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International Space Station engagement report

@Space_Station - 8.9M followers on X

Measured over 56 original posts from a 30-day window, last computed on October 24, 2026.

Engagement

Middle of its size range
Per follower
0.011%
of 8.9M followers
Per impression
1.26%
80K views on a typical post
Reach
0.9%
of its followers see a post
Typical post
1.0K
interactions (median)
Saved
0.039%
31 bookmarks on a typical post
Posting rate
3.07/day
active 93% of days
Peak time
18:00 UTC
Thursday

A typical post picks up 1.0K interactions against 8.9M followers, an engagement rate of 0.011%. Measured over 56 original posts, its engagement rate beats 36% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 80K times each, and 1.26% of those impressions turn into an interaction. That is about 0.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 56 posts sampled, 80% carry an image or video and 93% link out. The account's strongest tracked post pulled 15K interactions, about 15x its own typical post. Recurring topics include #crew13, #hwhap, #icymi.

Measured over 56 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #crew13, #hwhap, #icymi.

Compared with accounts its own size

International Space Station's engagement rate beats 36% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 54% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.011%, International Space Station sits above the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,491 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video80% of posts+111%+108% to +115%34K
Outbound link93% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 80% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 93% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 222 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 22, 202615x their median

    Orbiting over wavy green auroras! Moments like these are some of the most surreal in spaceflight. What a view! https://t.co/3HXJGt51DE

    13K1.9K128153506K viewsView on X
  • Aug 27, 202612x their median

    .@NASA astronaut Jonny Kim retires from the agency after nearly 10 years and one mission aboard the International Space Station. He will serve as lieutenant commander in the @USNavy. More... https://t.co/YSES3amIN5 https://t.co/O7DUvBv2fj

    11K7192252973.3M viewsView on X
  • Aug 3, 202610x their median

    I‘ll stop posting timelapses of the aurora from the @Space_Station when I’m tired of looking at them . . . so basically never! Another unforgettable display of this ethereal phenomenon as it danced beneath us last night, this one even more special as it was shared with @astro_anil, as he witnessed it for the first time with such intensity. The red wavelengths (above the green) were particularly bright in this pass.

    8.7K1.3K17279210K viewsView on X
  • Oct 1, 20265.3x their median

    The Dragon supporting this mission previously flew Ax-4 to the @Space_Station https://t.co/cDRXV8g2XK

    4.5K56421347616K viewsView on X
  • Aug 7, 20265.1x their median

    Timelapse of the ISS Optimal Propellent Maneuver (OPM)! We use this to reorient station's attitude in preparation for docking events. This one occurred over some magnificent Mediterranean city lights! https://t.co/clf7Gm5D8M

    4.2K71110175413K viewsView on X
  • Jul 26, 20263.9x their median

    Godspeed Soyuz MC-28 crew. Goodbye Chris - taking on a Padwan! https://t.co/CvNkB4nL0C

    3.6K3432826138K viewsView on X
  • Aug 31, 20263.3x their median

    Astronauts Sophie Adenot of @ESA and Jessica Meir of @NASA are ready for a spacewalk set to begin at 8:30 a.m. EDT on Tuesday, Sept. 1, for navigation and science maintenance outside the orbital outpost. More... https://t.co/UyZomK0oKw https://t.co/lbjosF7Ff9

    2.9K3435220193K viewsView on X
  • Aug 15, 20263.3x their median

    [🇫🇷 version FR 👇] Day 183 orbit 2837 — 🚨 Did you know I will be going out on my first EVA on Tuesday 18 August? @astro_anil and I will spacewalk together to replace a Space-to-Ground antenna which (as its name indicates) is a critical piece of hardware, allowing communications between the ground control teams in Houston and the International Space Station. Spacewalks don't start when the hatch opens. They begin long before that, with countless hours of preparation: readying the spacesuits, charging and replacing batteries, inspecting safety tethers, organizing the equipment we'll carry into space, servicing the SAFER jet packs, and much more. These photos were taken during suit fit checks. Since our first EVA training sessions in the NBL, each astronaut has worked closely with a dedicated suit engineer who helps customize every detail of the spacesuit 🧑‍🚀 until it feels right, from fingertips to toes. Whether it's relieving a pressure point or adjusting a component, they always seem to have a clever solution. And when you're preparing for one of the most challenging tasks astronauts perform, comfort inside the suit is not a luxury, it’s a necessity. The suit was powered on and pressurised – no leaks – and we successfully checked the biosensors, as well as the communication and life support systems! 👌 I’m ready to go! 📸 @esa / @NASA Jour 183, orbite 2837 – 🚨 Savez-vous que je vais effectuer ma première sortie extravéhiculaire le 18 août ? @astro_anil et moi sortirons dans le vide spatial pour remplacer une antenne SGANT – un équipement essentiel qui permet les échanges entre le Centre de contrôle à Houston et la Station spatiale internationale. Une sortie dans l’espace commence bien avant l’ouverture du sas, avec d’innombrables heures de travail en amont : préparation des scaphandres, recharge et remplacement des batteries, inspection des longes de sécurité, organisation du matériel que nous emporterons à l’extérieur, entretien du propulseur de secours (SAFER) et bien plus encore. Ces photos ont été prises lors d’essais du scaphandre. Depuis les premières séances d'entraînement dans le NBL, chaque astronaute travaille avec un ingénieur dédié qui aide à adapter minutieusement le scaphandre 🧑‍🚀 pour qu’il soit le plus confortable possible, du bout des doigts jusqu’aux orteils. Qu’il s’agisse de soulager un point de pression, d’ajuster un composant ou d’améliorer un détail, ils ont toujours une solution ingénieuse à proposer ! Et lorsqu’on se prépare à l’une des tâches les plus exigeantes du métier d’astronaute, le confort n’est pas un luxe, c’est une nécessité opérationnelle. Le scaphandre a été mis sous tension puis pressurisé, et aucune fuite n’a été détectée. Nous avons également vérifié avec succès les capteurs biomédicaux, ainsi que les systèmes de communication et de support de vie. 👌 Je suis prête ! #εpsilon • @Space_Station • @NASAJohnson • @CNES • @esaspaceflight • @ESA_fr

    2.8K447891676K viewsView on X
  • Sep 20, 20263.3x their median

    Five spaceships are now parked at the International Space Station following the docking of the Progress 96 cargo spacecraft to the Poisk module on Saturday, Sept. 19. More... https://t.co/itqaZ2njlt https://t.co/9CsT1Yvipa

    2.8K3967731212K viewsView on X
  • Sep 5, 20263.2x their median

    Day and night over Istanbul: Türkiye’s Bosphorus Strait splits the city, separates Europe and Asia, and links the Sea of Marmara with the Black Sea. By night, older amber lights contrast with newer, brighter LEDs. Istanbul Airport also stands out clearly in these views from the orbital outpost.

    2.9K3164952467K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#crew13#hwhap#icymi

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.0K interactions against 8.9M followers, an engagement rate of 0.011%. Measured over 56 original posts, its engagement rate beats 36% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 80K times each, and 1.26% of those impressions turn into an interaction. That is about 0.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 56 posts sampled, 80% carry an image or video and 93% link out. The account's strongest tracked post pulled 15K interactions, about 15x its own typical post. Recurring topics include #crew13, #hwhap, #icymi.

What is International Space Station's engagement rate on X?
International Space Station (@Space_Station) has an engagement rate of 0.011%, based on the median interactions across 56 original posts from the last 30 days against 8,884,643 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.011%, International Space Station sits above the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Space_Station have real engagement?
Its engagement rate beats 36% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Space_Station post?
Most posts go out around 18:00 UTC, and Thursday is its busiest day, at roughly 3.07 posts per day across the measured window.

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