Sotheby's engagement report
@Sothebys - 194K followers on X
Measured over 51 original posts from a 30-day window, last computed on October 11, 2026.
Engagement
A typical post picks up 64 interactions against 194K followers, an engagement rate of 0.033%. Measured over 51 original posts, its engagement rate beats 40% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.4K times each, and 1.46% of those impressions turn into an interaction. That is about 2.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 18:00 UTC, and Friday is the busiest day of the week. Of the 51 posts sampled, 98% carry an image or video and 92% link out. The account's strongest tracked post pulled 1.1K interactions, about 18x its own typical post. Recurring topics include #sothebyshongkong, #sothebysparis, #sothebysgeneva.
Measured over 51 original posts from a 30-day window, last computed on October 11, 2026. Recurring tags: #sothebyshongkong, #sothebysparis, #sothebysgeneva.
Compared with accounts its own size
Sotheby's's engagement rate beats 40% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 53% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.033%, Sotheby's sits above the 25th percentile of the 205,676 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.679% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 98% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 92% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 98% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 92% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 667 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 30, 202618x their median
Unveiled: A treasure from Van Gogh’s final days, not seen in public in over 60 years. ‘Châtaigniers en fleurs’ is the centerpiece of an unparalleled collection of Impressionist and Post-Impressionist masterpieces that will headline The New York Sales: https://t.co/T5NIahd7M6 Painted in May 1890 after his release from the asylum of Saint Rémy and just after his arrival to the village of Auvers-sur-Oise (where he spent the last two months of his life), ‘Châtaigniers en fleurs’ has the vigor found in the artist’s greatest works. At this time, Van Gogh experienced a powerful wave of optimism and energy that spilled out onto his canvases in the most urgent and expressive period of his career. Of the remarkable paintings Van Gogh produced in Auvers, only 8 landscapes remain in private hands. ‘Châtaigniers en fleurs’ is poised to set a new record for the artist when it auctions at #SothebysNewYork this November as part of ‘Legendary: The Blaquier-Arrieta Collection.’ The New York Sales is presented in partnership with @celineofficial.
- Sep 18, 20264.2x their median
It's a world record! The only Cartier Cheich in white gold to exist is officially the most valuable wristwatch by the French maison ever sold at auction. If you're thinking about selling your watches during this moment of market momentum, start your valuation >> https://t.co/23F5VlnLtR Just five iterations of the ultra-rare timepiece were ever made, with this fifth example commissioned in 2010 for renowned collector Giorgio Seragnoli. Today, it stole the show at the #SothebysHongKong live Important Watches sale following a frenzied sixteen-minute bidding battle between collectors online, on the phones, and in the room. Relive the moment Sotheby's Sam Hines brought down the hammer at more than double its pre-sale estimate, selling for 26.5 million HKD / $3.4 million. Luxury Week is presented by @LuxuryGroup.Official.
- Sep 9, 20262.2x their median
Grande sonnerie watches, let alone those designed by Audemars Piguet, are regarded as the apex of watchmaking complications. Add a cloisonné enamel dial made by Anita Porchet Atelier, and you have something truly irreplaceable. Bid now >> https://t.co/eeTZH2s0mH This unique Code 11.59 Grande Sonnerie Carillon Supersonnerie combines one of watchmaking’s most demanding complications with Audemars Piguet’s acoustic technology, designed to enhance the clarity, richness, and resonance of its chimes. It also features a one-of-a-kind enamel dial depicting a Samurai, crafted by Anita Porchet Atelier. Luxury Week is presented by @LuxuryGroup.Official.
- Oct 7, 20261.9x their median
Princess Diana's ‘Revenge Dress' has officially landed at #SothebysHongKong through 15 October. Register to bid >> https://t.co/kNg40Xzb5n Designed by Christina Stambolian, the striking black silk cocktail dress became one of the most defining fashion moments of the 20th century when the Princess of Wales wore it to London's Serpentine Gallery in 1994. Today, it remains as a powerful symbol of Diana's independence and determination to own her own narrative. Come view the statement piece at our Hong Kong Maison at LANDMARK CHATER before its next stop at #SothebysGeneva.
- Aug 9, 20261.8x their median
Bidders made quick work of this masterful Basquiat painting, a standout of The New York Sales in May. His defining work achieved $52.7 million at #SothebysNewYork. The painting, ‘Museum Security (Broadway Meltdown),’ was one of 12 monumental canvases Basquiat made in 1983. This series embodies the themes of success and exploitation, fame and abjection, value and merit, race, class, and colonialism for which the artist is best known. If you’re looking to consign with Sotheby’s after our record-breaking first half of the year, get in touch at: https://t.co/VwJwPr3qyG
- Sep 3, 20261.7x their median
Six Cartier Crashes from the ‘Neo-Vintage' era make their auction debut at #SothebysHongKong this September. Few luxury houses approach watchmaking like the French maison, and the sculptural artistry of the Crash continues to captivate contemporary collectors globally. Which one would you choose? Register to bid now >> https://t.co/myvuZvL8Pa The line-up includes gem-set iterations featuring diamonds and sapphires from the maison's ‘jeweler's perspective,' as well as a 1991 Paris Crash in yellow gold—the first serialized production run in the model's history. Luxury Week is presented by @LuxuryGroup.Official.
- Oct 1, 20261.7x their median
Only 22 Sonnerie watches are recorded in the history of A. Lange & Söhne, and this November, one of the rarest and most unique examples will go under the hammer at #SothebysGeneva. Register to bid now >> https://t.co/z1po8hVpyM Sold in 1914, No. 80'028 is the only pocket watch from the manufacturer known to combine both Grande and Petite Sonnerie with a perpetual calendar, moon phases, and quarter repetition—a true testament to the technical ambition of German watchmaking's golden age. Fresh to the market and preserved as a complete ensemble, the pocket watch retains its original certificate, presentation box, accessories, and documented history tracing it to Munich watchmaker and Court Watchmaker Carl Schmutzer. More than 110 years after leaving Glashütte, it represents the ingenuity, craftsmanship, and ambition that established A. Lange & Söhne among the foremost watchmakers of its era.
- Sep 23, 20261.6x their median
Offered from the family of its original owner, this Rolex Daytona ‘Paul Newman' Ref. 6241 headlines our #SothebysParis Fine Watches online sale. Rarity, originality, and provenance define the coveted timepiece, prized for its ‘Paul Newman' dial, named after the actor and racing driver who famously wore such models. Bid now on this and more >> https://t.co/WY3zgRAyo7 Preserved by the same family since new, the vintage Rolex is connected directly to the era in which it was worn and cherished—and can soon be yours.
- Sep 18, 20261.5x their median
Signed jewels by Cartier continued to captivate at this week’s High Jewelry sale at #SothebysHongKong. The French maison’s 1925 statement necklace featuring jadeite, onyx, and diamonds was a favorite of visitors, and it didn’t disappoint at auction. If you’re thinking about selling your jewelry during this moment of market momentum, start your valuation >> https://t.co/23F5VlnLtR Watch as Sotheby’s Uni Kim sells the magnificent jewel for over 6x its estimate at a final seven-figure hammer price of 2.2 million HKD.
- Oct 5, 2026
Luxury Week is in full swing at #SothebysParis, with our Handbags & Accessories exhibition taking center stage. Bid now >> https://t.co/c4OL3TcpnB Discover the unparalleled savoir-faire of Hermès, featuring sought-after Birkin and Kelly bags designed for every occasion. Visit us in person through 6 October at 83 rue du Faubourg Saint-Honoré.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 64 interactions against 194K followers, an engagement rate of 0.033%. Measured over 51 original posts, its engagement rate beats 40% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.4K times each, and 1.46% of those impressions turn into an interaction. That is about 2.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 18:00 UTC, and Friday is the busiest day of the week. Of the 51 posts sampled, 98% carry an image or video and 92% link out. The account's strongest tracked post pulled 1.1K interactions, about 18x its own typical post. Recurring topics include #sothebyshongkong, #sothebysparis, #sothebysgeneva.
- What is Sotheby's's engagement rate on X?
- Sotheby's (@Sothebys) has an engagement rate of 0.033%, based on the median interactions across 51 original posts from the last 30 days against 194,275 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.033%, Sotheby's sits above the 25th percentile of the 205,676 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Sothebys have real engagement?
- Its engagement rate beats 40% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Sothebys post?
- Most posts go out around 18:00 UTC, and Friday is its busiest day, at roughly 1.7 posts per day across the measured window.