Department of State engagement report
@StateDept - 6.8M followers on X
Measured over 182 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 2.5K interactions against 6.8M followers, an engagement rate of 0.037%. Measured over 182 original posts, its engagement rate beats 54% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 98K times each, and 2.53% of those impressions turn into an interaction. That is about 1.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 182 posts sampled, 82% carry an image or video and 21% link out. The account's strongest tracked post pulled 183K interactions, about 71x its own typical post. Recurring topics include #lacofd, #registan, #unga.
Measured over 182 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #lacofd, #registan, #unga.
Compared with accounts its own size
Department of State's engagement rate beats 54% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 73% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.037%, Department of State sits above the 25th percentile of the 204,880 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 82% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 21% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 82% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 21% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 197 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 12, 202671x their median
Serving as the White House Press Secretary over the past year and a half has been the honor and adventure of a lifetime. I am incredibly grateful to President Trump for granting me so many extraordinary opportunities, such as working in the West Wing and spending countless hours in the Oval Office, flying around the world and meeting foreign leaders, and traveling across our beautiful country and meeting Americans from all walks of life. Most of all, I am thankful to the President for entrusting me with the distinct privilege of speaking on his behalf at the White House podium. I have spoken with great pride about the many historic accomplishments of this Administration, and I have relished holding the liberal media accountable and ensuring the American people hear the truth about President Trump’s successes. Being a mother and welcoming a new baby while working in one of the most demanding jobs in the world has been the most rewarding yet challenging season of my life, to say the least. The truth is since returning to the White House after the birth of my daughter, I have felt in my heart that I cannot be the best mom my two young children deserve while devoting the constant time, energy, and attention required of the White House Press Secretary — and that is why I have ultimately made the bittersweet decision to depart the White House and embark on a new chapter in my life. President Trump has asked me to continue serving as a top advisor to him on the outside, and I will always remain a vocal advocate for MAGA and the Republican Party. Our country is facing an existential threat from an increasingly extremist Democrat Party that seeks to destroy everything great about America, and I believe it is incumbent upon all of us who care about this country to fight back against that threat. My fight is entering a new phase, but it is far from over. Thank you again to the President, the First Lady, and the entire Trump family for your kindness and generosity over the years. Thank you to our amazing Chief of Staff Susie Wiles for empowering me since the day she hired me on the campaign, and to the President’s cabinet, my staff, colleagues, and friends at the White House who work so hard on behalf of our nation. It has been a privilege to serve alongside so many accomplished and impressive people, and I look forward to cheering them on over the next two and a half years. And of course, thank you most especially to my loving and supportive husband and family for the sacrifices they made for me to serve in this role. ♥️🇺🇸
- Aug 14, 202642x their median
Fidel Castro was a complete failure at everything except destroying Cuba and impoverishing, jailing and murdering his own people I strongly suggest that anyone tempted to try and follow his example should carefully reconsider, because if they do they would be dooming themselves to failure as well
- Sep 10, 202622x their median
PRESIDENT of PERU: I am happy to inform our nation that Peru will become part of the Shield of the Americas, a multilateral coalition that includes more than 15 countries and which is led by the United States. https://t.co/ZYNLDqGiSB
- Oct 7, 202620x their median
SECRETARY RUBIO: “Nationalism” became a dirty word. So we tore down our monuments, we condemned our own history, and in too many places we taught our children to be ashamed of the countries they would inherit. In the process we opened our borders, and outsourced our industry, and allowed our militaries to wither and to decay.
- Oct 20, 202617x their median
SECRETARY RUBIO: People need to grow up when it comes to foreign policy a little bit. I don't think it's unusual for the three most powerful, nuclear-armed nations on Earth to have their leaders communicate with each other. https://t.co/M4MhQCARnJ
- Aug 14, 202616x their median
The recent release of over 130 political prisoners in Venezuela is a crucial step for the nation's reconciliation process. Since January 3rd, 1,046 Venezuelans have been released. As we continue to advance the three-phase plan, the United States continues to closely monitor the Venezuelan-led process of in-person talks with the interim authorities.
- Aug 12, 202614x their median
American citizenship is not for sale. But elaborate birth tourism rings are profiting off the exploitation of America's laws- coaching foreigners to defraud the U.S. visa system, arranging travel and housing, and even forging documents, all to enable foreign nationals to obtain citizenship for their children. The State Department established a Birth Tourism Prevention Task Force to review the activity of visa holders, dismantle illegal birth tourism networks, and put an end to this heinous abuse of our nation's laws. In just one month, the Birth Tourism Prevention Task Force has taken action to revoke more than 600 visas from foreign nationals across the globe and will continue to safeguard our nation from this abuse. The State Department will use all available tools to dismantle birth tourism networks and defend the integrity of U.S. citizenship.
- Oct 7, 202611x their median
SECRETARY RUBIO: For twenty-five centuries since, the Parthenon has stood. Empires have risen and fallen beneath its shadow. And the progeny of the men who built it – the sons of Athens and Rome – have carried their civilization with them to the ends of the Earth. Two and a half centuries after the founding of the American republic halfway across the world from where I stand now, I stand here today – as the Secretary of State of that republic, and as the great-grandson of settlers who arrived in the new world from Spain – I stand here to testify to a debt that no lapse of time, no distance of space, can ever extinguish.
- Sep 22, 20269.9x their median
SECRETARY RUBIO on PRESIDENT TRUMP: He's not a politician. He was never a member of the Council on Foreign Relations. He's a businessman who comes from the world of practicality and common sense. https://t.co/eKf4qOghzt
- Oct 21, 20269.5x their median
SECRETARY RUBIO: “UN experts” — yeah, my favorite. The “UN experts” are an oxymoron. https://t.co/7XgPeUEKwh
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2.5K interactions against 6.8M followers, an engagement rate of 0.037%. Measured over 182 original posts, its engagement rate beats 54% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 98K times each, and 2.53% of those impressions turn into an interaction. That is about 1.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 182 posts sampled, 82% carry an image or video and 21% link out. The account's strongest tracked post pulled 183K interactions, about 71x its own typical post. Recurring topics include #lacofd, #registan, #unga.
- What is Department of State's engagement rate on X?
- Department of State (@StateDept) has an engagement rate of 0.037%, based on the median interactions across 182 original posts from the last 30 days against 6,779,447 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.037%, Department of State sits above the 25th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @StateDept have real engagement?
- Its engagement rate beats 54% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @StateDept post?
- Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 8.73 posts per day across the measured window.