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Snow Peak[スノーピーク] engagement report

@SnowPeak_Japan - 98K followers on X

Measured over 6 original posts from a 30-day window, last computed on September 13, 2026.

Engagement

Per follower
0.036%
of 98K followers
Per impression
0.452%
7.7K views on a typical post
Reach
7.88%
of its followers see a post
Typical post
35
interactions (median)
Saved
0.006%
0 bookmarks on a typical post
Posting rate
0.23/day
active 17% of days
Peak time
02:00 UTC
Tuesday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 35 interactions against 98K followers, an engagement rate of 0.036%. Posts are seen about 7.7K times each, and 0.452% of those impressions turn into an interaction. That is about 7.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 02:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 17% carry an image or video and 100% link out. The account's strongest tracked post pulled 3.9K interactions, about 111x its own typical post. Recurring topics include #snowpeak, #ルーフトップテント, #三条市立大学. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on September 13, 2026. Recurring tags: #snowpeak, #ルーフトップテント, #三条市立大学.

Where this sits in the catalog

At 0.036%, Snow Peak[スノーピーク] sits above the 25th percentile of the 205,261 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video17% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 17% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 166 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • May 9, 2026111x their median

    【お知らせ】ディズニープラス独占配信番組『Travis Japan Summer Vacation!! ―7人のアメリカ旅―』に製品を提供いたしました。ぜひご覧ください。    詳細はこちらから。  https://t.co/W7Ti3bgWOH #snowpeak

    3.1K752837106K viewsView on X
  • Apr 21, 202618x their median

    / 青空の下でノンアルを楽しもう! \ オールフリーがコラボイベント実施☀ スノーピークのキャンプギアを取り入れた開放感のある会場で、オールフリーの無料試飲をお楽しみいただけます🍺 📅 4/25(土) 26(日) 11:00~19:00 📍 東京ミッドタウン(六本木) 芝生広場 ▼イベント詳細は画像をタップ

    217682180K viewsView on X
  • Mar 20, 20265.3x their median

    【お知らせ】リンネル6月号(4/20発売)の本誌・増刊号にて、リンネル、モデル・高山都さん、スノーピークのコラボレーション付録が登場!皆さま、ぜひご予約ください。 ご予約はこちらから。 本誌:https://t.co/XEcclve850 増刊号:https://t.co/X7W1wlmnbK #snowpeak https://t.co/NcI5VHSCya

    157200731K viewsView on X
  • Apr 17, 20262.6x their median

    【お知らせ】今年の夏は、群馬・赤城山へ。林間立地×標高約1,350mで、夏も快適な「スノーピーク 赤城 キャンプフィールド」が4月25日に開業いたします。 キャンプフィールドや限定商品の詳細はこちらから。 https://t.co/SlZ19A0Ltf #snowpeak #赤城

    76140211K viewsView on X
  • Jul 2, 20262.6x their median

    【お知らせ】群馬県県立赤城公園内に開業を予定している「スノーピーク ランドステーション 赤城」の開業日が9月19日(土)に決定!ショップ・飲食・滞在・情報発信を集約した赤城山の新ランドマークが今秋より始動いたします。 詳細はこちらから。 https://t.co/GzH2DArvTk #snowpeak #赤城

    75130214K viewsView on X
  • Aug 7, 20262.1x their median

    【お知らせ】スノーピークとヘリノックスが初のコラボレーション! 機能性と携行性を兼ね備えた「ノガチェア」と「ノガテーブル」を新発売いたします。 詳細はこちらから。 https://t.co/GTfFNRiqsu #snowpeak #ヘリノックス

    60100313K viewsView on X
  • Mar 9, 20261.8x their median

    【お知らせ】イモトアヤコさんがプロジェクトパートナーに就任!スノーピーク「こどもピーク」プロジェクトが3月9日より始動いたします。 プロジェクトの詳細はこちらから。 https://t.co/pkUFXwGlGX #snowpeak https://t.co/GZB2MLDMyM

    6022023K viewsView on X
  • Apr 24, 20261.7x their median

    【お知らせ】イモトアヤコさんの公式YouTubeチャンネルで、スノーピーク本社へ訪問した動画を公開しました。 今回は、歴史やギアについて学ぶ回です。ぜひお楽しみください。 https://t.co/impmDZzdAV #snowpeak #こどもピーク

    5080026K viewsView on X
  • Jul 2, 20261.6x their median

    スノーピークさんによる特別プログラムを実施しました🏕️ 神山まるごと高専のファウンディングパートナーでもある株式会社スノーピーク様をお招きし、1年生を対象に、アウトドア体験を通じたチームビルディングやワークショップを実施しました。 今回のテーマは、 「AI時代のアウトドア体験デザイン」 スノーピークさんのモノづくりや事業について学んだ後、実際に屋外に出てタープ設営に挑戦。仲間と協力しながら、チームでひとつの場をつくり上げました。 その後は、自分たちで設営したタープの下で、「AIが当たり前になる社会の中で、人と自然の関係をどう豊かにできるか?」をテーマにディスカッション✨ アウトドア初心者をサポートするARグラスや、屋外での活動を支援するロボットなど、さまざまなアイデアが生まれました👀 テクノロジーと自然、人と人とのつながりについて考える貴重な時間となりました。 スノーピークのみなさま、ありがとうございました🙌 #神山まるごと高専 #スノーピーク

    5040316K viewsView on X
  • Aug 19, 20261.6x their median

    【お知らせ】イモトアヤコさんの公式YouTubeチャンネル「イモトの日常チャンネル」にて、スノーピーク赤城キャンプフィールドにて先月開催した「こどもピークキャンプ2026 with イモトアヤコ」の密着レポートが公開されました。 ご視聴はこちらから。 https://t.co/La8xi6305K #snowpeak

    5330024K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#snowpeak#ルーフトップテント#三条市立大学#赤城山

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 35 interactions against 98K followers, an engagement rate of 0.036%. Posts are seen about 7.7K times each, and 0.452% of those impressions turn into an interaction. That is about 7.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 02:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 17% carry an image or video and 100% link out. The account's strongest tracked post pulled 3.9K interactions, about 111x its own typical post. Recurring topics include #snowpeak, #ルーフトップテント, #三条市立大学. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Snow Peak[スノーピーク]'s engagement rate on X?
Snow Peak[スノーピーク] (@SnowPeak_Japan) has an engagement rate of 0.036%, based on the median interactions across 6 original posts from the last 30 days against 97,763 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.036%, Snow Peak[スノーピーク] sits above the 25th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SnowPeak_Japan have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @SnowPeak_Japan post?
Most posts go out around 02:00 UTC, and Tuesday is its busiest day, at roughly 0.23 posts per day across the measured window.

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