U.S. Southern Command engagement report
@Southcom - 988K followers on X
Measured over 32 original posts from a 30-day window, last computed on October 21, 2026.
Engagement
A typical post picks up 482 interactions against 988K followers, an engagement rate of 0.049%. Measured over 32 original posts, its engagement rate beats 59% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 3.54% of those impressions turn into an interaction. That is about 1.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 16K interactions, about 33x its own typical post. Recurring topics include #southcom, #peru, #readiness.
Measured over 32 original posts from a 30-day window, last computed on October 21, 2026. Recurring tags: #southcom, #peru, #readiness.
Compared with accounts its own size
U.S. Southern Command's engagement rate beats 59% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 82% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.049%, U.S. Southern Command sits above the 25th percentile of the 204,798 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 3% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 536 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 20, 202633x their median
¡Golpe contundente al narcotráfico! La Policía Nacional acaba de lograr la mayor incautación de cocaína en el puerto de Cartagena de los últimos 10 años: 7,6 toneladas que tenían como destino los Países Bajos, en Europa. En tan solo 75 días de Gobierno, nuestra Fuerza Pública ha incautado 132 toneladas de cocaína, valoradas en 6.108 millones de dólares. ¡No hay tregua contra el narcoterrorismo! Cada dosis que impedimos que llegue a las calles salva vidas, y cada dólar que les arrebatamos debilita sus estructuras criminales. Porque el dinero del narcotráfico es el combustible que alimenta todas las formas de violencia. ¡Esto es apenas el comienzo de la Patria Milagro! ¡Firme por la Patria! ¡Viva Cristo Rey! (A.D.L.E.) 🇨🇴🐅
- Aug 29, 202620x their median
"Today's interdiction and sinking of a floating refueling station used for at-sea drug trafficking operations dealt a direct blow to the logistics network fueling narco-terrorists and cartels in the Western Hemisphere. By severing this critical maritime node, our Joint Force — spearheaded by the precision and professionalism of our Marines and Sailors of Joint Task Force Western Hemisphere aboard USS San Antonio — fractured a primary artery of this illicit logistics chain and sent an unmistakable message to narco-terrorists across the region." - #SOUTHCOM Commander Gen. Francis L. Donovan https://t.co/tM0GLZ9sQv #A3C #JTFWHEM @DeptofWar @SecWar @USMC @USNavy @USEmbassyEc @DefensaEc @The24MEU
- Sep 19, 202614x their median
On September 19, under the direction of #SOUTHCOM, Joint Task Force Western Hemisphere executed a lethal, kinetic strike on a go-fast vessel operating along established narco-trafficking routes in the Caribbean. Confirmed intelligence revealed the vessel's active involvement in narco-trafficking. The operation killed four narco-terrorists. #JTFWHEM @DeptofWar @SecWar
- Sep 2, 20268.9x their median
On Sept. 2, at the direction of #SOUTHCOM Commander Gen. Francis L. Donovan, and in coordination and collaboration with the Government of Ecuador, Joint Task Force Western Hemisphere (JTF-WHEM) successfully interdicted a vessel operating as a floating refueling station in support of illicit at-sea drug trafficking operations in international waters of the Eastern Pacific. Intelligence confirmed the vessel was operating in support of the Los Choneros violent narco-terrorist organization. U.S. Marines and Sailors, launched from USS San Antonio (LPD 17), interdicted, boarded, searched, and cleared the vessel without incident. Individuals removed from the vessel are being safely transferred to Ecuadorian Authorities. Once cleared, U.S. forces sank the vessel. This interdiction cuts off a critical node in the traffickers' logistics chain and advances the goals of the Americas Counter Cartel Coalition (A3C) and JTF-WHEM to dismantle narco-terrorist networks. The @DeptofWar and the A3C remain unwavering in their mission to defeat narco-terrorists in the Western Hemisphere and defend our homeland. "We are taking decisive action to dismantle and destroy sophisticated logistics networks used by narco-terrorists to traffic drugs and spread violence throughout the Western Hemisphere. This operation demonstrated the elite capabilities and precision of Joint Task Force Western Hemisphere, which is on watch in the region to apply total systemic friction on these networks." — SOUTHCOM Commander Gen. Francis L. Donovan #A3C #JTFWHEM @SecWar @USMC @USNavy @USEmbassyEc @DefensaEc @The24MEU
- Aug 27, 20265.6x their median
Unified front against cartels and narco-terrorists: "The border between Colombia and Ecuador is a geographic chokepoint that violent cartels have long exploited. Today, we are changing the game. In a powerful display of regional unity, Colombian Minister of Defense Jorge Eduardo Mora, General Commander of the Colombian Military Forces Major General Erick Rodríguez Aparicio, Ecuadorian Minister of Defense Gian Carlo Loffredo, Chief of Defense Gen. Henry Delgado Salvador, Joint Task Force Western Hemisphere Commander Maj. Gen. Kevin J. Jarrard, and I met in San Lorenzo, Ecuador — in the midst of this dangerous region. Under the banner of the Americas Counter Cartel Coalition, we cemented a unified strategy to hunt cartel leadership, shatter their logistics, and permanently deny them safe haven." — #SOUTHCOM Commander Gen. Francis L. Donovan #JTFWHEM #A3C @mindefensa @FuerzasMilCol @USEmbassyBogota @DeptofWar @WHAAsstSecty @USAenEspanol @DefensaEc @FFAAECUADOR @USEmbassyEC
- Aug 15, 20264.9x their median
.@USForeignAssist: Durante la noche, @US_TRANSCOM y @Southcom enviaron bienes de ayuda humanitaria fundamentales desde el almacén del @StateDept en Miami hacia Bogotá, para apoyar las labores de respuesta ante el terremoto en Colombia. @UNmigration y @WFP_Colombia distribuirán estos suministros a las familias colombianas afectadas por el devastador terremoto de esta semana.
- Aug 16, 20264.9x their median
🤝 La ayuda de EE. UU. a Colombia para la recuperación del terremoto continúa: Hoy, un C-17 Globemaster de la @usairforce entregó asistencia y suministros de primera necesidad en #Medellín para su distribución a las comunidades más afectadas en Colombia. ✈️ @Southcom está apoyando activamente la respuesta humanitaria de EE. UU. liderada por el @StateDept tras el terremoto del 10 de agosto en el occidente de Colombia. Estados Unidos se solidariza con el pueblo colombiano durante esta crisis. 🇺🇸🫂🇨🇴 @DeptofWar @SecWar @WHAAsstSecty @USForeignAssist @USAenEspanol @USEmbassyBogota @US_TRANSCOM @AirMobilityCmd
- Aug 28, 20264.8x their median
The Americas Counter Cartel Coalition (A3C) is on the offensive: #SOUTHCOM Commander Gen. Francis L. Donovan departs Colombia today following a pivotal multi-day visit spanning from Bogota to the front lines of Tumaco and San Lorenzo. "The dedication of the Colombian forces we stood with this week is unmatched. By forging a unified front, we will disrupt narco-terrorist operations, dismantle their leadership, and eliminate their violent networks that threaten our shared security and sovereignty. The Americas Counter Cartel Coalition and Joint Task Force Western Hemisphere is moving forward with unprecedented speed and resolve." — Gen. Francis L. Donovan @mindefensa @FuerzasMilCol @USEmbassyBogota @DeptofWar @WHAAsstSecty @USAenEspanol
- Oct 18, 20264.2x their median
Un momento histórico para nuestra misión en Caracas. El @StateDept y el Cuerpo de Marines de EE.UU. mantienen una alianza histórica para garantizar la seguridad de nuestras instalaciones diplomáticas en todo el mundo. Compartimos los momentos más destacados de la ceremonia de reactivación oficial del Destacamento de Seguridad del Cuerpo de Marines en nuestra Embajada, encabezada por el general Eric M. Smith. @MSG_Duty @USMC
- Aug 27, 20264.0x their median
Taking the fight to the areas that need it most. In Tumaco, Colombia, #SOUTHCOM Commander Gen. Francis L. Donovan, Minister of Defense Jorge Eduardo Mora, and General Commander of the Colombian Military Forces Major General Erick Rodríguez Aparicio were briefed by elite @FuerzasMilCol troops who are combating and dismantling narco-terrorist networks in the southern Pacific region. The Americas Counter Cartel Coalition is taking concrete actions to defeat cartels and narco-terrorists that threaten safety and sovereignty across the Western Hemisphere. @mindefensa @USEmbassyBogota @DeptofWar @WHAAsstSecty @USAenEspanol
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 482 interactions against 988K followers, an engagement rate of 0.049%. Measured over 32 original posts, its engagement rate beats 59% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 3.54% of those impressions turn into an interaction. That is about 1.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 16K interactions, about 33x its own typical post. Recurring topics include #southcom, #peru, #readiness.
- What is U.S. Southern Command's engagement rate on X?
- U.S. Southern Command (@Southcom) has an engagement rate of 0.049%, based on the median interactions across 32 original posts from the last 30 days against 988,259 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.049%, U.S. Southern Command sits above the 25th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Southcom have real engagement?
- Its engagement rate beats 59% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Southcom post?
- Most posts go out around 18:00 UTC, and Sunday is its busiest day, at roughly 2.23 posts per day across the measured window.