Mabrouk Sonia engagement report
@SoMabrouk - 206K followers on X
Measured over 14 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
A typical post picks up 148 interactions against 206K followers, an engagement rate of 0.072%. Measured over 14 original posts, its engagement rate beats 53% of 19,932 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.5K times each, and 1.73% of those impressions turn into an interaction. That is about 4.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 79% carry an image or video and 7% link out. The account's strongest tracked post pulled 1.0K interactions, about 6.9x its own typical post. Recurring topics include #100mabrouk, #audiences, #merci.
Measured over 14 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #100mabrouk, #audiences, #merci.
Compared with accounts its own size
Mabrouk Sonia's engagement rate beats 53% of the tracked X accounts closest to it in follower count (19,932 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 59% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.072%, Mabrouk Sonia sits above the 25th percentile of the 201,555 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.142%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.671% |
| 90th percentile | 2.53% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 79% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 7% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 79% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 7% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 199 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 4, 20266.9x their median
Sonia Mabrouk, La classe de la réponse. https://t.co/MN0BEvx9mT
- Sep 7, 20265.5x their median
Vous avez été jusqu’à 600 000 téléspectateurs à ns suivre hier #100%Mabrouk @BFMTV et en moyenne 348 000 durant 2h. Votre émission s’installe après qqs jours de lancement. Merci pour vos nombreux retours💥À ce soir,18h45 avec nos invitées politiques:@knafo_sarah et @RoyalSegolene https://t.co/5MGf1kMq2h
- Sep 28, 20264.6x their median
Merci pour le record hier et pour la confiance plus largement #100Mabrouk @BFMTV Vous avez été jusqu’à 753 000 💥💥💥téléspectateurs et en moyenne 535 000 de 19h à 20h. C’est d’autant plus important que votre soutien compte tant à mes yeux 🙏😇#Merci
- Sep 27, 20263.5x their median
🗣️ @DavidPujadas apporte son soutien à @SoMabrouk : « Je lui apporte mon estime, mon respect. Je connais Sonia Mabrouk, on a failli travailler ensemble, on a failli l'embaucher pour 'Des paroles et des actes' ça s'était joué à peu. C'est une bonne journaliste, elle est passionnée par ce qu'elle fait. Elle travaille donc elle a tout mon respect. » 🗞️ #PureMediasLHebdo / @T18_officiel
- Sep 1, 20263.0x their median
À tout à l’heure 18h45 @BFMTV #100%MABROUK - Le RN s’est-il pris les pieds dans le voile? - Les Français prêts à des sacrifices? #budget Et l’Etat? - Marseillaise, drapeau..Le face à face @alexiscorbiere / @AlexandreAvril_ Et nos invités du jour 👇 https://t.co/EY2WCEhn7G
- Oct 2, 20262.5x their median
Merci pour ce record hier depuis la rentrée #100Mabrouk 😇💥424 000 télés. en moyenne et jusqu’à 707 000! C’est un plaisir de vous retrouver. À dimanche 🙏😘
- Sep 30, 20261.9x their median
https://t.co/8nz1ok9U2C
- Oct 5, 20261.8x their median
Vous étiez en moyenne 553 000 à suivre hier #100Mabrouk et jusqu’à 906 000 téléspectateurs. L’émission est leader chaînes info. Merci à @Menard_off @lsailliet @JoffrinLaurent @yvesthreard @EyraudVictor @annesaurat et @arthurberdah 💥💥💥 https://t.co/O3Rx3RU6pI
- Sep 30, 2026
À ce soir, 18h45 #100Mabrouk @BFMTV Débats, analyses et invités politiques:👇 https://t.co/PDzazLwJjT
- Sep 24, 2026
À ce soir 💥 18h45 avec nos invités politiques: @alexiscorbiere et @fxbellamy #100Mabrouk @BFMTV https://t.co/387rdhltte
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 148 interactions against 206K followers, an engagement rate of 0.072%. Measured over 14 original posts, its engagement rate beats 53% of 19,932 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.5K times each, and 1.73% of those impressions turn into an interaction. That is about 4.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 79% carry an image or video and 7% link out. The account's strongest tracked post pulled 1.0K interactions, about 6.9x its own typical post. Recurring topics include #100mabrouk, #audiences, #merci.
- What is Mabrouk Sonia's engagement rate on X?
- Mabrouk Sonia (@SoMabrouk) has an engagement rate of 0.072%, based on the median interactions across 14 original posts from the last 30 days against 205,604 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.072%, Mabrouk Sonia sits above the 25th percentile of the 201,555 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SoMabrouk have real engagement?
- Its engagement rate beats 53% of the tracked X accounts closest to it in follower count (19,932 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SoMabrouk post?
- Most posts go out around 09:00 UTC, and Monday is its busiest day, at roughly 2.17 posts per day across the measured window.