Steam engagement report
@Steam - 8.7M followers on X
Measured over 3 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 1.1K interactions against 8.7M followers, an engagement rate of 0.013%. Posts are seen about 335K times each, and 0.338% of those impressions turn into an interaction. That is about 3.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 17:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 78K interactions, about 69x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on August 31, 2026.
Where this sits in the catalog
At 0.013%, Steam sits above the 25th percentile of the 36,261 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 229K |
| Monday | 0% | 284K |
| Tuesday | -2% | 273K |
| Wednesday | -1% | 250K |
| Thursday | -2% | 243K |
| Friday | -3% | 251K |
| Saturday | +3% | 226K |
Best tweets
- Jan 1, 202669x their median
Happy New Year from foggy Seattle! From all of us at Steam, we hope you were able to close out the year on a high note - and here's to a great start to 2026!
- Dec 16, 202542x their median
It's the most wonderful time of the year - Steam Replay 2025 is now available! Take a trip down memory lane and see how many games you played, how much you played per month, and many more fun stats for the year. Check out yours (login required): https://t.co/0m6iCEOwXB #SteamReplay
- Jan 3, 202619x their median
Congratulations to Hollow Knight: Silksong for winning Game of the Year in the 2025 Steam Awards! https://t.co/nQUTNtFaiy Visit the page to see the full list of winners, including Arc Raiders, Hades 2, PEAK, Dispatch, Clair Obscur, and more.
- Jun 25, 202618x their median
The Steam Summer Sale is here! ☀️ For the next two weeks, discover thousands of discounts, take a gander through your Discovery Queue to meet new games and stickers, and check out new Points Shop items to match the summer vibes. Now until July 9! https://t.co/4TuWeBEkZO https://t.co/Vd5ggnlLQu
- Jan 21, 202617x their median
We have 22 themed Fests coming in 2026, and challenged ourselves* to find a fun way to show the variety of games we'll be celebrating on Steam throughout the year. *"ourselves" = one of us, who may or may not have earned herself a permanent ban from doing videos. https://t.co/9jqmfylR0Q
- Mar 19, 202614x their median
The Steam Spring Sale is here! 🌷 From now until March 26th, celebrate the turn of the seasons with thousands of discounts on games of all kinds. https://t.co/4TuWeBEkZO https://t.co/PLVJMV3V9o
- Dec 18, 20258.1x their median
The Steam Winter Sale is here! From now until January 5th, grab deals on thousands of games, check out new art, and vote in the Steam Awards 🏆 https://t.co/4TuWeBEkZO https://t.co/ZLhzSgsemt
- Nov 24, 20256.4x their median
The Steam Awards 2025 is open for nominations! Now through December 1, make your voice heard and nominate your favorites from this year. Finish your tasks and get your Steam Awards Nomination Committee Badge. https://t.co/Ca2c1I80cJ https://t.co/RdJDIhNCJD
- Sep 29, 20255.9x their median
For the first time ever... the Steam Autumn Sale arrives during the early days of Autumn! In the Northern Hemisphere, at least. 🍂 As always, we've got discounts, stickers, Points Shop items, and new art for your perusal -- get it all done before the event ends on October 6th! https://t.co/SSq2bF56fn
- Jul 20, 20264.4x their median
🚂Steam Train Fest has pulled into the station!🚂 Live now until July 27, check out all sorts of train games including everything from steam locomotives to high-speed bullet trains. Mysteries on a train? Check. Murderous trains? Check. Rail network simulators? Also check! https://t.co/81yO8VSh9A
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1.1K interactions against 8.7M followers, an engagement rate of 0.013%. Posts are seen about 335K times each, and 0.338% of those impressions turn into an interaction. That is about 3.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 17:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 78K interactions, about 69x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Steam's engagement rate on X?
- Steam (@Steam) has an engagement rate of 0.013%, based on the median interactions across 3 original posts from the last 30 days against 8,723,901 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.013%, Steam sits above the 25th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Steam have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Steam post?
- Most posts go out around 17:00 UTC, and Monday is its busiest day, at roughly 0.1 posts per day across the measured window.