Snow Peak[スノーピーク] engagement report
@SnowPeak_Japan - 98K followers on X
Measured over 6 original posts from a 30-day window, last computed on September 13, 2026.
Engagement
Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 35 interactions against 98K followers, an engagement rate of 0.036%. Posts are seen about 7.7K times each, and 0.452% of those impressions turn into an interaction. That is about 7.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 02:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 17% carry an image or video and 100% link out. The account's strongest tracked post pulled 3.9K interactions, about 111x its own typical post. Recurring topics include #snowpeak, #ルーフトップテント, #三条市立大学. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 6 original posts from a 30-day window, last computed on September 13, 2026. Recurring tags: #snowpeak, #ルーフトップテント, #三条市立大学.
Where this sits in the catalog
At 0.036%, Snow Peak[スノーピーク] sits above the 25th percentile of the 205,261 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 02:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 17% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 17% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 166 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- May 9, 2026111x their median
【お知らせ】ディズニープラス独占配信番組『Travis Japan Summer Vacation!! ―7人のアメリカ旅―』に製品を提供いたしました。ぜひご覧ください。 詳細はこちらから。 https://t.co/W7Ti3bgWOH #snowpeak
- Apr 21, 202618x their median
/ 青空の下でノンアルを楽しもう! \ オールフリーがコラボイベント実施☀ スノーピークのキャンプギアを取り入れた開放感のある会場で、オールフリーの無料試飲をお楽しみいただけます🍺 📅 4/25(土) 26(日) 11:00~19:00 📍 東京ミッドタウン(六本木) 芝生広場 ▼イベント詳細は画像をタップ
- Mar 20, 20265.3x their median
【お知らせ】リンネル6月号(4/20発売)の本誌・増刊号にて、リンネル、モデル・高山都さん、スノーピークのコラボレーション付録が登場!皆さま、ぜひご予約ください。 ご予約はこちらから。 本誌:https://t.co/XEcclve850 増刊号:https://t.co/X7W1wlmnbK #snowpeak https://t.co/NcI5VHSCya
- Apr 17, 20262.6x their median
【お知らせ】今年の夏は、群馬・赤城山へ。林間立地×標高約1,350mで、夏も快適な「スノーピーク 赤城 キャンプフィールド」が4月25日に開業いたします。 キャンプフィールドや限定商品の詳細はこちらから。 https://t.co/SlZ19A0Ltf #snowpeak #赤城
- Jul 2, 20262.6x their median
【お知らせ】群馬県県立赤城公園内に開業を予定している「スノーピーク ランドステーション 赤城」の開業日が9月19日(土)に決定!ショップ・飲食・滞在・情報発信を集約した赤城山の新ランドマークが今秋より始動いたします。 詳細はこちらから。 https://t.co/GzH2DArvTk #snowpeak #赤城
- Aug 7, 20262.1x their median
【お知らせ】スノーピークとヘリノックスが初のコラボレーション! 機能性と携行性を兼ね備えた「ノガチェア」と「ノガテーブル」を新発売いたします。 詳細はこちらから。 https://t.co/GTfFNRiqsu #snowpeak #ヘリノックス
- Mar 9, 20261.8x their median
【お知らせ】イモトアヤコさんがプロジェクトパートナーに就任!スノーピーク「こどもピーク」プロジェクトが3月9日より始動いたします。 プロジェクトの詳細はこちらから。 https://t.co/pkUFXwGlGX #snowpeak https://t.co/GZB2MLDMyM
- Apr 24, 20261.7x their median
【お知らせ】イモトアヤコさんの公式YouTubeチャンネルで、スノーピーク本社へ訪問した動画を公開しました。 今回は、歴史やギアについて学ぶ回です。ぜひお楽しみください。 https://t.co/impmDZzdAV #snowpeak #こどもピーク
- Jul 2, 20261.6x their median
スノーピークさんによる特別プログラムを実施しました🏕️ 神山まるごと高専のファウンディングパートナーでもある株式会社スノーピーク様をお招きし、1年生を対象に、アウトドア体験を通じたチームビルディングやワークショップを実施しました。 今回のテーマは、 「AI時代のアウトドア体験デザイン」 スノーピークさんのモノづくりや事業について学んだ後、実際に屋外に出てタープ設営に挑戦。仲間と協力しながら、チームでひとつの場をつくり上げました。 その後は、自分たちで設営したタープの下で、「AIが当たり前になる社会の中で、人と自然の関係をどう豊かにできるか?」をテーマにディスカッション✨ アウトドア初心者をサポートするARグラスや、屋外での活動を支援するロボットなど、さまざまなアイデアが生まれました👀 テクノロジーと自然、人と人とのつながりについて考える貴重な時間となりました。 スノーピークのみなさま、ありがとうございました🙌 #神山まるごと高専 #スノーピーク
- Aug 19, 20261.6x their median
【お知らせ】イモトアヤコさんの公式YouTubeチャンネル「イモトの日常チャンネル」にて、スノーピーク赤城キャンプフィールドにて先月開催した「こどもピークキャンプ2026 with イモトアヤコ」の密着レポートが公開されました。 ご視聴はこちらから。 https://t.co/La8xi6305K #snowpeak
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 35 interactions against 98K followers, an engagement rate of 0.036%. Posts are seen about 7.7K times each, and 0.452% of those impressions turn into an interaction. That is about 7.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 02:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 17% carry an image or video and 100% link out. The account's strongest tracked post pulled 3.9K interactions, about 111x its own typical post. Recurring topics include #snowpeak, #ルーフトップテント, #三条市立大学. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Snow Peak[スノーピーク]'s engagement rate on X?
- Snow Peak[スノーピーク] (@SnowPeak_Japan) has an engagement rate of 0.036%, based on the median interactions across 6 original posts from the last 30 days against 97,763 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.036%, Snow Peak[スノーピーク] sits above the 25th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SnowPeak_Japan have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @SnowPeak_Japan post?
- Most posts go out around 02:00 UTC, and Tuesday is its busiest day, at roughly 0.23 posts per day across the measured window.