Steve Kornacki engagement report
@SteveKornacki - 629K followers on X
Measured over 14 original posts from a 30-day window, last computed on October 6, 2026.
Engagement
A typical post picks up 204 interactions against 629K followers, an engagement rate of 0.032%. Measured over 14 original posts, its engagement rate beats 52% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 49K times each, and 0.42% of those impressions turn into an interaction. That is about 7.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 14 posts sampled, 71% carry an image or video, 14% are part of a thread and 14% link out. The account's strongest tracked post pulled 7.4K interactions, about 36x its own typical post.
Measured over 14 original posts from a 30-day window, last computed on October 6, 2026. Recurring tag: #nhpolitics.
Compared with accounts its own size
Steve Kornacki's engagement rate beats 52% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 27% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.032%, Steve Kornacki sits above the 25th percentile of the 205,374 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 71% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 14% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 71% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 14% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 300 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 12, 202636x their median
Thank you *so* much to everyone who joined in for our livestream last night. I couldn’t believe how many of you were right there with me as Milwaukee kept us waiting (and waiting) into the wee hours. I hope you got at least a little sleep!
- Aug 12, 202636x their median
Last night, we recorded our largest ever live audience for our coverage of SC and WI. Just on the two main platforms we streamed on we had 1.4 million views during the livestream, with nearly twice as many catching up after or watching shorter videos from it. We started these with TN-7 last December and a bet that there’s an underserved audience out there that wants to see and understand every twist and turn as the results take shape on election nights. You have proven us more right than we ever could have imagined. These are astonishing numbers. I know I do a lot of promoting it on here and it probably gets annoying for those who follow me. But we’ve had to get the word out somehow; I hope you understand. To those who’ve been watching, thank you for helping us build a brand new election night experience. To those who’ve haven’t (or who don’t know anything about it - spreading the word is still a challenge), you’ve been missing out on a lot of fun - I hope you’ll give us a try. See you next Tuesday.
- Aug 7, 202631x their median
Holy cow, 3.5 million views across platforms for our Michigan livestream the other night! We started doing these last December with a thought that there might be some interest, but we never expected this. Thank you all who’ve taken part! https://t.co/WBAstntdSh
- Sep 15, 202618x their median
Trump's '24 landslide in Texas was powered by massive gains with Hispanic voters and the halting of a longer term GOP slide w/ college-educated voters. Polling currently has Talarico rolling back all of Trump's Hispanic gains and opening up a wider-than-ever Dem college+ edge: https://t.co/QgQp6cPiVP
- Sep 10, 202617x their median
Last December, there was a special election in TN-7 and we tried an experiment: What would happen if I stood at the Big Board and narrated the results as they came in? Just the numbers, one county at a time, without punditry, until we got a result. Would anyone watch? About 750,000 did that night. The response was staggering. So we decided to do it for the entire 2026 primary season - which concluded last night with the RI Gov. primary. 21 livestreams, ranging from last night's 22-minute sprint to the 7+-hour SC/WI marathon of August 11, and more than 40 million views across all of them. We are trying to reimagine what the election night experience can be. To those who've been watching, your response has served as powerful proof of concept. If you've helped us spread the word (a livestream can be tough to find!), I can't thank you enough. Nor can I adequately express my appreciation for all the folks here at NBC who have made this happen these last 9 months. Please know that this is just the start. And please let us know what you think -- what worked, what didn't, what could we do to make these better? And now it's on the general election.* (*Sorry, Delaware! If there were a little more drama, believe me we'd do it!)
- Jun 14, 20269.9x their median
NBC News poll: How proud are you to be an American? Overall Extremely/very 56% Not very/none 21% Extremely/very by party: GOP 90% Dem 29% By age: 65+ 75% 18-34 36%
- Aug 17, 202612x their median
Tuesday night we'll have a brand new just-the-results livestream for the FL primary. We'll go live at 6:45 EST, with most polls closing at 7 and a flood of results expected quickly. We depend on word of mouth for these: Please help spread the word! https://t.co/gg4XcqVLx2
- Sep 1, 20269.4x their median
The only way to get ready for a night of MA results coverage https://t.co/XAyDfNt5sw
- Aug 6, 20265.9x their median
Nobody does it better than @SteveKornacki. Watch how NBC’s Michigan Senate race call on @AbdulElSayed’s victory came about in real time. https://t.co/dvFXNwIFMX
- Dec 5, 20225.6x their median
We released all six episodes of my podcast, The Revolution, a few weeks ago. Then we heard from our main character, and he wanted to talk. And so here is the Episode 7 we hadn’t originally planned on: Newt Gingrich https://t.co/zw0xks1MoM
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 204 interactions against 629K followers, an engagement rate of 0.032%. Measured over 14 original posts, its engagement rate beats 52% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 49K times each, and 0.42% of those impressions turn into an interaction. That is about 7.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 14 posts sampled, 71% carry an image or video, 14% are part of a thread and 14% link out. The account's strongest tracked post pulled 7.4K interactions, about 36x its own typical post.
- What is Steve Kornacki's engagement rate on X?
- Steve Kornacki (@SteveKornacki) has an engagement rate of 0.032%, based on the median interactions across 14 original posts from the last 30 days against 629,240 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.032%, Steve Kornacki sits above the 25th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SteveKornacki have real engagement?
- Its engagement rate beats 52% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SteveKornacki post?
- Most posts go out around 15:00 UTC, and Wednesday is its busiest day, at roughly 1.23 posts per day across the measured window.