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International Space Station engagement report

@Space_Station - 8.9M followers on X

Measured over 52 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.012%
of 8.9M followers
Per impression
0.887%
124K views on a typical post
Reach
1.39%
of its followers see a post
Typical post
1.1K
interactions (median)
Saved
0.023%
28 bookmarks on a typical post
Posting rate
2.4/day
active 90% of days
Peak time
19:00 UTC
Friday

A typical post picks up 1.1K interactions against 8.9M followers, an engagement rate of 0.012%. Measured over 52 original posts, its engagement rate beats 49% of 3,881 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 124K times each, and 0.887% of those impressions turn into an interaction. That is about 1.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 52 posts sampled, 85% carry an image or video and 75% link out. The account's strongest tracked post pulled 15K interactions, about 13x its own typical post.

Measured over 52 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #hwhap.

Compared with accounts its own size

International Space Station's engagement rate beats 49% of the tracked X accounts closest to it in follower count (3,881 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 53% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.012%, International Space Station sits above the 25th percentile of the 37,701 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 22, 202613x their median

    Orbiting over wavy green auroras! Moments like these are some of the most surreal in spaceflight. What a view! https://t.co/3HXJGt51DE

    13K1.9K125148469K viewsView on X
  • Aug 27, 202611x their median

    .@NASA astronaut Jonny Kim retires from the agency after nearly 10 years and one mission aboard the International Space Station. He will serve as lieutenant commander in the @USNavy. More... https://t.co/YSES3amIN5 https://t.co/O7DUvBv2fj

    11K7192272953.2M viewsView on X
  • Aug 3, 20269.4x their median

    I‘ll stop posting timelapses of the aurora from the @Space_Station when I’m tired of looking at them . . . so basically never! Another unforgettable display of this ethereal phenomenon as it danced beneath us last night, this one even more special as it was shared with @astro_anil, as he witnessed it for the first time with such intensity. The red wavelengths (above the green) were particularly bright in this pass.

    8.7K1.3K17379209K viewsView on X
  • Aug 7, 20264.7x their median

    Timelapse of the ISS Optimal Propellent Maneuver (OPM)! We use this to reorient station's attitude in preparation for docking events. This one occurred over some magnificent Mediterranean city lights! https://t.co/clf7Gm5D8M

    4.2K73610274406K viewsView on X
  • Jul 26, 20263.6x their median

    Godspeed Soyuz MC-28 crew. Goodbye Chris - taking on a Padwan! https://t.co/CvNkB4nL0C

    3.6K3432826138K viewsView on X
  • Aug 15, 20263.0x their median

    [🇫🇷 version FR 👇] Day 183 orbit 2837 — 🚨 Did you know I will be going out on my first EVA on Tuesday 18 August? @astro_anil and I will spacewalk together to replace a Space-to-Ground antenna which (as its name indicates) is a critical piece of hardware, allowing communications between the ground control teams in Houston and the International Space Station. Spacewalks don't start when the hatch opens. They begin long before that, with countless hours of preparation: readying the spacesuits, charging and replacing batteries, inspecting safety tethers, organizing the equipment we'll carry into space, servicing the SAFER jet packs, and much more. These photos were taken during suit fit checks. Since our first EVA training sessions in the NBL, each astronaut has worked closely with a dedicated suit engineer who helps customize every detail of the spacesuit 🧑‍🚀 until it feels right, from fingertips to toes. Whether it's relieving a pressure point or adjusting a component, they always seem to have a clever solution. And when you're preparing for one of the most challenging tasks astronauts perform, comfort inside the suit is not a luxury, it’s a necessity. The suit was powered on and pressurised – no leaks – and we successfully checked the biosensors, as well as the communication and life support systems! 👌 I’m ready to go! 📸 @esa / @NASA Jour 183, orbite 2837 – 🚨 Savez-vous que je vais effectuer ma première sortie extravéhiculaire le 18 août ? @astro_anil et moi sortirons dans le vide spatial pour remplacer une antenne SGANT – un équipement essentiel qui permet les échanges entre le Centre de contrôle à Houston et la Station spatiale internationale. Une sortie dans l’espace commence bien avant l’ouverture du sas, avec d’innombrables heures de travail en amont : préparation des scaphandres, recharge et remplacement des batteries, inspection des longes de sécurité, organisation du matériel que nous emporterons à l’extérieur, entretien du propulseur de secours (SAFER) et bien plus encore. Ces photos ont été prises lors d’essais du scaphandre. Depuis les premières séances d'entraînement dans le NBL, chaque astronaute travaille avec un ingénieur dédié qui aide à adapter minutieusement le scaphandre 🧑‍🚀 pour qu’il soit le plus confortable possible, du bout des doigts jusqu’aux orteils. Qu’il s’agisse de soulager un point de pression, d’ajuster un composant ou d’améliorer un détail, ils ont toujours une solution ingénieuse à proposer ! Et lorsqu’on se prépare à l’une des tâches les plus exigeantes du métier d’astronaute, le confort n’est pas un luxe, c’est une nécessité opérationnelle. Le scaphandre a été mis sous tension puis pressurisé, et aucune fuite n’a été détectée. Nous avons également vérifié avec succès les capteurs biomédicaux, ainsi que les systèmes de communication et de support de vie. 👌 Je suis prête ! #εpsilon • @Space_Station • @NASAJohnson • @CNES • @esaspaceflight • @ESA_fr

    2.8K449891675K viewsView on X
  • Aug 1, 20262.5x their median

    .@NASA astronaut Deniz Burnham is targeted to begin her first mission to the International Space Station, serving as an Expedition 76 flight engineer, in March 2027. More... https://t.co/Zv9Vn7Pnmo https://t.co/ef2Wc4dARi

    2.4K2169211197K viewsView on X
  • Aug 21, 20262.4x their median

    I was worried I might get used to seeing sights like this. I don’t. This was a moon rise, on an iPhone, during a break from a required workout which is nearby the window. It reminds me to carry that same sense of awe when I return. Also, I can’t wait until we land on the moon again.

    2.4K250501068K viewsView on X
  • Aug 10, 20262.3x their median

    The next spacewalk is set for Tuesday, Aug. 18, with astronauts Anil Menon of @NASA and Sophie Adenot of @ESA. The Expedition 75 crew is preparing for the spacewalk while keeping up with physics and human research. More... https://t.co/SP0iaJQYrX https://t.co/0L11qeGQVh

    2.2K3194828238K viewsView on X
  • Jul 25, 20262.1x their median

    A bittersweet day on the @Space_Station, as we prepare to say goodbye to the Soyuz 74S crew. Expedition 74 has been full of science, technology demonstrations and station maintenance, and most importantly, enduring friendship and “huggles”. See you back on Earth my friends! https://t.co/B84kuzNq16

    2.0K2345518267K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#hwhap

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.1K interactions against 8.9M followers, an engagement rate of 0.012%. Measured over 52 original posts, its engagement rate beats 49% of 3,881 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 124K times each, and 0.887% of those impressions turn into an interaction. That is about 1.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 52 posts sampled, 85% carry an image or video and 75% link out. The account's strongest tracked post pulled 15K interactions, about 13x its own typical post.

What is International Space Station's engagement rate on X?
International Space Station (@Space_Station) has an engagement rate of 0.012%, based on the median interactions across 52 original posts from the last 30 days against 8,897,178 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.012%, International Space Station sits above the 25th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Space_Station have real engagement?
Its engagement rate beats 49% of the tracked X accounts closest to it in follower count (3,881 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Space_Station post?
Most posts go out around 19:00 UTC, and Friday is its busiest day, at roughly 2.4 posts per day across the measured window.

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