Steak 'n Shake engagement report
@SteaknShake - 479K followers on X
Measured over 18 original posts from a 30-day window, last computed on August 28, 2026.
Engagement
A typical post picks up 3.7K interactions against 479K followers, an engagement rate of 0.782%. Measured over 18 original posts, its engagement rate beats 94% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 49K times each, and 7.66% of those impressions turn into an interaction. That is about 10.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 23:00 UTC, and Sunday is the busiest day of the week. Of the 18 posts sampled, 56% carry an image or video. The account's strongest tracked post pulled 171K interactions, about 46x its own typical post.
Measured over 18 original posts from a 30-day window, last computed on August 28, 2026.
Compared with accounts its own size
Steak 'n Shake's engagement rate beats 94% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 97% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.782%, Steak 'n Shake sits above the 75th percentile of the 36,654 accounts in this comparison. That places it in the top 25% band, which runs 0.433% to 2.10%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 23:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Mar 11, 202546x their median
Thank you for visiting Steak n Shake Secretary Kennedy! https://t.co/pRu1u37MvW
- Jul 26, 202614x their median
Steak n Shake will now serve 100% cane sugar Dr. Pepper and Sprite starting on August 7. It is our mission to serve our loyal guests the best and most natural ingredients possible. We are pushing our national suppliers to get this done. Americans deserve quality. 🇺🇸
- Aug 1, 20263.1x their median
Soldiers ‘n Shakes 🇺🇸 https://t.co/oBF7vJFngf
- Jul 26, 20262.7x their median
Beef tallow crinkle-cut fries are launching at all Steak n Shake restaurants on September 1! We will still carry our famous shoestring fries, but those in love with crinkle-cut fries will also get the taste of 100% pure beef tallow, with no trace of seed oils. Steak n Shake is the official home of beef tallow! 🐄🍟
- Aug 1, 20262.5x their median
Starting September 1, you will be able to swap out 100% beef tallow shoestring fries for 100% beef tallow crinkle-cut at NO additional charge. We are the official home of beef tallow🐄🍟
- Aug 1, 20262.4x their median
The geniuses who replaced tasty and healthy beef tallow with seed oils and thought they were advancing civilization? They were wrong! At Steak n Shake, we are going forward by going backward. We are about real ingredients and real food. And our beef tallow is 100% pure, with NO preservatives, chemicals, or additives. Our fries and tater tots are completely seed-oil free.
- Jul 27, 20262.2x their median
Steak n Shake is a classic American brand owned by Biglari Holdings, an American corporation that trades on the New York Stock Exchange under the symbol BH. Biglari Holdings is a collection of companies. Steak n Shake was the first major burger restaurant to introduce the smashburger — because the Steakburger it invented back in the 1930s was a smashburger. We are going to be the country's top burger chain by giving Americans the very best. We have continued our journey with 100% grass-fed, grass-finished beef and 100% beef tallow fries, and we will not stop there. Only the best for America from one of America's oldest burger restaurants.
- Aug 17, 20262.1x their median
Steak n Shake is on a multigenerational run with industry-leading same-store sales. We have embraced Bitcoin and MAHA principles. We are proud to be an American company with a mission to change the landscape of fast food with healthier options. We are the only national chain offering 100% grass-fed, grass-finished beef and 100% beef tallow fries. It is not only better tasting but also better for you! 🍔🍟🇺🇸
- Aug 23, 20262.1x their median
We're proud to be at the Freedom 250 Grand Prix. If you missed it, stop by your favorite Steak n Shake to be reminded of what a wholesome, all-American meal looks like: a grass-fed, grass-finished Steakburger, beef tallow fries, and a milkshake. 🍔🍟🇺🇸 https://t.co/doMM3aEttY
- Jul 26, 20261.8x their median
Steak n Shake is a sustainable Bitcoin company. Bitcoin payments go into our Strategic Bitcoin Reserve. And the savings in processing fees over credit cards helps us reinvest in improving the quality of our offerings. The allegiance of Bitcoiners is unparalleled. We thank them on our journey to become a MAHA-aligned company. We are increasing sales at a rate faster than any other fast food chain.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 3.7K interactions against 479K followers, an engagement rate of 0.782%. Measured over 18 original posts, its engagement rate beats 94% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 49K times each, and 7.66% of those impressions turn into an interaction. That is about 10.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 23:00 UTC, and Sunday is the busiest day of the week. Of the 18 posts sampled, 56% carry an image or video. The account's strongest tracked post pulled 171K interactions, about 46x its own typical post.
- What is Steak 'n Shake's engagement rate on X?
- Steak 'n Shake (@SteaknShake) has an engagement rate of 0.782%, based on the median interactions across 18 original posts from the last 30 days against 479,044 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.782%, Steak 'n Shake sits above the 75th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SteaknShake have real engagement?
- Its engagement rate beats 94% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SteaknShake post?
- Most posts go out around 23:00 UTC, and Sunday is its busiest day, at roughly 0.77 posts per day across the measured window.