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Steel Wool Studios engagement report

@SteelWoolStudio - 368K followers on X

Measured over 6 original posts from a 30-day window, last computed on October 3, 2026.

Engagement

Per follower
0.925%
of 368K followers
Per impression
3.44%
99K views on a typical post
Reach
26.9%
of its followers see a post
Typical post
3.4K
interactions (median)
Saved
0.246%
244 bookmarks on a typical post
Posting rate
0.23/day
active 20% of days
Peak time
19:00 UTC
Friday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 3.4K interactions against 368K followers, an engagement rate of 0.925%. Posts are seen about 99K times each, and 3.44% of those impressions turn into an interaction. That is about 26.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video, 17% are part of a thread and 17% link out. The account's strongest tracked post pulled 32K interactions, about 9.5x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on October 3, 2026.

Where this sits in the catalog

At 0.925%, Steel Wool Studios sits above the 75th percentile of the 205,152 accounts in this comparison. That places it in the top 25% band, which runs 0.678% to 2.55%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link17% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 17% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 112 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Apr 14, 20269.5x their median

    โฑ๏ธ โฑ๏ธ โฑ๏ธ https://t.co/2wK2cNbfkH

    28K3.6K4484681.1M viewsView on X
  • Feb 11, 20266.0x their median

    ๐Ÿšจ Five Nights at Freddy's: Secret of the Mimic VR coming Spring 2026 ๐Ÿšจ https://t.co/F4JXvkFXhx

    27K3.2K5877401.6M viewsView on X
  • Aug 8, 20269.1x their median

    Happy 12th Anniversary, Five Nights at Freddy's! ๐ŸŽ‰ ๐Ÿป Twelve years of: ๐Ÿป Animatronics ๐Ÿ• Pizza ๐Ÿ˜ฑ Jump scares ๐Ÿ“• Lore ๐Ÿ”ฆ Flashlights ๐ŸŽฎ๏ธ Games ๐ŸŽถ Music ๐ŸŽจ Fan art ๐Ÿฟ Videos ๐Ÿ•ต๏ธโ€โ™€๏ธ Secrets ๐Ÿคฏ Theories โค๏ธ Community Which one made you fall in love with FNAF? https://t.co/0gYA4gj3jv

    25K4.7K613491829K viewsView on X
  • Aug 28, 20266.5x their median

    Some take security work seriously. Others take the dress code seriously. ๐ŸŽ€ Happy Bow Tie Day! Always come dressed to impress, even on the night shift. ๐Ÿ”ฆ https://t.co/VnsKw2Byhr

    20K2.3K143143665K viewsView on X
  • Apr 17, 20265.5x their median

    ๐Ÿšจ 4.28.2026 ๐Ÿšจ Five Nights at Freddy's: Secret of the Mimic VR https://t.co/IIepemnEQc

    16K2.0K277273717K viewsView on X
  • Aug 3, 20264.6x their median

    ๐Ÿ‘€ https://t.co/nLM0OHcD6a

    13K2.0K196115601K viewsView on X
  • Aug 24, 20263.1x their median

    Are you seeing what we're seeing? Spot the difference! ๐Ÿ”Ž https://t.co/Hivqp6hCXt

    9.5K70824297451K viewsView on X
  • Jun 29, 20262.9x their median

    No secrets. No hidden clues. No teaser. No countdown. Just 3 differences... Probably ๐Ÿ‘€ How fast can you spot them? ๐Ÿ’จ https://t.co/EAbcQwJPgB

    8.8K626290212625K viewsView on X
  • Apr 30, 20262.9x their median

    Hey all! We promised we would be better about communication moving forward and we want to live up to that. We have decided that we are going to hold back PCVR a LITTLE bit longer. Instead of launching it and then doing a quick turnaround patch (our original plan), we are going to roll in the patch fixes and updates directly to the PCVR launch build. We are also going to incorporate fixes to some of the main issues weโ€™re seeing in the current community playthroughs. Our goal is to launch a higher quality PCVR edition and then patch the PSVR 2 version so there is complete parity between the two platforms. We are working hard with our porting partners at Devoted Studios with the goal of getting the PCVR launch and PSVR 2 patch ready within the next 2 weeks! We know it's frustrating when it appears that we aren't communicating and that can come across as if weโ€™re not paying attention. That cannot be farther from the truth. We take this community very seriously because the community is what makes everything we do worthwhile. While I wish we could always be perfect, we do always strive to do better!

    8.0K1.1K440285620K viewsView on X
  • Feb 13, 20261.8x their median

    Roses are red. Violets are blue. I only needed one. And it was you. ๐Ÿ’˜ The Mimic https://t.co/YTwdabOkMV

    8.1K1.2K8792155K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 3.4K interactions against 368K followers, an engagement rate of 0.925%. Posts are seen about 99K times each, and 3.44% of those impressions turn into an interaction. That is about 26.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video, 17% are part of a thread and 17% link out. The account's strongest tracked post pulled 32K interactions, about 9.5x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Steel Wool Studios's engagement rate on X?
Steel Wool Studios (@SteelWoolStudio) has an engagement rate of 0.925%, based on the median interactions across 6 original posts from the last 30 days against 368,282 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.925%, Steel Wool Studios sits above the 75th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SteelWoolStudio have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @SteelWoolStudio post?
Most posts go out around 19:00 UTC, and Friday is its busiest day, at roughly 0.23 posts per day across the measured window.

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