Sky tg24 engagement report
@SkyTG24 - 3.7M followers on X
Measured over 1030 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
A typical post picks up 19 interactions against 3.7M followers, an engagement rate of 0.001%. Measured over 1030 original posts, its engagement rate beats 8% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 10K times each, and 0.187% of those impressions turn into an interaction. That is about 0.276% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 34.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 1030 posts sampled, 63% carry an image or video and 81% link out. The account's strongest tracked post pulled 7.1K interactions, about 375x its own typical post. Recurring topics include #skyinsider, #skytg24, #news.
Measured over 1030 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #skyinsider, #skytg24, #news.
Compared with accounts its own size
Sky tg24's engagement rate beats 8% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 15% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Sky tg24 sits below the 10th percentile of the 156,027 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 63% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 81% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 63% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 81% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 336 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 28, 2026375x their median
È morto a 57 anni Stefano Milani, conosciuto sui social come Stefano Verbania. Per anni aveva raccontato soprattutto su X la sua passione per il Milan, trasformando poi il proprio profilo anche in un diario della lunga battaglia contro il cancro. Milani aveva scelto di condividere pubblicamente anche i momenti più difficili della malattia, dalle trasfusioni ai problemi alla vista fino agli interventi affrontati negli ultimi anni. ▶️ https://t.co/OKHcWQgCw9
- Sep 11, 2026122x their median
🔴È morta Emma Bonino, la fondatrice di +Europa e storica leader radicale aveva 78 anni. https://t.co/M7Kzbfu2Mg
- Sep 24, 202689x their median
Una notizia drammatica, con il profondo dolore che tutte le persone di Sky, che tutta la comunità di Sky Sport prova in questo momento: è morta Elena Pero, la grande voce del tennis, una delle figure più rilevanti del panorama giornalistico dello sport in Italia. https://t.co/DB90lGRmwL
- Aug 24, 202677x their median
A Valle Castellana, borgo di 800 abitanti in provincia di Teramo, l'unico distributore del paese è gestito direttamente dal Comune, che vende benzina e diesel quasi al prezzo di costo. ▶️ https://t.co/f4SQ7w3qHm https://t.co/BFYqOWBkmv
- Sep 27, 202675x their median
Per la prima volta in quindici anni un premier italiano diserta l'Assemblea generale dell'ONU. Mentre a New York si discuteva di Kiev, Iran ed energia, la premier sceglieva di restare a casa. Dal tetto agli studenti stranieri, alla cena di gala della moda a Milano. Mosse da campagna elettorale, per provare ad arginare Vannacci, ma che l'Italia rischia di pagare a livello internazionale. E intanto a Palazzo di Vetro, a raccogliere lo spazio lasciato libero, è stato il presidente francese Macron. Si legge su #SkyInsider https://t.co/ULi36RSdb1
- Sep 19, 202674x their median
È arrivato in Sicilia dopo varie tappe in diverse città italiane ed è stato portato in corteo per le strade del centro di Sciacca il sudario dedicato ai bambini della Striscia di Gaza vittime della guerra, con oltre diciottomila nomi di minori uccisi nella Striscia di Gaza tra il 7 ottobre 2023 e la fine di luglio del 2025 scritti a mano sul lenzuolo lungo quasi 30 metri realizzato dal Collettivo di Carnia per la Pace per Gaza di Tolmezzo. L’evento, organizzato dal Comitato Sciacca con Gaza in solidarietà con il popolo palestinese, si è concluso nell’atrio del municipio trasformando uno spazio pubblico in altare civile. Grande la commozione e l’indignazione dei partecipanti per la strage quotidiana tuttora in atto. Il sudario viaggia come un vero e proprio memoriale civico. È stato srotolato in tantissime piazze, monumenti e spiagge italiane (tra cui Milano, Roma, Napoli, Firenze, portato in corteo da associazioni, studenti e cittadini in segno di pace con l’obiettivo di trasformare i numeri e le statistiche in vite umane riconoscibili, per non dimenticare nessun nome e denunciare la tragedia dei civili e dei bambini coinvolti nel conflitto. #news #skytg24
- Sep 22, 202663x their median
"Quando il presidente della Repubblica era ministro dell'Istruzione redigeva circolari che invitavano a non concentrare ragazzi stranieri nella stessa classe, è una misura di buonsenso. Mi pare sia giusto portarla avanti". Così la presidente del Consiglio Giorgia Meloni ospite di Cinque minuti, in onda questa sera su Rai1. Leggi tutto dal link https://t.co/P7zNo1EcKV
- Sep 9, 202659x their median
Le stragi di mafia del 1992 e del 1993 avrebbero dovuto essere utilizzate da Cosa Nostra "come strumento politico, come se fossero suggerite dalla sinistra", con l'obiettivo di favorire la discesa in campo di Silvio Berlusconi. Lo ha riferito il collaboratore di giustizia, Giovanni Brusca, ascoltato in collegamento da una località segreta nell'ambito del processo a carico di Salvatore Baiardo ➡️ https://t.co/YcTpJD760k
- Sep 29, 202659x their median
"La crescita dei gruppi di estrema destra" vede "espressioni che combinano tali posizioni politiche con una certa forma di religiosità non rappresenta un'autentica espressione del cristianesimo", ha detto il Pontefice ➡️ https://t.co/VNC9vhnYgX https://t.co/Oqa4wBKIqK
- Aug 28, 202653x their median
Pensava di appiccare il fuoco senza essere visto, ma la sua azione è stata immortalata in diretta da un drone della Regione Calabria. Un allevatore cinquantenne, originario di Zungri, è stato arrestato dai carabinieri forestali con l'accusa di incendio boschivo doloso, nell'ambito delle attività di monitoraggio del territorio previste dal progetto regionale "Tolleranza Zero". L'episodio è avvenuto nel territorio di Filandari, dove i militari del Nucleo Carabinieri Forestale di Vibo Valentia e del Nucleo Carabinieri Forestale di Spilinga, coordinati dal Gruppo Carabinieri Forestale di Vibo Valentia, sono intervenuti dopo la segnalazione arrivata dalla Control Room regionale.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 19 interactions against 3.7M followers, an engagement rate of 0.001%. Measured over 1030 original posts, its engagement rate beats 8% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 10K times each, and 0.187% of those impressions turn into an interaction. That is about 0.276% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 34.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 1030 posts sampled, 63% carry an image or video and 81% link out. The account's strongest tracked post pulled 7.1K interactions, about 375x its own typical post. Recurring topics include #skyinsider, #skytg24, #news.
- What is Sky tg24's engagement rate on X?
- Sky tg24 (@SkyTG24) has an engagement rate of 0.001%, based on the median interactions across 1030 original posts from the last 30 days against 3,679,380 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Sky tg24 sits below the 10th percentile of the 156,027 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SkyTG24 have real engagement?
- Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SkyTG24 post?
- Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 34.37 posts per day across the measured window.