Ministry of Defence, Government of India engagement report
@SpokespersonMoD - 907K followers on X
Measured over 52 original posts from a 30-day window, last computed on August 28, 2026.
Engagement
A typical post picks up 176 interactions against 907K followers, an engagement rate of 0.019%. Measured over 52 original posts, its engagement rate beats 45% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 1.10% of those impressions turn into an interaction. That is about 1.77% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 11:00 UTC, and Friday is the busiest day of the week. Of the 52 posts sampled, 94% carry an image or video, 15% are part of a thread and 33% link out. The account's strongest tracked post pulled 996 interactions, about 5.7x its own typical post. Recurring topics include #independenceday, #harghartiranga, #rakshasutra.
Measured over 52 original posts from a 30-day window, last computed on August 28, 2026. Recurring tags: #independenceday, #harghartiranga, #rakshasutra.
Compared with accounts its own size
Ministry of Defence, Government of India's engagement rate beats 45% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 53% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.019%, Ministry of Defence, Government of India sits above the 25th percentile of the 37,037 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 102K |
| 16:00 UTC | -3% | 99K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -2% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 233K |
| Monday | 0% | 292K |
| Tuesday | -3% | 284K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 246K |
| Friday | -3% | 255K |
| Saturday | +3% | 229K |
Best tweets
- Aug 17, 20265.7x their median
Watch | A proud moment for India as the Tricolour rises high in South Lebanon. The INDBATT-XXVII (5 RAJPUT Infantry Battalion Group) celebrated the 80th Independence Day, honouring shared heritage and embracing the values of unity. The event was graced by Maj Gen Diodato Abagnara, Force Commander & HoM, UNIFIL; Mr Md Noor Rahman Sheikh, Ambassador of India to Lebanon; Mr Hadi Jaber, Ambassador of Lebanon to India; and other senior officers and families. The joint celebration reflected India’s rich heritage and enduring values of peace and global partnership, while strengthening the bonds between India and South Lebanon. #IndependenceDay #IDC2026 @rajnathsingh @DefenceMinIndia @SethSanjayMP @HQ_IDS_India @DefProdnIndia @adgpi @indiannavy @IAF_MCC @PIB_India
- Aug 19, 20264.7x their median
On his maiden visit to India, Japan’s Defence Minister Mr @shinjirokoiz visited the @IN_WNC in Mumbai on August 19, 2026. He held discussions with Chief of the Naval Staff Admiral Krishna Swaminathan and Flag Officer Commanding-in-Chief, Western Naval Command Vice Admiral Sanjay Vatsayan, and was briefed on the roles, responsibilities and operational capabilities of the @indiannavy. He also inspected the Guard of Honour, laid a wreath at Gaurav Stambh and visited the indigenous warship INS Chennai. @JapaninIndia @IndianEmbTokyo @MEAIndia
- Aug 18, 20264.5x their median
Defence Secretary Shri Rajesh Kumar Singh on August 18, 2026 visited the Military Academy of Armenia and reviewed the IT Lab established with India’s support. He was also briefed on weapon systems supplied by India. He underlined the expanding cooperation in capacity building & training and reiterated India’s commitment to supporting Armenia in areas of mutual interest. @armenia_mod @IndiainArmenia @MEAIndia
- Aug 20, 20263.4x their median
Raksha Mantri Shri @rajnathsingh welcomed Japan’s Minister of Defense Mr @shinjirokoiz and held a productive meeting with him in New Delhi on August 20, 2026. @JapaninIndia @IndianEmbTokyo @MEAIndia https://t.co/PB3yZPDmnM
- Aug 15, 20262.6x their median
Raksha Mantri Shri @rajnathsingh interacted with the medalists of the International Science Olympiad (ISO) at the Red Fort. These young and brilliant champions were invited to attend the 80th Independence Day celebrations. He congratulated them for scripting history at the Science Olympiad and wished them success in their future endeavours. He expressed his confidence that they will continue to make India proud. 🇮🇳 #IndependenceDay2026 #ViksitBharat2047
- Aug 17, 20262.5x their median
Defence Secretary Shri Rajesh Kumar Singh called on Minister of Defence of Armenia Mr Suren Papikyan in Yerevan on August 17, 2026. The two sides explored new avenues to further strengthen bilateral defence cooperation, reaffirming their shared commitment to deepening and elevating the India-Armenia defence partnership. @armenia_mod @IndiainArmenia @MEAIndia
- Aug 25, 20262.2x their median
The transfer of DRDO-developed technologies for ALL conventional missile systems to domestic industries marks a historic leap for India’s defence ecosystem. This major decision will: 🔹 Accelerate indigenous missile production 🔹 Strengthen the domestic manufacturing ecosystem & empower MSMEs 🔹 Boost domestic value addition & cut import reliance A massive step toward a self-reliant and future-ready nation!
- Aug 17, 20262.2x their median
Defence Secretary Shri Rajesh Kumar Singh arrived in Yerevan on August 16, 2026 for a two-day visit, where he was received by the Ambassador of India to Armenia and senior representatives of the Armenian Defence Ministry. During the visit, he will engage with the Armenian leadership to chart the course of future India–Armenia defence and strategic cooperation. @armembind @IndiainArmenia @MEAIndia @armenia_mod
- Aug 14, 20262.2x their median
MoD signs contracts with M/s Tata Advanced Systems Ltd (TASL) & M/s NIBE Pvt Ltd on 13 Aug 2026 for procurement of Loiter Munition Systems, Loiter Munitions & accessories for the Indian Army at an approximate cost of Rs 1,577 crore. Procured from Indian vendors under the ‘Buy Indian’ category through the Fast Track Procedure, the acquisition will enhance the operational effectiveness of Artillery Regiments and strengthen indigenous defence manufacturing, giving a major boost to #AatmanirbharBharat.
- Aug 18, 20262.1x their median
Department of Defence Production has notified the Sixth Positive Indigenisation List (PIL) comprising 405 strategically important items with an estimated business potential of Rs 3,070 crore. The list includes 16 ICG items and 389 DPSU items, covering LRUs, sub-systems, sub-assemblies, spares, components & raw materials, further strengthening Aatmanirbharta and promoting indigenous defence manufacturing. Read here: https://t.co/0JlmzwHYJy @rajnathsingh @DefenceMinIndia @SethSanjayMP @HQ_IDS_India @DefProdnIndia @adgpi @indiannavy @IAF_MCC @PIB_India
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 176 interactions against 907K followers, an engagement rate of 0.019%. Measured over 52 original posts, its engagement rate beats 45% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 1.10% of those impressions turn into an interaction. That is about 1.77% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 11:00 UTC, and Friday is the busiest day of the week. Of the 52 posts sampled, 94% carry an image or video, 15% are part of a thread and 33% link out. The account's strongest tracked post pulled 996 interactions, about 5.7x its own typical post. Recurring topics include #independenceday, #harghartiranga, #rakshasutra.
- What is Ministry of Defence, Government of India's engagement rate on X?
- Ministry of Defence, Government of India (@SpokespersonMoD) has an engagement rate of 0.019%, based on the median interactions across 52 original posts from the last 30 days against 906,985 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.019%, Ministry of Defence, Government of India sits above the 25th percentile of the 37,037 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SpokespersonMoD have real engagement?
- Its engagement rate beats 45% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SpokespersonMoD post?
- Most posts go out around 11:00 UTC, and Friday is its busiest day, at roughly 2.43 posts per day across the measured window.