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SK engagement report

@SubjectKpop - 346K followers on X

Measured over 27 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Top quarter for its size
Per follower
0.317%
of 346K followers
Per impression
6.81%
16K views on a typical post
Reach
4.66%
of its followers see a post
Typical post
1.1K
interactions (median)
Saved
0.292%
47 bookmarks on a typical post
Posting rate
3.23/day
active 30% of days
Peak time
02:00 UTC
Monday

A typical post picks up 1.1K interactions against 346K followers, an engagement rate of 0.317%. Measured over 27 original posts, its engagement rate beats 87% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 16K times each, and 6.81% of those impressions turn into an interaction. That is about 4.66% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 02:00 UTC, and Monday is the busiest day of the week. Of the 27 posts sampled, 100% carry an image or video, 19% are part of a thread and 70% link out. The account's strongest tracked post pulled 38K interactions, about 35x its own typical post. Recurring topics include #twice, #ํŠธ์™€์ด์Šค, #๋‚˜์—ฐ.

Measured over 27 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #twice, #ํŠธ์™€์ด์Šค, #๋‚˜์—ฐ.

Compared with accounts its own size

SK's engagement rate beats 87% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 94% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.317%, SK sits above the 50th percentile of the 204,956 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,956 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link70% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 70% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 80 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Dec 14, 201835x their median

    TWICE is the only group to get three consecutive Song of the Year since the start of MAMA event in 2006 Cheer Up - Song of the Year 2016 SIGNAL - Song of the Year 2017 What is Love? - Song of the Year 2018 Truly congratulation @JYPETWICE #TWICE #ํŠธ์™€์ด์Šค https://t.co/92lkDW78ux

    30K7.8K211373View on X
  • Sep 10, 20266.3x their median

    Nayeon at BYREDO event today https://t.co/Pkq2dPekqz https://t.co/8xlym4CFVo https://t.co/PW0wLUx87o https://t.co/qFGowN6S8r

    6.1K81911856K viewsView on X
  • Sep 11, 20264.3x their median

    Dahyun at "10MONTH" popup store event https://t.co/Mf5qee2rqz https://t.co/9B73qfNtBu

    3.7K959388124K viewsView on X
  • Sep 1, 20263.2x their median

    MISAMO x RIM BY JINS https://t.co/TduQDpCzOd https://t.co/E7rYHyQs7Y

    2.9K62511026K viewsView on X
  • Sep 1, 20262.9x their median

    Nayeon will hold a birthday fanmeet "Bunny's Farm", with 250 ONCE at Snowflake Square Hall 20th Sep, 5pm KST https://t.co/o6h0SCsmlJ

    2.7K511136253K viewsView on X
  • Oct 5, 20262.9x their median

    Tzuyu's banner at Atlassian Williams team fan zone https://t.co/wenSPkVRVm

    2.7K4720526K viewsView on X
  • Aug 28, 20262.8x their median

    Momo's Instagram update https://t.co/RWa8P3xi2v https://t.co/05T6SMuOEE

    2.7K36221936K viewsView on X
  • Sep 11, 20262.5x their median

    Dahyun attended "10MONTH" popup store event today https://t.co/fA5gJhgwiX

    2.2K51602423K viewsView on X
  • Oct 4, 20262.3x their median

    Nayeon's Instagram story update https://t.co/TcCzj4HOqU

    2.3K2910424K viewsView on X
  • Aug 31, 20262.2x their median

    Jihyo's new ads for VENUS "WILET" https://t.co/UunlihLfqS

    2.1K3181429K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#twice#ํŠธ์™€์ด์Šค#๋‚˜์—ฐ#nayeon#jihyo

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.1K interactions against 346K followers, an engagement rate of 0.317%. Measured over 27 original posts, its engagement rate beats 87% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 16K times each, and 6.81% of those impressions turn into an interaction. That is about 4.66% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 02:00 UTC, and Monday is the busiest day of the week. Of the 27 posts sampled, 100% carry an image or video, 19% are part of a thread and 70% link out. The account's strongest tracked post pulled 38K interactions, about 35x its own typical post. Recurring topics include #twice, #ํŠธ์™€์ด์Šค, #๋‚˜์—ฐ.

What is SK's engagement rate on X?
SK (@SubjectKpop) has an engagement rate of 0.317%, based on the median interactions across 27 original posts from the last 30 days against 345,575 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.317%, SK sits above the 50th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SubjectKpop have real engagement?
Its engagement rate beats 87% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @SubjectKpop post?
Most posts go out around 02:00 UTC, and Monday is its busiest day, at roughly 3.23 posts per day across the measured window.

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