VeryBritishProblems engagement report
@SoVeryBritish - 3.5M followers on X
Measured over 18 original posts from a 30-day window, last computed on August 23, 2026.
Engagement
A typical post picks up 1.7K interactions against 3.5M followers, an engagement rate of 0.049%. Measured over 18 original posts, its engagement rate beats 75% of 983 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 118K times each, and 1.44% of those impressions turn into an interaction. That is about 3.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 08:00 UTC, and Friday is the busiest day of the week. Of the 18 posts sampled, 22% carry an image or video and 11% are part of a thread. The account's strongest tracked post pulled 7.0K interactions, about 4.1x its own typical post.
Measured over 18 original posts from a 30-day window, last computed on August 23, 2026.
Compared with accounts its own size
VeryBritishProblems's engagement rate beats 75% of the tracked X accounts closest to it in follower count (983 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 71% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.049%, VeryBritishProblems sits above the 50th percentile of the 9,668 accounts in this comparison. That places it in the above the median band, which runs 0.046% to 0.318%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.006% |
| 50th percentile | 0.046% |
| 75th percentile | 0.318% |
| 90th percentile | 2.67% |
| 99th percentile | 366.2% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 14K |
| 01:00 UTC | +3% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -4% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 16K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 28K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 29K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 23K |
| 20:00 UTC | 0% | 21K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 16K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +9% | 56K |
| Monday | +8% | 72K |
| Tuesday | +1% | 93K |
| Wednesday | -4% | 77K |
| Thursday | -3% | 70K |
| Friday | -6% | 71K |
| Saturday | +2% | 62K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 22% of posts | +79% | +73% to +84% | 5.7K |
| Outbound link | 0% of posts | -49% | -50% to -47% | 6.0K |
| Typical length | - | +12% | +10% to +15% | 6.3K |
- 22% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 295 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 12% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- May 27, 20264.1x their median
What British people have in their freezers: -Frozen peas (some in a bag, some rolling around loose) -Full bag of oven chips -Another bag with three oven chips left in it -Tupperware half-filled with unidentified brown stuff -Half a scoop of mash potato that you saved for some reason -An empty box that used to contain ice lollies that fools you every time you look in it but you still don’t throw it away -Bag of hash browns -Some sort of meat joint (possibly lamb) from 2014 -A near-empty ice cream tub -Something that might be chilli or might be bolognese but you didn’t label it -Some party food from three Christmases ago -An empty bag that used to contain ice cubes -A pack of chicken or fish that you needed to eat but you chucked it in the freezer because you ordered a takeaway instead -One drawer that doesn’t open anymore
- Jul 31, 20263.6x their median
August tomorrow. Practically Christmas.
- Jul 13, 20263.2x their median
You know when a British person says “we should probably start to think about making a move” they’ve been wanting to leave for hours.
- Aug 14, 20263.2x their median
Did anyone else just jump out of their skin? 😂
- May 22, 20262.9x their median
The great British heatwave is underway. The supermarket is packed. The sausage aisle is busier than a nightclub on New Year’s Eve. One man has no top on. A woman just said “How about some kebabs on sticks? Will they do?” A chap just muttered “mustn’t forget coleslaw”. Someone else simply shouted “BUNS!” It’s all go.
- Jun 11, 20262.8x their median
Everyone banged on about doing “No Mow May” but nobody mentioned the following month would be “can’t bloody mow anyway because it won’t stop sodding raining for three seconds June”
- Aug 12, 20262.8x their median
British reaction to an eclipse: “Was that it?”
- Jun 26, 20262.8x their median
Was just walking to the Co-op. Passed a man walking the other way, talking on his phone. Heard him say, “Yes, darling, just stopped to get some sort of salad-y thing for lunch.” He was eating a Magnum.
- May 21, 20262.6x their median
When you park in an empty car park and someone comes and parks in the spot right next to you. What is wrong with these people?!
- Jun 25, 20262.4x their median
Hot countries: “Freezers in our supermarkets? Yes of course we have them. Where else would we keep frozen food? Yes, they work just fine.” Britain when it’s hot: “Nah all our supermarket freezers break down when it’s above 25°C outside for some reason. And when one breaks we just draw a curtain over it like it’s a dead horse. It’s not a great system, but what can you do?”
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1.7K interactions against 3.5M followers, an engagement rate of 0.049%. Measured over 18 original posts, its engagement rate beats 75% of 983 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 118K times each, and 1.44% of those impressions turn into an interaction. That is about 3.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 08:00 UTC, and Friday is the busiest day of the week. Of the 18 posts sampled, 22% carry an image or video and 11% are part of a thread. The account's strongest tracked post pulled 7.0K interactions, about 4.1x its own typical post.
- What is VeryBritishProblems's engagement rate on X?
- VeryBritishProblems (@SoVeryBritish) has an engagement rate of 0.049%, based on the median interactions across 18 original posts from the last 30 days against 3,476,150 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.049%, VeryBritishProblems sits above the 50th percentile of the 9,668 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SoVeryBritish have real engagement?
- Its engagement rate beats 75% of the tracked X accounts closest to it in follower count (983 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SoVeryBritish post?
- Most posts go out around 08:00 UTC, and Friday is its busiest day, at roughly 0.67 posts per day across the measured window.