Ministry of Defence, Government of India engagement report
@SpokespersonMoD - 906K followers on X
Measured over 45 original posts from a 30-day window, last computed on October 23, 2026.
Engagement
A typical post picks up 85 interactions against 906K followers, an engagement rate of 0.009%. Measured over 45 original posts, its engagement rate beats 33% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.5K times each, and 1.00% of those impressions turn into an interaction. That is about 0.937% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 45 posts sampled, 100% carry an image or video, 7% are part of a thread and 27% link out. The account's strongest tracked post pulled 2.0K interactions, about 24x its own typical post. Recurring topics include #aatmanirbharta, #asean, #broindia.
Measured over 45 original posts from a 30-day window, last computed on October 23, 2026. Recurring tags: #aatmanirbharta, #asean, #broindia.
Compared with accounts its own size
Ministry of Defence, Government of India's engagement rate beats 33% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 47% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.009%, Ministry of Defence, Government of India sits above the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 27% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 27% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 505 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 9, 202624x their median
Yeh Dil Maange More! A battle cry that became the enduring legacy of Captain Vikram Batra, PVC. 🇮🇳 Remembering the #Kargil hero on his birth anniversary. During #OperationVijay, he led from the front in the capture of Point 5140 and Point 4875, killing nine enemy soldiers in close combat despite heavy enemy fire, before making the supreme sacrifice. For his conspicuous bravery and exceptional leadership, Captain Batra was honoured with the #ParamVirChakra, posthumously. Listen in to our special podcast with his brother, Shri Vishal Batra, as he shares insights into Captain Batra’s courage, sacrifice and enduring legacy. Youtube: https://t.co/66fYMRiFx0 Spotify: https://t.co/LoFwLyRVZO #OperationVijay #KargilWar
- Aug 17, 202612x their median
Watch | A proud moment for India as the Tricolour rises high in South Lebanon. The INDBATT-XXVII (5 RAJPUT Infantry Battalion Group) celebrated the 80th Independence Day, honouring shared heritage and embracing the values of unity. The event was graced by Maj Gen Diodato Abagnara, Force Commander & HoM, UNIFIL; Mr Md Noor Rahman Sheikh, Ambassador of India to Lebanon; Mr Hadi Jaber, Ambassador of Lebanon to India; and other senior officers and families. The joint celebration reflected India’s rich heritage and enduring values of peace and global partnership, while strengthening the bonds between India and South Lebanon. #IndependenceDay #IDC2026 @rajnathsingh @DefenceMinIndia @SethSanjayMP @HQ_IDS_India @DefProdnIndia @adgpi @indiannavy @IAF_MCC @PIB_India
- Aug 19, 20269.8x their median
On his maiden visit to India, Japan’s Defence Minister Mr @shinjirokoiz visited the @IN_WNC in Mumbai on August 19, 2026. He held discussions with Chief of the Naval Staff Admiral Krishna Swaminathan and Flag Officer Commanding-in-Chief, Western Naval Command Vice Admiral Sanjay Vatsayan, and was briefed on the roles, responsibilities and operational capabilities of the @indiannavy. He also inspected the Guard of Honour, laid a wreath at Gaurav Stambh and visited the indigenous warship INS Chennai. @JapaninIndia @IndianEmbTokyo @MEAIndia
- Sep 2, 20269.4x their median
AERO INDIA 2027 IS TAKING FLIGHT! Asia’s largest Air Show returns to Air Force Station Yelahanka, Bengaluru, from 8-12 February 2027. Exhibitor Registrations Open 3 September 2026! Registrations will be available through the dedicated @AeroIndiashow website: https://t.co/yRk0OPxksi. The 16th edition of Aero India will build on its illustrious legacy, bringing together global aerospace and defence leaders to unlock new opportunities for collaboration, innovation, partnerships and growth. Mark your calendars. #AeroIndia2027 awaits! Read here: https://t.co/FZNN5l8Px2
- Aug 18, 20269.2x their median
Defence Secretary Shri Rajesh Kumar Singh on August 18, 2026 visited the Military Academy of Armenia and reviewed the IT Lab established with India’s support. He was also briefed on weapon systems supplied by India. He underlined the expanding cooperation in capacity building & training and reiterated India’s commitment to supporting Armenia in areas of mutual interest. @armenia_mod @IndiainArmenia @MEAIndia
- Sep 13, 20268.4x their median
Strengthening India-Vietnam defence partnership! Defence Secretary Shri Rajesh Kumar Singh met Vietnamese Deputy Minister of National Defence Senior Lt Gen Nguyen Truong Thang on the sidelines of the BRICS Summit. The two sides discussed further deepening the Enhanced Comprehensive Strategic Partnership, strengthening defence industrial cooperation and expanding bilateral defence ties towards a free, open and prosperous Indo-Pacific. 🇮🇳🤝🇻🇳 @AmbHanoi @VNinINDIA @MEAIndia
- Aug 20, 20267.1x their median
Raksha Mantri Shri @rajnathsingh welcomed Japan’s Minister of Defense Mr @shinjirokoiz and held a productive meeting with him in New Delhi on August 20, 2026. @JapaninIndia @IndianEmbTokyo @MEAIndia https://t.co/PB3yZPDmnM
- Sep 10, 20267.0x their median
A significant milestone in the India-Japan defence partnership! 🇮🇳🇯🇵 The maiden visit of JASDF fighter aircraft to India for Exercise #VeerGuardian2026 marks the second joint exercise involving fighter aircraft of both countries, following #VeerGuardian23, when IAF fighter aircraft visited Japan for the first time in 2023. The reciprocal deployment of fighter aircraft is an important initiative symbolising the deepening of India-Japan defence cooperation. The exercise will enhance interoperability, facilitate exchange of tactics and improve operational skills through joint activities, strengthening the foundation for long-term cooperation and stability in the Indo-Pacific. @IndianEmbTokyo @JapaninIndia @MEAIndia
- Sep 5, 20266.2x their median
Passing Out Parade | OTA Gaya – Summer Term 2026 A proud milestone as Officer Cadets of SSC (Tech) Men-65 & Women-36 cross the legendary Antim Pag, taking their Pehla Kadam into commissioned service with the #IndianArmy. The Reviewing Officer exhorted the newly commissioned officers to uphold the values, traditions and ethos of the Indian Army, while congratulating the proud parents on the momentous occasion. 🏅 Sword of Honour & Gold Medal: AUO P Shashi Kumar 🥈 Silver Medal: BUO Deepak Singh Rawat 🥉 Bronze Medal: ACA Navneet Singh 🏆 COAS Banner: Kalidhar Company
- Aug 15, 20265.4x their median
Raksha Mantri Shri @rajnathsingh interacted with the medalists of the International Science Olympiad (ISO) at the Red Fort. These young and brilliant champions were invited to attend the 80th Independence Day celebrations. He congratulated them for scripting history at the Science Olympiad and wished them success in their future endeavours. He expressed his confidence that they will continue to make India proud. 🇮🇳 #IndependenceDay2026 #ViksitBharat2047
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 85 interactions against 906K followers, an engagement rate of 0.009%. Measured over 45 original posts, its engagement rate beats 33% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.5K times each, and 1.00% of those impressions turn into an interaction. That is about 0.937% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 45 posts sampled, 100% carry an image or video, 7% are part of a thread and 27% link out. The account's strongest tracked post pulled 2.0K interactions, about 24x its own typical post. Recurring topics include #aatmanirbharta, #asean, #broindia.
- What is Ministry of Defence, Government of India's engagement rate on X?
- Ministry of Defence, Government of India (@SpokespersonMoD) has an engagement rate of 0.009%, based on the median interactions across 45 original posts from the last 30 days against 906,243 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.009%, Ministry of Defence, Government of India sits above the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SpokespersonMoD have real engagement?
- Its engagement rate beats 33% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SpokespersonMoD post?
- Most posts go out around 11:00 UTC, and Monday is its busiest day, at roughly 1.9 posts per day across the measured window.