Steak 'n Shake engagement report
@SteaknShake - 483K followers on X
Measured over 6 original posts from a 30-day window, last computed on October 23, 2026.
Engagement
Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 6.5K interactions against 483K followers, an engagement rate of 1.35%. Posts are seen about 159K times each, and 4.12% of those impressions turn into an interaction. That is about 32.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 00:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 83% carry an image or video. The account's strongest tracked post pulled 170K interactions, about 26x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 6 original posts from a 30-day window, last computed on October 23, 2026.
Where this sits in the catalog
At 1.35%, Steak 'n Shake sits above the 75th percentile of the 201,665 accounts in this comparison. That places it in the top 25% band, which runs 0.671% to 2.53%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.671% |
| 90th percentile | 2.53% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 00:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 83% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 83% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 363 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Mar 11, 202526x their median
Thank you for visiting Steak n Shake Secretary Kennedy! https://t.co/pRu1u37MvW
- Jul 26, 20268.0x their median
Steak n Shake will now serve 100% cane sugar Dr. Pepper and Sprite starting on August 7. It is our mission to serve our loyal guests the best and most natural ingredients possible. We are pushing our national suppliers to get this done. Americans deserve quality. 🇺🇸
- Oct 5, 20267.9x their median
Starting today, all Steak n Shake buns are officially seed-oil free. The buns are now unapologetically drenched in pure Grade AA Wisconsin butter. The grass-fed, grass-finished Steakburger in a seed-oil-free bun is a new level of quality. Steak n Shake is breaking new ground with tastier, healthier options at affordable prices. 🇺🇸 MAHA 🇺🇸
- Aug 29, 20262.5x their median
One small step for man, one giant leap for healthy tastiness! On October 5, Steak n Shake's buns will officially achieve escape velocity from the seed-oil era. The Eagle's buns have landed, and they're unapologetically drenched in pure Grade AA Wisconsin butter. Since the day man landed on the Moon, he has sought out new and ever greater challenges. The grass-fed, grass-finished Steakburger with seed-oil free buns has broken through to a new frontier. Our MAHA voyage continues! 🇺🇸🚀🍔
- Aug 1, 20261.8x their median
Soldiers ‘n Shakes 🇺🇸 https://t.co/oBF7vJFngf
- Oct 13, 20261.6x their median
BIG NEWS FOR SEED-OIL HATERS! 🚨 If you love Steak n Shake's beef tallow fries and tallow tots, you no longer have to travel a long distance to one of our restaurants! Now you can also grab them at your local TARGET store. 🎯🍟 Let’s be honest: Seed oil has absolutely no business in your home freezer. If you're cooking crispy, restaurant-quality fries and tots at home, do it right with products that use 100% beef tallow — made right here in the U.S. Stock up your freezer today! MAHA🇺🇸
- Oct 21, 20261.6x their median
Steak n Shake introduces its Protein Bowl. It has 23g of clean, whole-food protein to power your recovery, with only 6g of carbs! 💪 Fuel your body with 100% grass-fed, grass-finished beef — crafted for optimal wellness with pure nutrient density and zero fillers. We serve it crisp and fresh over a bed of chopped lettuce. Clean nutrition built for your healthy lifestyle. MAHA 🇺🇸
- Jul 26, 20261.5x their median
Beef tallow crinkle-cut fries are launching at all Steak n Shake restaurants on September 1! We will still carry our famous shoestring fries, but those in love with crinkle-cut fries will also get the taste of 100% pure beef tallow, with no trace of seed oils. Steak n Shake is the official home of beef tallow! 🐄🍟
- Aug 1, 2026
Starting September 1, you will be able to swap out 100% beef tallow shoestring fries for 100% beef tallow crinkle-cut at NO additional charge. We are the official home of beef tallow🐄🍟
- Aug 1, 2026
The geniuses who replaced tasty and healthy beef tallow with seed oils and thought they were advancing civilization? They were wrong! At Steak n Shake, we are going forward by going backward. We are about real ingredients and real food. And our beef tallow is 100% pure, with NO preservatives, chemicals, or additives. Our fries and tater tots are completely seed-oil free.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 6.5K interactions against 483K followers, an engagement rate of 1.35%. Posts are seen about 159K times each, and 4.12% of those impressions turn into an interaction. That is about 32.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 00:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 83% carry an image or video. The account's strongest tracked post pulled 170K interactions, about 26x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Steak 'n Shake's engagement rate on X?
- Steak 'n Shake (@SteaknShake) has an engagement rate of 1.35%, based on the median interactions across 6 original posts from the last 30 days against 482,592 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 1.35%, Steak 'n Shake sits above the 75th percentile of the 201,665 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SteaknShake have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @SteaknShake post?
- Most posts go out around 00:00 UTC, and Tuesday is its busiest day, at roughly 0.33 posts per day across the measured window.