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VeryBritishProblems engagement report

@SoVeryBritish - 3.5M followers on X

Measured over 5 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Per follower
0.037%
of 3.5M followers
Per impression
1.24%
103K views on a typical post
Reach
2.97%
of its followers see a post
Typical post
1.3K
interactions (median)
Saved
0.017%
17 bookmarks on a typical post
Posting rate
0.17/day
active 17% of days
Peak time
08:00 UTC
Tuesday

Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 1.3K interactions against 3.5M followers, an engagement rate of 0.037%. Posts are seen about 103K times each, and 1.24% of those impressions turn into an interaction. That is about 2.97% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 08:00 UTC, and Tuesday is the busiest day of the week. The account's strongest tracked post pulled 7.0K interactions, about 12x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 5 original posts from a 30-day window, last computed on October 7, 2026.

Where this sits in the catalog

At 0.037%, VeryBritishProblems sits above the 25th percentile of the 156,027 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.127%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.1%
Engagement rate as a share of followers, across the 156,027 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 25,983 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video0% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 123 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • May 27, 202612x their median

    What British people have in their freezers: -Frozen peas (some in a bag, some rolling around loose) -Full bag of oven chips -Another bag with three oven chips left in it -Tupperware half-filled with unidentified brown stuff -Half a scoop of mash potato that you saved for some reason -An empty box that used to contain ice lollies that fools you every time you look in it but you still don’t throw it away -Bag of hash browns -Some sort of meat joint (possibly lamb) from 2014 -A near-empty ice cream tub -Something that might be chilli or might be bolognese but you didn’t label it -Some party food from three Christmases ago -An empty bag that used to contain ice cubes -A pack of chicken or fish that you needed to eat but you chucked it in the freezer because you ordered a takeaway instead -One drawer that doesn’t open anymore

    6.0K52538788386K viewsView on X
  • Jul 31, 20264.8x their median

    August tomorrow. Practically Christmas.

    5.2K75813062160K viewsView on X
  • Jul 13, 20264.3x their median

    You know when a British person says “we should probably start to think about making a move” they’ve been wanting to leave for hours.

    5.1K3116825140K viewsView on X
  • Aug 14, 20264.2x their median

    Did anyone else just jump out of their skin? 😂

    4.8K25634352176K viewsView on X
  • May 22, 20263.0x their median

    The great British heatwave is underway. The supermarket is packed. The sausage aisle is busier than a nightclub on New Year’s Eve. One man has no top on. A woman just said “How about some kebabs on sticks? Will they do?” A chap just muttered “mustn’t forget coleslaw”. Someone else simply shouted “BUNS!” It’s all go.

    4.4K40011546191K viewsView on X
  • Jun 11, 20263.8x their median

    Everyone banged on about doing “No Mow May” but nobody mentioned the following month would be “can’t bloody mow anyway because it won’t stop sodding raining for three seconds June”

    4.4K3446516103K viewsView on X
  • Aug 12, 20263.7x their median

    British reaction to an eclipse: “Was that it?”

    4.3K3638632126K viewsView on X
  • Jun 26, 20263.7x their median

    Was just walking to the Co-op. Passed a man walking the other way, talking on his phone. Heard him say, “Yes, darling, just stopped to get some sort of salad-y thing for lunch.” He was eating a Magnum.

    4.4K1775513123K viewsView on X
  • May 21, 20262.6x their median

    When you park in an empty car park and someone comes and parks in the spot right next to you. What is wrong with these people?!

    3.8K21631232120K viewsView on X
  • Jun 25, 20263.2x their median

    Hot countries: “Freezers in our supermarkets? Yes of course we have them. Where else would we keep frozen food? Yes, they work just fine.” Britain when it’s hot: “Nah all our supermarket freezers break down when it’s above 25°C outside for some reason. And when one breaks we just draw a curtain over it like it’s a dead horse. It’s not a great system, but what can you do?”

    3.7K2419432293K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 1.3K interactions against 3.5M followers, an engagement rate of 0.037%. Posts are seen about 103K times each, and 1.24% of those impressions turn into an interaction. That is about 2.97% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 08:00 UTC, and Tuesday is the busiest day of the week. The account's strongest tracked post pulled 7.0K interactions, about 12x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is VeryBritishProblems's engagement rate on X?
VeryBritishProblems (@SoVeryBritish) has an engagement rate of 0.037%, based on the median interactions across 5 original posts from the last 30 days against 3,469,441 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.037%, VeryBritishProblems sits above the 25th percentile of the 156,027 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SoVeryBritish have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @SoVeryBritish post?
Most posts go out around 08:00 UTC, and Tuesday is its busiest day, at roughly 0.17 posts per day across the measured window.

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