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Sky Sports Boxing engagement report

@SkySportsBoxing - 880K followers on X

Measured over 98 original posts from a 30-day window, last computed on August 29, 2026.

Engagement

Middle of its size range
Per follower
0.007%
of 880K followers
Per impression
0.227%
28K views on a typical post
Reach
3.20%
of its followers see a post
Typical post
64
interactions (median)
Saved
0.011%
3 bookmarks on a typical post
Posting rate
3.8/day
active 63% of days
Peak time
14:00 UTC
Thursday

A typical post picks up 64 interactions against 880K followers, an engagement rate of 0.007%. Measured over 98 original posts, its engagement rate beats 30% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 28K times each, and 0.227% of those impressions turn into an interaction. That is about 3.20% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 98 posts sampled, 100% carry an image or video and 13% are part of a thread. The account's strongest tracked post pulled 15K interactions, about 229x its own typical post. Recurring topics include #zuffaboxing11, #zuffaboxing10.

Measured over 98 original posts from a 30-day window, last computed on August 29, 2026. Recurring tags: #zuffaboxing11, #zuffaboxing10.

Compared with accounts its own size

Sky Sports Boxing's engagement rate beats 30% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 18% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.007%, Sky Sports Boxing sits above the 10th percentile of the 36,960 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,960 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,518 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%73K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%102K
16:00 UTC-3%99K
17:00 UTC-2%92K
18:00 UTC-1%85K
19:00 UTC-2%80K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-2%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%233K
Monday0%292K
Tuesday-3%284K
Wednesday-1%253K
Thursday-2%246K
Friday-3%255K
Saturday+3%229K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 22, 2026229x their median

    Former world champion boxer Zolani Tete has been shot dead outside his home in South Africa, government officials have said. https://t.co/b8UUKJxtUU

    11K2.1K7854731.1M viewsView on X
  • Aug 28, 20269.8x their median

    IT'S HEATING UP! 🔥 Mayer v Cameron going at it ahead of their main-event at MVPW 06 🔜 https://t.co/HbFkViG8Yo

    531582218255K viewsView on X
  • Aug 27, 20269.1x their median

    "Oh Alycia!" Alycia Baumgardner has a question for Mikaela Mayer... https://t.co/4SYhmvZ8TA

    50349191186K viewsView on X
  • Aug 8, 20268.8x their median

    Double victory 🇮🇪🥊 https://t.co/SlVqyh44qv

    515452020K viewsView on X
  • Aug 28, 20267.7x their median

    Unheard audio from Mikaela Mayer vs Chantelle Cameron face-off 🥊 https://t.co/KTbIRv6UQU

    41838231396K viewsView on X
  • Aug 19, 20267.0x their median

    Speaking exclusively to Dev Sahni, Tyson Fury's manager Spencer Brown has admitted there are growing concerns Anthony Joshua could yet walk away from their long-awaited heavyweight showdown 👀 https://t.co/I3ZHpMIX4K

    303289720182K viewsView on X
  • Aug 24, 20266.9x their median

    IT'S FIGHT WEEK! 🔥 Watch MVPW-06: UK vs USA live on Sky Sports this Saturday 🥊 https://t.co/IcbDqjrZEN

    356668931K viewsView on X
  • Aug 29, 20266.8x their median

    Johnny Fisher has serious cricket KNOWLEDGE! 🤓🎓 https://t.co/FZCgDFo61R

    422104194K viewsView on X
  • Aug 25, 20264.5x their median

    "I think they both want the fight at Wembley" Frank Warren has his say on where Joshua vs Fury could take place 👀 https://t.co/wBnxv97Oxy

    2371827552K viewsView on X
  • Aug 21, 20264.5x their median

    Tyson Fury with a message for Anthony Joshua 👀📲 https://t.co/Q7DCxGpS3f

    1982852946K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#zuffaboxing11#zuffaboxing10

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 64 interactions against 880K followers, an engagement rate of 0.007%. Measured over 98 original posts, its engagement rate beats 30% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 28K times each, and 0.227% of those impressions turn into an interaction. That is about 3.20% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 98 posts sampled, 100% carry an image or video and 13% are part of a thread. The account's strongest tracked post pulled 15K interactions, about 229x its own typical post. Recurring topics include #zuffaboxing11, #zuffaboxing10.

What is Sky Sports Boxing's engagement rate on X?
Sky Sports Boxing (@SkySportsBoxing) has an engagement rate of 0.007%, based on the median interactions across 98 original posts from the last 30 days against 879,908 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.007%, Sky Sports Boxing sits above the 10th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SkySportsBoxing have real engagement?
Its engagement rate beats 30% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @SkySportsBoxing post?
Most posts go out around 14:00 UTC, and Thursday is its busiest day, at roughly 3.8 posts per day across the measured window.

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