STEPN engagement report
@Stepnofficial - 546K followers on X
Measured over 30 original posts from a 30-day window, last computed on October 13, 2026.
Engagement
A typical post picks up 84 interactions against 546K followers, an engagement rate of 0.015%. Measured over 30 original posts, its engagement rate beats 40% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 19K times each, and 0.449% of those impressions turn into an interaction. That is about 3.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 30 posts sampled, 57% carry an image or video and 20% link out. The account's strongest tracked post pulled 1.1K interactions, about 14x its own typical post.
Measured over 30 original posts from a 30-day window, last computed on October 13, 2026. Recurring tag: #stepnember5.
Compared with accounts its own size
STEPN's engagement rate beats 40% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 29% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.015%, STEPN sits above the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 57% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 20% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 57% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 20% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 511 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 26, 202614x their median
5 years of STEPN. 2 years of STEPN GO. To celebrate, we're launching #STEPNEMBER5, the month-long anniversary event packed with weekly challenges, community milestones, and exclusive rewards for both STEPN and STEPN GO users. Every week brings a new challenge and a new chance to win. Here's what's waiting for you throughout September: 🎉 WEEK 1: GEM UPGRADES 👟 STEPN (In-app) Perform 5 Gem Upgrades everyday for 5 consecutive days. 🏆 Reward: 1 Legendary Sneaker (Raffled) 🏃 STEPN GO (On X) Perform 5 Raw Stone Upgrades. 🏆 Reward: 5 winners of 10 Lv.3 Charm Raw Stones 🎉 WEEK 2: ENERGY 🏃 STEPN GO (In-app) Consume 5 Energy everyday for 5 consecutive days. 🏆 Reward: 10 Uncommon Sneakers 👟 STEPN (On X) Complete 1 session using 5 Energy. 🏆 Reward: 1 Legendary Sneaker (Raffled) 🎉 WEEK 3: DISTANCE 👟 STEPN (In-app) Complete a 5km session. 🏆 Reward: 1 Legendary Sneaker (Raffled) 🏃 STEPN GO (On X) Complete a 5km session. 🏆 Reward: 10 Uncommon Sneakers 🎉 WEEK 4 🏃 STEPN GO (In-app) Complete 5 Challenge Capsule challenges. 🏆 Reward: 10 Uncommon Sneakers 👟 STEPN (On X) Complete 5 Enhancements. 🏆 Reward: 1 Legendary Sneaker Meeting all the STEPN criteria, will make you eligible for the #STEPNEMBER5 in-app badge! 🌎 COMMUNITY GOALS The celebration doesn't stop there. Throughout the month, the entire community can work together to unlock shared rewards by reaching the following milestones: Goal 1️⃣ 50,000 active users 🎁 Unlock 2 exclusive anniversary backgrounds and a badge for all active users Goal 2️⃣ 5 billion steps 🎁 Unlock a Challenge Capsule containing 50 Level 5 Gems. Goal 3️⃣ 500 million meters traveled 🎁 Unlock a Challenge Capsule containing 5 Genesis Legendary Sneakers. #STEPNEMBER5 starts September 1 🚀
- Sep 7, 20269.2x their median
#STEPNEMBER5 Week 2 is live! 🎉 A new week brings a new challenge and a new chance to win. This week's theme is ENERGY. 📅 September 7-14, 8am UTC 🏃 STEPN GO (In-app) Consume 5 Energy everyday for 5 consecutive days. 🏆 Reward: 10 Uncommon Sneakers Eligible participants will automatically be entered into the draw. Winners will receive their rewards directly in-app. 👟 STEPN (On X) Complete 1 session using 5 Energy. 🏆 Reward: 1 Legendary Sneaker To participate, share a screenshot of your session on X using #STEPNEMBER5. 🌎 COMMUNITY GOALS While you're completing this week's challenge, keep helping the community unlock milestone rewards: ✅ Exclusive anniversary backgrounds 🎁 50 Level 5 Gems 🎁 5 Genesis Legendary Sneakers Every activity counts toward our shared goals. #STEPNEMBER5
- Aug 19, 20264.7x their median
5 years ago, a movement began. Millions of kilometers. Billions of steps. Countless stories. This September, let’s celebrate half a decade of journey together. #STEPNEMBER5 is coming soon 👀
- Sep 8, 20264.2x their median
Daily habit > big plans. Today’s commitment: one STEPN session, any distance. Reply “LOCKED” if you’re in.
- Sep 11, 20264.1x their median
#STEPNEMBER5 Week 3 starts soon! 🎉 Three weeks in, and the celebration continues. Next week's theme is DISTANCE. 📅 September 14-21, 8am UTC 👟 STEPN (In-app) Complete a 5km session. 🏆 Reward: 1 Legendary Sneaker Eligible participants will automatically be entered into the draw. The winner will receive their reward directly in-app. 🏃 STEPN GO (On X) Complete a 5km run in a single session. 🏆 Reward: 10 Uncommon Sneakers To participate, share a video of your run along with a screenshot of the completed session on X using #STEPNEMBER5. 🌎 COMMUNITY GOALS The community milestones are still up for grabs: ✅ 50,000 active users 🎁 5 billion steps 🎁 500 million meters traveled Keep moving and help unlock rewards for everyone.
- Sep 1, 20263.8x their median
Meet the #STEPNEMBER5 Legendary Sneaker 🔥 Built to celebrate 5 years of STEPN, with a special anniversary design made for the occasion. Now, everyone keeps asking the same question... Which Realm is it on? Nobody knows... yet 🤷 Available exclusively as part of #STEPNEMBER5. What do you think of this design?
- Aug 25, 20263.6x their median
5 years ago, a movement began. Since then, millions of runners have walked, jogged, and run their way through billions of steps, building one of the strongest communities in Web3. This September, we're celebrating 5 years of STEPN and 2 years of STEPN GO with #STEPNEMBER5 🎉 🏆 4 weeks of challenges and countless prizes including exclusive Legendary (Genesis for some) Sneakers! Plus, community milestones that unlock rewards for all participants as we move together throughout the month. Every step counts. Every challenge matters. Every milestone is a celebration of what we've built together. #STEPNEMBER5 starts soon.
- Sep 2, 20263.4x their median
Think we're done? We've got one more sur(prize) up our sleeve! 👀 As a bonus for completing #STEPNEMBER5 Week 4, get a Soulbound Anniversary Sneaker! 🎁 Here's how it works: 🟢 STEPN Complete 1 Enhancement (and all the previous STEPN tasks): 🏅 Unlock your #STEPNEMBER5 Badge Complete 5 Enhancements: 👟 Receive a Soulbound Anniversary Sneaker on the Polygon Realm (based on in-app activity only) 🏆 Enter the raffle for a Legendary Sneaker (based on sharing enhancement on X with #STEPNEMBER5) (Yes, we've made the Badge easier to earn AND added more prizes! 🎉) 🟣 STEPN GO Complete 5 Challenge Capsule challenges: 👟 Receive a Soulbound STEPN GO Anniversary Sneaker Complete the requirements on both apps? You'll receive both Soulbound Sneakers ✌️ Complete the challenge and they're yours 💚
- Sep 15, 20263.4x their median
September Townhall! 🎉 Join @yawn_rong, @STEPN_Gil, and @ClubSTEPNFrance as we look back at the Challenge Capsule launch and Marathon Season 3. And chat about #STEPNEMBER5 and STEPNathon 3, the renewed momentum around the Polygon Realm, and share a first look at more badges coming to STEPN! Got questions for Yawn? Drop them below and we might cover them live 👇 📆 Sep 22, 10AM UTC 🔗 https://t.co/Z1zchimNHj See you there 🫡
- Sep 3, 20263.3x their median
🎉 COMMUNITY GOAL UNLOCKED 🎉 Together, we've reached over 54,000 active users in September! As a reward, the exclusive #STEPNEMBER5 anniversary backgrounds has now been airdropped to all eligible users on STEPN and STEPN GO. (The badge awaits those who will complete every week’s challenge on STEPN.) Congratulations, everyone! 🥳 This milestone belongs to you and to every member of the STEPN and STEPN GO community who got out there and moved. Two more community goals remain. Let's keep going!
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 84 interactions against 546K followers, an engagement rate of 0.015%. Measured over 30 original posts, its engagement rate beats 40% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 19K times each, and 0.449% of those impressions turn into an interaction. That is about 3.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 30 posts sampled, 57% carry an image or video and 20% link out. The account's strongest tracked post pulled 1.1K interactions, about 14x its own typical post.
- What is STEPN's engagement rate on X?
- STEPN (@Stepnofficial) has an engagement rate of 0.015%, based on the median interactions across 30 original posts from the last 30 days against 546,428 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.015%, STEPN sits above the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Stepnofficial have real engagement?
- Its engagement rate beats 40% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Stepnofficial post?
- Most posts go out around 11:00 UTC, and Tuesday is its busiest day, at roughly 2.23 posts per day across the measured window.