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Sneaker News engagement report

@SneakerNews - 1.6M followers on X

Measured over 201 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.005%
of 1.6M followers
Per impression
0.235%
35K views on a typical post
Reach
2.21%
of its followers see a post
Typical post
82
interactions (median)
Saved
0.026%
9 bookmarks on a typical post
Posting rate
8.83/day
active 53% of days
Peak time
17:00 UTC
Friday

A typical post picks up 82 interactions against 1.6M followers, an engagement rate of 0.005%. Measured over 201 original posts, its engagement rate beats 36% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 35K times each, and 0.235% of those impressions turn into an interaction. That is about 2.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.8 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 201 posts sampled, 100% carry an image or video, 14% are part of a thread and 96% link out. The account's strongest tracked post pulled 2.3K interactions, about 28x its own typical post. Recurring topics include #ad, #adayinredandvelvetday1.

Measured over 201 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #ad, #adayinredandvelvetday1.

Compared with accounts its own size

Sneaker News's engagement rate beats 36% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 22% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.005%, Sneaker News sits above the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 27, 202628x their median

    The AIR JORDAN 41 packs a punch. - New Nanoprint upper - Full length Zoom strobel - ZoomX foam - Extra Zoom bag at the heel - Carbon fiber midfoot with a TPU shank https://t.co/VP7m6fy9pP

    1.8K232149117178K viewsView on X
  • Aug 17, 202611x their median

    FIRST LOOK: UNDEFEATED x AIR JORDAN 5 "MOON FOSSIL" Dropping Spring 2027 >> https://t.co/O6QRi2PGU3 https://t.co/kiixSpVPbG

    82555162649K viewsView on X
  • Aug 21, 202611x their median

    FIRST LOOK: AIR JORDAN 5 "HALLOWEEN" 🎃 Releasing October 17th, 2026. Features glow-in-the-dark bottoms and logos 👀 Everything you need to know >> https://t.co/632gQDNHYo https://t.co/VY3jVrdVVH

    8326171461K viewsView on X
  • Aug 27, 202610x their median

    James Harden officially reveals the adidas Harden Vol. 11 🚀 Here's what we know >> https://t.co/JBxspG3Xh5 https://t.co/57R9x9KUq5

    70455264766K viewsView on X
  • Aug 15, 20269.8x their median

    Aya Brown's Air Max 95 collab is priced at $180. She wanted to make the shoes as accessible as possible. In comparison, GR 95s are typically $190-200, whereas collabs are $220+ Full details >> https://t.co/xyjGezjcBK https://t.co/IHHcQlK2hB

    7076182471K viewsView on X
  • Aug 20, 20269.6x their median

    AIR JORDAN 11 "SPACE JAM" FIRST LOOK at retailer images. Releasing December 12th, 2026 for $235. Full family sizes expected. Full details >> https://t.co/b5YV5ynZjQ https://t.co/3vCESaWyNy

    723546851K viewsView on X
  • Aug 26, 20268.7x their median

    Fat Joe and his daughter officially reveal the upcoming Terror Squad x Nike Air Force 1 Low "University Red" Dropping on SNKRS on 9/9 for $150. Full details >> https://t.co/2Uj3K8iApK https://t.co/FVRDHn3q2V

    62258171361K viewsView on X
  • Aug 27, 20268.4x their median

    AIR JORDAN 41 UNVEILED: First look at six upcoming colorways, inspired by gemstones. Some incredible tech in here. Full-length Zoom strobel, extra Zoom bag at the heel, ZoomX foam, carbon fiber mid-foot, TPU shank. Learn more about the AJ41 >> https://t.co/QOy7oO8eqZ https://t.co/rUapjntgUU

    54067413885K viewsView on X
  • Aug 20, 20267.6x their median

    AIR JORDAN 4 "BRED" RELEASING BLACK FRIDAY⁠ The iconic colorway is dropping on November 27th, 2026 in full family sizes.⁠ ⁠ Full release preview, including store list information, official retailer images, and more >> https://t.co/wSER5gdyKM https://t.co/MhsNL68frT

    5733331153K viewsView on X
  • Aug 20, 20267.3x their median

    FIRST LOOK: JENNIE x adidas Superstar Square Ballet The global fashion icon known as one of the members of BLACKPINK gets her first adidas collab. Dropping September 1st in South Korea; global release date TBD. Full details >> https://t.co/pzYr6KEyQE https://t.co/t5pWgXNz3w

    4951002149K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ad#adayinredandvelvetday1

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 82 interactions against 1.6M followers, an engagement rate of 0.005%. Measured over 201 original posts, its engagement rate beats 36% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 35K times each, and 0.235% of those impressions turn into an interaction. That is about 2.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.8 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 201 posts sampled, 100% carry an image or video, 14% are part of a thread and 96% link out. The account's strongest tracked post pulled 2.3K interactions, about 28x its own typical post. Recurring topics include #ad, #adayinredandvelvetday1.

What is Sneaker News's engagement rate on X?
Sneaker News (@SneakerNews) has an engagement rate of 0.005%, based on the median interactions across 201 original posts from the last 30 days against 1,574,055 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, Sneaker News sits above the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SneakerNews have real engagement?
Its engagement rate beats 36% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @SneakerNews post?
Most posts go out around 17:00 UTC, and Friday is its busiest day, at roughly 8.83 posts per day across the measured window.

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