eggs in the basket of ballistic missile strikes, combined attacks, and jet-powered “shaheds.” Protection against this is the key to depriving Russia of the ability to drag out the war. Of course, Ulf and I discussed steps that can be taken to enhance our defense capabilities. We are working actively to ensure, on time, all the infrastructure, training and operational deployment of the Swedish Gripen fighter jets. This is a historic strengthening of our combat aviation and major economic cooperation between Ukraine and Sweden in the security sphere. It must be absolutely effective. We are also working within the Ukraine-Sweden Drone Deal format. We agreed on our next contacts. Thank you!
- Jun 10, 20263.3x their median
Congratulations on the distinction of the longest uninterrupted service as democratically elected PM of India @narendramodi. Over the past 12 years, Sweden-India relations have made great strides, and evolved into a partnership centred on innovation and sustainability. This May, we took our bilateral relations to the next level by launching the India-Sweden Strategic Partnership in Gothenburg – a true milestone in the history of our two countries. Sweden looks forward to working with you and your government towards shaping a resilient, sustainable, innovative, safe and prosperous future together.
- Jun 6, 20263.9x their median
Glad nationaldag! Idag firar vi det Sverige vi älskar. Jag önskar er alla en riktigt fin dag! 🇸🇪 https://t.co/hpMKJSIYJm
- Oct 7, 2026
Det har idag gått tre år sedan Hamas fasansfulla terrorattack den 7 oktober 2023. Det var en attack mot helt civila israeler – familjer, kvinnor, barn och dansande ungdomar. Idag hedrar vi minnet av dem som dödades. Sedan dess tvingas också judar leva med växande antisemitism. Judar i Sverige vittnar om att de känner sig otrygga i sitt eget land. Det är rent av förfärligt. I Sverige finns ingen plats för antisemitism. Vi accepterar inga ursäkter och ingen relativism. Man ska med stolthet kunna bära Davidsstjärnan, besöka synagogan och lämna barnen på judiska skolor. Vi står bakom Sveriges judar och där kommer vi stå kvar.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 4.2K interactions against 281K followers, an engagement rate of 1.48%. Measured over 11 original posts, its engagement rate beats 95% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 75K times each, and 5.58% of those impressions turn into an interaction. That is about 26.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 11 posts sampled, 64% carry an image or video and 9% link out. The account's strongest tracked post pulled 15K interactions, about 3.6x its own typical post.
- What is Ulf Kristersson's engagement rate on X?
- Ulf Kristersson (@SwedishPM) has an engagement rate of 1.48%, based on the median interactions across 11 original posts from the last 30 days against 280,778 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 1.48%, Ulf Kristersson sits above the 75th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SwedishPM have real engagement?
- Its engagement rate beats 95% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SwedishPM post?
- Most posts go out around 12:00 UTC, and Wednesday is its busiest day, at roughly 0.43 posts per day across the measured window.