Swachh Bharat Urban engagement report
@SwachhBharatGov - 281K followers on X
Measured over 47 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 8 interactions against 281K followers, an engagement rate of 0.003%. Measured over 47 original posts, its engagement rate beats 12% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 649 times each, and 1.23% of those impressions turn into an interaction. That is about 0.231% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 05:00 UTC, and Thursday is the busiest day of the week. Of the 47 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 706 interactions, about 88x its own typical post. Recurring topics include #swachhatahiseva2026, #garbagefreecities, #shs2026.
Measured over 47 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #swachhatahiseva2026, #garbagefreecities, #shs2026.
Compared with accounts its own size
Swachh Bharat Urban's engagement rate beats 12% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 49% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, Swachh Bharat Urban sits below the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 05:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 555 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 4, 202688x their median
सिर्फ 1.5 साल में ही दिल्ली के कूड़े के पहाड़ घटने लगे हैं। ओखला, भलस्वा और गाजीपुर में अब तक 217.17 लाख मीट्रिक टन कूड़े का निस्तारण कर 100 एकड़ जमीन मुक्त कराई जा चुकी है। दिल्ली की वर्षों पुरानी इस समस्या का समाधान आदरणीय प्रधानमंत्री श्री @narendramodi जी के नेतृत्व में हमारी सरकार पूरी प्रतिबद्धता और तेज गति से कर रही है। #ViksitDelhi
- Sep 19, 202631x their median
🌊 Happy #InternationalCoastalCleanupDay! 🌊 Our Responsibility. Our Coast. Our Future. Let’s keep our coasts clean, protect marine life, and reduce plastic pollution. Every small action makes a difference. 💙🌱 #SwachhSagarSurakshitSagar #PuriBeach #Odisha https://t.co/3HWftmSihD
- Oct 22, 202611x their median
Korba Walks Together for Swachhata! 🧹 Korba’s Team Swachh organised a massive Swachh Walkathon from Dudhidangar to Ram Kachhari (Putka Hill), with Shri Shobhinav Satya, lead actor of Hanuman Ansh, joining citizens to champion cleanliness and encourage greater Jan Bhagidari for Swachhata. The initiative also honoured Swachhata Didis for their dedicated efforts in door-to-door waste collection, plastic waste management, composting and creative waste reuse. Through such impactful ground-level initiatives, Team Swachh Chhattisgarh is strengthening the spirit of collective action and advancing the vision of #GarbageFreeCities under #SwachhataHiSeva2026! 💚 #SwachhataHiSeva2026 #SHS2026 #SwachhBharat #GarbageFreeCities @MoHUA_India @officeofmlk @mlkhattar @tokhansahu_bjp @PIB_India @PIB_MoHUA @UrbanCGOfficial
- Oct 17, 20269.6x their median
Dignity & Safety for Bilaspur’s SafaiMitras!💙 As part of #SwachhataHiSeva2026, Bilaspur Municipal Corporation organised a Safai Mitra Suraksha Evam Samman Shivir at Lakhiram Auditorium, honouring 500+ sanitation workers for their invaluable contribution to urban cleanliness and public health. The Health & Safety Camp featured the distribution of safety kits and awareness sessions on occupational health, social security and government welfare schemes. It also facilitated access to essential government benefits and services for Safai Mitras and their families. The initiative reaffirmed Bilaspur’s commitment to the well-being, dignity and social inclusion of its Swachhata heroes, who work tirelessly to build cleaner cities. ♻️👏 #SwachhataHiSeva2026 #SHS2026 #SwachhBharat #GarbageFreeCities @MoHUA_India @officeofmlk @mlkhattar @tokhansahu_bjp @PIB_India @PIB_MoHUA @UrbanCGOfficial
- Sep 5, 20266.1x their median
🌿 கோயம்புத்தூர் மாநகராட்சியில் தூய்மையான நகரை உருவாக்கும் நோக்கில், வீடுகளிலேயே குப்பைகளை 4 வகையாக தரம் பிரித்து வழங்குவோம்! ♻️ 🗑️ குப்பையை சரியான முறையில் தரம் பிரித்து வழங்குவது நமது பொறுப்பு. தூய்மையான கோயம்புத்தூரை இணைந்து உருவாக்குவோம்! #CoimbatoreCorporation #CCMC #Coimbatore #4WayWasteSegregation #4BinSystem #WasteSegregation #SourceSegregation #SolidWasteManagement #SwachhBharat #SwachhCoimbatore #CleanCity @CMOTamilnadu @MawsTamilNadu @TNDIPRNEWS @SwachhBharatGov @MoHUA_India @CollectorCbe @prokovai_
- Oct 18, 20265.9x their median
Brahmapur Municipal Corporation continues road sweeping and cleanliness activities at Durga Puja pandals across Brahmapur to ensure clean, hygienic and well-maintained surroundings during the festive season. #SwachhaBrahmapur #Sanitation #CleanBrahmapur #SwachhataHiSeva https://t.co/cHyte9vapC
- Sep 19, 20264.9x their median
स्वच्छता, श्रमदान और जनभागीदारी - स्वच्छ एवं हरित दिल्ली की ओर एक सार्थक कदम। शकूरपुर में ‘स्वच्छता ही सेवा’ अभियान के तहत श्रमदान, स्वच्छता अभियान और पौधारोपण के माध्यम से स्वच्छता के प्रति जनभागीदारी का संदेश दिया गया। जनभागीदारी से ही बनेगी स्वच्छ, सुंदर और हरित दिल्ली। @gupta_rekha @CMODelhi @praveshwahi #MCD #MCDCares #Delhi #SwachhtaHiSeva #SwachhDelhi #GreenDelhi #JanBhagidari
- Sep 19, 20264.5x their median
Under the Swachhata Hi Seva campaign, with the theme Swachh Paathshala: Yuva for Swachhata, @jutecorporation organized activities involving school students.The initiative encouraged active participation of young learners, thereby instilling the values of cleanliness and responsibility in their minds and planting the seeds of Swachhata in the younger generation. @girirajsinghbjp @PmargheritaBJP @TexMinIndia @cmdjcil
- Sep 5, 20264.5x their median
Clearing the way for a cleaner Delhi under #DelhiKoKudeSeAzadi MCD’s South East Zone removed around 27 Metric Tonnes (MT) of unclaimed and unauthorized malba from Okhla Phase-I, clearing the area and improving the upkeep of the public space. Steady on-ground action for a cleaner, safer, and better-kept Delhi. @gupta_rekha @CMODelhi @praveshwahi #MCD #MCDCares #SouthEastZone #MalbaRemoval
- Oct 19, 20264.0x their median
♻️ Waste Is Truly Wealth! 🌿 Students of Bal Bharti Vidya Mandir demonstrated how waste can be transformed into wealth through their innovative initiative. This activity was featured in the MoHUA Daily Bulletin dated 17 October 2026. https://t.co/78pFvSSSEe
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 8 interactions against 281K followers, an engagement rate of 0.003%. Measured over 47 original posts, its engagement rate beats 12% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 649 times each, and 1.23% of those impressions turn into an interaction. That is about 0.231% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 05:00 UTC, and Thursday is the busiest day of the week. Of the 47 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 706 interactions, about 88x its own typical post. Recurring topics include #swachhatahiseva2026, #garbagefreecities, #shs2026.
- What is Swachh Bharat Urban's engagement rate on X?
- Swachh Bharat Urban (@SwachhBharatGov) has an engagement rate of 0.003%, based on the median interactions across 47 original posts from the last 30 days against 281,268 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Swachh Bharat Urban sits below the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SwachhBharatGov have real engagement?
- Its engagement rate beats 12% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SwachhBharatGov post?
- Most posts go out around 05:00 UTC, and Thursday is its busiest day, at roughly 2.73 posts per day across the measured window.