Mark Spector🇨🇦🇺🇦 engagement report
@SportsnetSpec - 100K followers on X
Measured over 19 original posts from a 30-day window, last computed on September 26, 2026.
Engagement
A typical post picks up 128 interactions against 100K followers, an engagement rate of 0.128%. Measured over 19 original posts, its engagement rate beats 56% of 19,933 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 0.87% of those impressions turn into an interaction. That is about 14.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 01:00 UTC, and Friday is the busiest day of the week. Of the 19 posts sampled, 32% carry an image or video and 21% link out. The account's strongest tracked post pulled 11K interactions, about 89x its own typical post. Recurring topics include #changinglivesthroughsport, #mariners.
Measured over 19 original posts from a 30-day window, last computed on September 26, 2026. Recurring tags: #changinglivesthroughsport, #mariners.
Compared with accounts its own size
Mark Spector🇨🇦🇺🇦's engagement rate beats 56% of the tracked X accounts closest to it in follower count (19,933 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 37% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.128%, Mark Spector🇨🇦🇺🇦 sits above the 25th percentile of the 201,342 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.141%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.141% |
| 75th percentile | 0.671% |
| 90th percentile | 2.53% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 01:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 32% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 21% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 32% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 21% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 254 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 21, 202689x their median
Taking 🇺🇸 booze off Liquor Mart shelves is having an impact. If Trump wants to negotiate an end to the trade war he started, we’re happy to get a fair deal. Until then, the US booze stays off the shelves. Thank you for buying 🇨🇦 and thank you for your attention to this message!!!
- Aug 6, 2026200x their median
Imagine believing that someone else’s injection was supposed to protect someone who didn’t get one… and then calling other people the idiots. 😂 And acting like that was obvious science. And the media didn’t just repeat it they amplified it, enforced it, and treated anyone who questioned it like they were dangerous.
- Sep 3, 202663x their median
Carney: "Our rail cars on our long distance and remote routes are more than 70 years old. They were built when the NHL had six teams. Goalies wouldn't wear masks. The Leafs would win the cup. That's a long time ago." https://t.co/av1efaD4Yt
- Aug 6, 202622x their median
In some good news for Canada, according to analysis by the founding editor of Bloomberg News, Canada is punching above its weight. -It's attracting foreign capital at a pace rarely seen. Overseas investors poured C$256 billion into Canadian stocks and bonds in the 12 months ending May 31, making it one of the strongest inflows since records began in 1990. -Foreign companies also spent more than C$44 billion acquiring Canadian assets in the second quarter, the largest wave of inbound investment since 2007. -Canada also has the most significant decline in core inflation rates compared to the US and the EU. https://t.co/dPEWLv9INy
- Aug 13, 202620x their median
It is with deep regret and sadness that the Calgary Flames organization acknowledge the passing of Peter Maher, the legendary voice of the Flames. 🔗: https://t.co/4FdkcJ8LBp https://t.co/JEdpAShUDT
- Aug 31, 202619x their median
The best eight years of my life. On August 20, 2018, I walked into this organization as a wide-eyed reporter who was set to live out a childhood dream. Today, I leave having lived something much greater. I leave as a man who was given opportunities he couldn’t even dream of. Thousands of interviews. Hundreds of games. Countless flights, practices, morning skates, playoff nights and moments that shaped me. I will carry them with me forever. I found my voice here. I found confidence here. I made mistakes here. I grew & evolved here. I experienced some of the best this beautiful life has to offer here. I leave with memories that will last a lifetime. But the greatest gift was the people I got to share them with. To my teammates: thank you for believing in me. Thank you for challenging me. Thank you for celebrating the highs with me and standing beside me through the lows. You mean more to me than you’ll ever know. To the Edmonton Oilers organization: thank you for taking a chance on that wide-eyed kid and allowing him to live out a dream. Sharing your team’s stories has been a blessing. It’s been an honour to represent this incredible organization & be a part of its journey. To Oil Country: thank you for welcoming me into your homes, your phones, your televisions and your lives. So many of my favourite memories came from meeting the people who make this fanbase so special; whether it was at the desk, in your seats, out in the community or even far away from home. I’m humbled to have represented this city and this fanbase. There is sadness in saying goodbye. But there is also an overwhelming amount of gratitude. I arrived here chasing a dream. I leave ready to chase another. Edmonton, you will always be home. From the bottom of my heart & with love, Thank you. 🤍
- Sep 20, 20268.2x their median
There was a small protest outside the building pregame, but as Alex Formenton's name is announced as the goal scorer in Period 2, the crowd cheers no more or less than they have for any other scorer. Not a boo heard, from where I'm sitting.
- Sep 20, 20267.7x their median
Draisaitl turns a puck over on the game's opening shift, and off comes the McDavid line. A 15-second shift. Turns out the new boss ISN'T the same as the old boss.
- Jul 22, 20264.4x their median
With the blessing of Bhishma’s loved ones, we’re sharing the GoFundMe for anyone wishing to support Bhishma’s family through the loss of their beloved brother and son. Link: https://t.co/bSDPYPIoCn
- Sep 17, 20264.2x their median
Interesting that Babcock has demoted Mattias Ekholm to what looks like a third pairing with Shakir Mukhamadullin to open camp. Meanwhile Ryan Shea takes Ekholm's spot next to Evan Bouchard, at least for now.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 128 interactions against 100K followers, an engagement rate of 0.128%. Measured over 19 original posts, its engagement rate beats 56% of 19,933 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 0.87% of those impressions turn into an interaction. That is about 14.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 01:00 UTC, and Friday is the busiest day of the week. Of the 19 posts sampled, 32% carry an image or video and 21% link out. The account's strongest tracked post pulled 11K interactions, about 89x its own typical post. Recurring topics include #changinglivesthroughsport, #mariners.
- What is Mark Spector🇨🇦🇺🇦's engagement rate on X?
- Mark Spector🇨🇦🇺🇦 (@SportsnetSpec) has an engagement rate of 0.128%, based on the median interactions across 19 original posts from the last 30 days against 100,102 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.128%, Mark Spector🇨🇦🇺🇦 sits above the 25th percentile of the 201,342 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SportsnetSpec have real engagement?
- Its engagement rate beats 56% of the tracked X accounts closest to it in follower count (19,933 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SportsnetSpec post?
- Most posts go out around 01:00 UTC, and Friday is its busiest day, at roughly 2.33 posts per day across the measured window.