Santa Monica Studio β God of War Laufey engagement report
@SonySantaMonica - 885K followers on X
Measured over 6 original posts from a 30-day window, last computed on August 29, 2026.
Engagement
Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 3.7K interactions against 885K followers, an engagement rate of 0.423%. Posts are seen about 110K times each, and 3.42% of those impressions turn into an interaction. That is about 12.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.4 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 6 posts sampled, 83% carry an image or video and 33% are part of a thread. The account's strongest tracked post pulled 215K interactions, about 57x its own typical post. Recurring topics include #solareclipse2026, #γγ¬γ€γΉγγΌγ·γ§γ³. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 6 original posts from a 30-day window, last computed on August 29, 2026. Recurring tags: #solareclipse2026, #γγ¬γ€γΉγγΌγ·γ§γ³.
Where this sits in the catalog
At 0.423%, Santa Monica Studio β God of War Laufey sits above the 50th percentile of the 37,214 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.436%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.436% |
| 90th percentile | 2.10% |
| 99th percentile | 160.2% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Jun 9, 202657x their median
drew laufey from god of war in my style https://t.co/0m7viC3ZWw
- Jun 7, 20266.8x their median
Odin families worst nightmare - #godofwar https://t.co/jnavJ1crCV
- Jun 7, 20264.4x their median
GHOST OF SPARTA https://t.co/jhAYsxJ3WF
- Aug 12, 20264.2x their median
SkΓΆll and Hati are on the move πΊπ #SolarEclipse2026 https://t.co/cemCVb8zSp
- Jul 10, 20263.5x their median
β See you at San Diego Comic-Con! Join us for our God of War Laufey panel featuring Game Director Ariel Lawrence, moderator and Head of Creative Cory Barlog, and members of the cast for behind-the-scenes stories, details about our new heroes, and more. πBallroom 20 ποΈFriday, July 24 π 5:30 PM PT
- Jul 25, 20262.8x their median
Ballroom 20, a hall worthy of the Everywhen! Thank you to everyone in our community who joined us β https://t.co/WXut9cFGzv
- Jun 24, 20262.7x their median
Can't wait to play God of War Laufey so I painted something while I wait https://t.co/SB8LZOsUjn
- Jun 13, 20262.7x their median
Modern God of War combat system π€ Classic Greek era DNA https://t.co/bqcI4ZJVhz
- Jul 24, 20262.6x their median
SDCC! https://t.co/8imDAyRtcK
- Jun 11, 20262.5x their median
LAUFEY https://t.co/xcSlKnndks
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3.7K interactions against 885K followers, an engagement rate of 0.423%. Posts are seen about 110K times each, and 3.42% of those impressions turn into an interaction. That is about 12.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.4 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 6 posts sampled, 83% carry an image or video and 33% are part of a thread. The account's strongest tracked post pulled 215K interactions, about 57x its own typical post. Recurring topics include #solareclipse2026, #γγ¬γ€γΉγγΌγ·γ§γ³. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Santa Monica Studio β God of War Laufey's engagement rate on X?
- Santa Monica Studio β God of War Laufey (@SonySantaMonica) has an engagement rate of 0.423%, based on the median interactions across 6 original posts from the last 30 days against 885,019 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.423%, Santa Monica Studio β God of War Laufey sits above the 50th percentile of the 37,214 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SonySantaMonica have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @SonySantaMonica post?
- Most posts go out around 15:00 UTC, and Wednesday is its busiest day, at roughly 0.4 posts per day across the measured window.