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Steve Kornacki engagement report

@SteveKornacki - 629K followers on X

Measured over 14 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Middle of its size range
Per follower
0.06%
of 629K followers
Per impression
0.281%
134K views on a typical post
Reach
21.3%
of its followers see a post
Typical post
377
interactions (median)
Saved
0.021%
28 bookmarks on a typical post
Posting rate
1.07/day
active 57% of days
Peak time
15:00 UTC
Monday

A typical post picks up 377 interactions against 629K followers, an engagement rate of 0.06%. Measured over 14 original posts, its engagement rate beats 61% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 134K times each, and 0.281% of those impressions turn into an interaction. That is about 21.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 7% carry an image or video, 14% are part of a thread and 64% link out. The account's strongest tracked post pulled 7.4K interactions, about 20x its own typical post.

Measured over 14 original posts from a 30-day window, last computed on August 26, 2026.

Compared with accounts its own size

Steve Kornacki's engagement rate beats 61% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 22% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.06%, Steve Kornacki sits above the 25th percentile of the 36,960 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,960 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,518 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%73K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%102K
16:00 UTC-3%99K
17:00 UTC-2%92K
18:00 UTC-1%85K
19:00 UTC-2%80K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-2%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%233K
Monday0%292K
Tuesday-3%284K
Wednesday-1%253K
Thursday-2%246K
Friday-3%255K
Saturday+3%229K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 12, 202620x their median

    Thank you *so* much to everyone who joined in for our livestream last night. I couldn’t believe how many of you were right there with me as Milwaukee kept us waiting (and waiting) into the wee hours. I hope you got at least a little sleep!

    7.0K14319221221K viewsView on X
  • Aug 12, 202619x their median

    Last night, we recorded our largest ever live audience for our coverage of SC and WI. Just on the two main platforms we streamed on we had 1.4 million views during the livestream, with nearly twice as many catching up after or watching shorter videos from it. We started these with TN-7 last December and a bet that there’s an underserved audience out there that wants to see and understand every twist and turn as the results take shape on election nights. You have proven us more right than we ever could have imagined. These are astonishing numbers. I know I do a lot of promoting it on here and it probably gets annoying for those who follow me. But we’ve had to get the word out somehow; I hope you understand. To those who’ve been watching, thank you for helping us build a brand new election night experience. To those who’ve haven’t (or who don’t know anything about it - spreading the word is still a challenge), you’ve been missing out on a lot of fun - I hope you’ll give us a try. See you next Tuesday.

    6.8K30218639236K viewsView on X
  • Aug 7, 202617x their median

    Holy cow, 3.5 million views across platforms for our Michigan livestream the other night! We started doing these last December with a thought that there might be some interest, but we never expected this. Thank you all who’ve taken part! https://t.co/WBAstntdSh

    6.0K25513314154K viewsView on X
  • Jun 14, 20269.1x their median

    NBC News poll: How proud are you to be an American? Overall Extremely/very 56% Not very/none 21% Extremely/very by party: GOP 90% Dem 29% By age: 65+ 75% 18-34 36%

    2.4K4424511911.1M viewsView on X
  • Aug 17, 20266.7x their median

    Tuesday night we'll have a brand new just-the-results livestream for the FL primary. We'll go live at 6:45 EST, with most polls closing at 7 and a flood of results expected quickly. We depend on word of mouth for these: Please help spread the word! https://t.co/gg4XcqVLx2

    2.3K1904113336K viewsView on X
  • Aug 6, 20263.2x their median

    Nobody does it better than @SteveKornacki. Watch how NBC’s Michigan Senate race call on @AbdulElSayed’s victory came about in real time. https://t.co/dvFXNwIFMX

    1.1K7083213K viewsView on X
  • Dec 5, 20222.9x their median

    We released all six episodes of my podcast, The Revolution, a few weeks ago. Then we heard from our main character, and he wanted to talk. And so here is the Episode 7 we hadn’t originally planned on: Newt Gingrich https://t.co/zw0xks1MoM

    67822617623View on X
  • Aug 10, 20261.6x their median

    We'll have a new just-the-results livestream tomorrow night starting at 7pm EST. The main action will be in the SC GOP Senate & WI Dem Gov primaries, but we'll be keeping an eye on races in (very slow-counting) MN and CT too. Hope you'll join!

    55238153107K viewsView on X
  • Aug 12, 2026

    Many thanks to the Saratoga Racing and Gaming Conference for inviting me to take part this morning. A terrific event - enjoyed getting to meet folks and be a part of it. https://t.co/ryk3eclTNf

    3661623433K viewsView on X
  • Aug 3, 2026

    Our just-the-results livestream goes up at 7:45 EST tomorrow night, just before polls close in Michigan. Join in and watch the map come to life. Coverage of MO, KS and WA too. What a night! Here’s the link - can you help us spread the word? https://t.co/WFgqDyHf7Q

    2864685228K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 377 interactions against 629K followers, an engagement rate of 0.06%. Measured over 14 original posts, its engagement rate beats 61% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 134K times each, and 0.281% of those impressions turn into an interaction. That is about 21.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 7% carry an image or video, 14% are part of a thread and 64% link out. The account's strongest tracked post pulled 7.4K interactions, about 20x its own typical post.

What is Steve Kornacki's engagement rate on X?
Steve Kornacki (@SteveKornacki) has an engagement rate of 0.06%, based on the median interactions across 14 original posts from the last 30 days against 628,899 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.06%, Steve Kornacki sits above the 25th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SteveKornacki have real engagement?
Its engagement rate beats 61% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @SteveKornacki post?
Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 1.07 posts per day across the measured window.

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