U.S. Southern Command engagement report
@Southcom - 935K followers on X
Measured over 43 original posts from a 30-day window, last computed on August 28, 2026.
Engagement
A typical post picks up 455 interactions against 935K followers, an engagement rate of 0.049%. Measured over 43 original posts, its engagement rate beats 61% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 27K times each, and 1.66% of those impressions turn into an interaction. That is about 2.94% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 43 posts sampled, 95% carry an image or video and 9% link out. The account's strongest tracked post pulled 2.4K interactions, about 5.2x its own typical post. Recurring topics include #southcom, #lcf24, #panamax26.
Measured over 43 original posts from a 30-day window, last computed on August 28, 2026. Recurring tags: #southcom, #lcf24, #panamax26.
Compared with accounts its own size
U.S. Southern Command's engagement rate beats 61% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 65% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.049%, U.S. Southern Command sits above the 25th percentile of the 36,521 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 15, 20265.2x their median
.@USForeignAssist: Durante la noche, @US_TRANSCOM y @Southcom enviaron bienes de ayuda humanitaria fundamentales desde el almacén del @StateDept en Miami hacia Bogotá, para apoyar las labores de respuesta ante el terremoto en Colombia. @UNmigration y @WFP_Colombia distribuirán estos suministros a las familias colombianas afectadas por el devastador terremoto de esta semana.
- Aug 16, 20265.2x their median
🤝 La ayuda de EE. UU. a Colombia para la recuperación del terremoto continúa: Hoy, un C-17 Globemaster de la @usairforce entregó asistencia y suministros de primera necesidad en #Medellín para su distribución a las comunidades más afectadas en Colombia. ✈️ @Southcom está apoyando activamente la respuesta humanitaria de EE. UU. liderada por el @StateDept tras el terremoto del 10 de agosto en el occidente de Colombia. Estados Unidos se solidariza con el pueblo colombiano durante esta crisis. 🇺🇸🫂🇨🇴 @DeptofWar @SecWar @WHAAsstSecty @USForeignAssist @USAenEspanol @USEmbassyBogota @US_TRANSCOM @AirMobilityCmd
- Aug 27, 20265.0x their median
Unified front against cartels and narco-terrorists: "The border between Colombia and Ecuador is a geographic chokepoint that violent cartels have long exploited. Today, we are changing the game. In a powerful display of regional unity, Colombian Minister of Defense Jorge Eduardo Mora, General Commander of the Colombian Military Forces Major General Erick Rodríguez Aparicio, Ecuadorian Minister of Defense Gian Carlo Loffredo, Chief of Defense Gen. Henry Delgado Salvador, Joint Task Force Western Hemisphere Commander Maj. Gen. Kevin J. Jarrard, and I met in San Lorenzo, Ecuador — in the midst of this dangerous region. Under the banner of the Americas Counter Cartel Coalition, we cemented a unified strategy to hunt cartel leadership, shatter their logistics, and permanently deny them safe haven." — #SOUTHCOM Commander Gen. Francis L. Donovan #JTFWHEM #A3C @mindefensa @FuerzasMilCol @USEmbassyBogota @DeptofWar @WHAAsstSecty @USAenEspanol @DefensaEc @FFAAECUADOR @USEmbassyEC
- Aug 27, 20264.0x their median
Taking the fight to the areas that need it most. In Tumaco, Colombia, #SOUTHCOM Commander Gen. Francis L. Donovan, Minister of Defense Jorge Eduardo Mora, and General Commander of the Colombian Military Forces Major General Erick Rodríguez Aparicio were briefed by elite @FuerzasMilCol troops who are combating and dismantling narco-terrorist networks in the southern Pacific region. The Americas Counter Cartel Coalition is taking concrete actions to defeat cartels and narco-terrorists that threaten safety and sovereignty across the Western Hemisphere. @mindefensa @USEmbassyBogota @DeptofWar @WHAAsstSecty @USAenEspanol
- Aug 15, 20263.9x their median
Helping the people of Colombia MISSION UPDATE: Overnight, a @usairforce C-17 Globemaster delivered life-saving assistance and supplies to Bogota, Colombia. The delivery helped surge critically needed assistance to hard-hit communities in Colombia. #SOUTHCOM is actively supporting the @StateDept-led U.S. humanitarian response following the Aug. 10 earthquake in western Colombia. The United States stands in solidarity with the Colombian people during this crisis. @DeptofWar @SecWar @WHAAsstSecty @USForeignAssist @USAenEspanol @USEmbassyBogota @US_TRANSCOM @AirMobilityCmd
- Aug 19, 20263.8x their median
Combating cartels in the Western Hemisphere: The Americas Counter Cartel Coalition is paving the way to defeat narco-terrorists. Together, we are dismantling these narco-terrorist networks to halt the spread of violence and corruption throughout the region and into the U.S. homeland. U.S. military forces are deployed to the #SOUTHCOM area of responsibility in support of Joint Task Force Western Hemisphere, @DeptofWar-directed operations, and the President’s priorities to disrupt illicit drug trafficking, deter malign actors and protect the homeland through continuous presence. #JTFWHEM @The24MEU @USMC @MARFORSOUTH @SecWar @USNavy @NAVSOUS4THFLT @afsouth @usairforce
- Aug 19, 20263.8x their median
U.S. Southern Command is changing the game. Whether by air, land, or sea, U.S. forces are taking the fight to the enemy. Alongside our Americas Counter Cartel Coalition partners, we are applying total systemic friction on narco-terrorist networks that spread terror and instability across the region. U.S. military forces are deployed to the #SOUTHCOM area of responsibility in support of Joint Task Force Western Hemisphere, @DeptofWar-directed operations, and the President’s priorities to disrupt illicit drug trafficking, deter malign actors and protect the homeland through continuous presence. #JTFWHEM @The24MEU @USMC @MARFORSOUTH @SecWar @USNavy @NAVSOUS4THFLT @afsouth @usairforce
- Aug 27, 20262.8x their median
Changing the game on the front lines of narco-terrorism: The border region between southwest #Colombia and northwest #Ecuador is a major corridor for cocaine trafficking by some of the world's most violent organizations. Today in the heart of that region, top Americas Counter Cartel Coalition leaders—SOUTHCOM Commander Gen. Francis L. Donovan, Colombian Minister of Defense Jorge Eduardo Mora, General Commander of the Colombian Military Forces Major General Erick Rodríguez Aparicio, Ecuadorian Minister of Defense Gian Carlo Loffredo, and Chief of Defense Gen. Henry Delgado Salvador— stood with elite forces in San Lorenzo, Ecuador, to sharpen a joint strategy to target cartel operations and leadership. #SOUTHCOM #A3C @mindefensa @FuerzasMilCol @USEmbassyBogota @DeptofWar @WHAAsstSecty @USAenEspanol @DefensaEc @FFAAECUADOR @USEmbassyEC
- Aug 19, 20262.6x their median
EE. UU. va a estar junto al Perú para enfrentar El Niño. Con una estrategia de prevención antes de reacción, vamos a ser modelo de cooperación regional. Hoy, junto al canciller Espá @CancilleriaPeru, hablamos con prensa local e internacional sobre las medidas discutidas en Florida @Southcom para apoyar al Perú.
- Aug 20, 20262.6x their median
Estados Unidos mantiene su compromiso de ayudar al pueblo colombiano a recuperarse del terremoto del 10 de agosto. Desde ayer, aviones C-130 de los Estados Unidos @Southcom han viajado entre Barranquilla y Quibdó para entregar suministros humanitarios vitales adquiridos por la @Gobatlantico a las áreas más afectadas en Quibdó y sus alrededores. 🇺🇸🫂🇨🇴
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 455 interactions against 935K followers, an engagement rate of 0.049%. Measured over 43 original posts, its engagement rate beats 61% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 27K times each, and 1.66% of those impressions turn into an interaction. That is about 2.94% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 43 posts sampled, 95% carry an image or video and 9% link out. The account's strongest tracked post pulled 2.4K interactions, about 5.2x its own typical post. Recurring topics include #southcom, #lcf24, #panamax26.
- What is U.S. Southern Command's engagement rate on X?
- U.S. Southern Command (@Southcom) has an engagement rate of 0.049%, based on the median interactions across 43 original posts from the last 30 days against 934,709 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.049%, U.S. Southern Command sits above the 25th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Southcom have real engagement?
- Its engagement rate beats 61% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Southcom post?
- Most posts go out around 13:00 UTC, and Thursday is its busiest day, at roughly 3.3 posts per day across the measured window.