skysport engagement report
@SkySport - 2.7M followers on X
Measured over 866 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 12 interactions against 2.7M followers, an engagement rate of 0.001%. Measured over 866 original posts, its engagement rate beats 7% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 8.2K times each, and 0.147% of those impressions turn into an interaction. That is about 0.307% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 28.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 07:00 UTC, and Saturday is the busiest day of the week. Of the 866 posts sampled, 7% carry an image or video and 85% link out. The account's strongest tracked post pulled 14K interactions, about 1166x its own typical post. Recurring topics include #skysport, #skyseriea, #seriea.
Measured over 866 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #skysport, #skyseriea, #seriea.
Compared with accounts its own size
skysport's engagement rate beats 7% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 10% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, skysport sits below the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 7% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 85% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 7% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 85% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 131 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 10, 20261166x their median
Il Fenerbahce prova a spaventare la Roma con Frankenstein: "Tornati a tormentare l’Europa" #SkySport #SkyUCL https://t.co/LzrYdkF7C0
- Sep 24, 2026870x their median
Elena Pero non c’è più. La sua voce, la voce del tennis, rimarrà per sempre. Aveva 60 anni. Non ha saltato una telecronaca, neppure durante la malattia. L’ultima volta che l’abbiamo ascoltata, noi come voi da casa, è stata a Wimbledon, dove ha celebrato la seconda vittoria consecutiva di Jannik Sinner, come aveva fatto per la storica prima volta – il 13 luglio 2025 - in coppia con Paolo Bertolucci, che ha composto con lei, in oltre 20 anni di telecronache assieme, il secondo formidabile doppio della sua carriera. In questi giorni disperati, l’unica consolazione è ricordare Elena proprio lì, al suo posto, con una cuffia e un microfono, sul campo più leggendario, a fare il suo lavoro, nel quale era la più brava. Naturalmente la migliore. Senza crederlo di sé, e senza avere mai fatto pesare a nessuno di esserlo. Elena ha illustrato questa testata, Sky Sport, per più di trentacinque anni, da quando si chiamava Telepiù, dove è entrata fin dalla sua fondazione, come giornalista praticante nel 1991, assunta da Rino Tommasi, il suo grande maestro, del quale ha raccolto – unica a poterlo fare – l’eredità più pesante. La sua voce è, e sempre sarà, un codice di pura bellezza. Come il suono della palla colpita da Roger Federer, come una volée di Martina Navratilova. Sarebbe necessaria l’essenzialità del suo racconto - così ricco, preciso, caldo e intenso, ma senza concedere nulla alla retorica, all’eccesso, e senza sprecare un aggettivo - per elencare tutti i successi, tutte le qualità di questa straordinaria professionista. Di questa donna giornalista, così lontana dal modello svenduto oggi soprattutto sui social, e per questo così attuale e così esemplare, ci auguriamo, per le prossime generazioni di ragazzi e soprattutto di ragazze. Tanto, tantissimo, ha dato al suo lavoro e tanto, tantissimo ha ricevuto. Tutto ha dato alla sua famiglia e tutto ha ricevuto, alla figlia Martina, al suo (e nostro) Sergio, grande produttore recentemente premiato dal Club a Wimbledon per la sua rimarcabile carriera, sempre al fianco di Elena anche sul campo. Oggi non possiamo che rivolgere il nostro pensiero a loro. Elena ha amato lo sport e i suoi valori, e ha adorato e onorato il tennis, ricambiata dagli appassionati, quelli che lo sono da sempre e quelli che lo sono diventati grazie a Sinner e compagni. Ha attraversato con le sue cronache generazioni di campioni e campionesse, accompagnando le loro imprese senza mettersi mai davanti a loro. Ha imposto il suo stile e la sua preparazione enciclopedica, senza abusarne, non ha mai barattato il rispetto con il tifo, ha sorvolato sulla cattiveria con la leggerezza delle sue parole, sempre quelle giuste. Ha pianto quel giorno per Jannik a Wimbledon, e noi con lei. Appartiene al pantheon dove stanno, ne citiamo alcuni, Nicolò Carosio, Nando Martellini, Paolo Rosi, Alfredo Pigna, Adriano De Zan, coloro che hanno raccontato a milioni di italiani le imprese leggendarie del nostro sport, come quelle di Sinner e di quest’epoca d’oro del tennis italiano. Se n’è andata, come Rino Tommasi e Gianni Clerici. Non smetteremo di ascoltarti. E non smetteremo di ricordarti, cara Elena. Anche se noi di Sky Sport non saremo più gli stessi, ti promettiamo che faremo di tutto per essere degni di quello che ci hai lasciato, del tuo esempio. E di te. Anima pura, persona perbene, specchiata giornalista, meravigliosa collega. Grande, indimenticabile voce di Federico Ferri, direttore di Sky Sport
- Sep 24, 2026650x their median
Ciao Elena https://t.co/iVpxCm4RzE
- Sep 24, 2026404x their median
Ciao Elena, la voce del tennis https://t.co/Np9S4CIuUY
- Sep 30, 2026375x their median
ULTIM'ORA NATIONS LEAGUE #Portogallo, Cristiano #Ronaldo lascia il ritiro della nazionale: la decisione è stata presa dopo le parole del CT "Decido io chi gioca" #SkySport
- Sep 1, 2026255x their median
ULTIM'ORA MERCATO #ManchesterCity, fatta per Enzo Fernandez dal Chelsea Il giocatore atteso in città per la firma #SkySport #SkyCalciomercato
- Sep 18, 2026191x their median
#Besiktas, omaggio a Italiano: la canzone di Toto Cutugno allo stadio. VIDEO #SkySport #SkyUEL https://t.co/WNI7hXXISi
- Sep 25, 2026153x their median
Ciao Elena, la voce del tennis. Oggi su Sky Sport Legend una programmazione speciale dedicata alla sua memoria, per riascoltare le sue grandi telecronache https://t.co/11OgPXTTw4
- Sep 1, 2026109x their median
Besiktas, tripletta per #Vlahovic alla prima da titolare: contro il Corum finisce 6-2 #SkySport https://t.co/l4nzyiLeMy
- Sep 27, 2026102x their median
𝑴𝒆𝒛𝒛𝒐 𝒔𝒆𝒄𝒐𝒍𝒐 𝒅𝒊 𝑭𝒓𝒂𝒏𝒄𝒆𝒔𝒄𝒐 𝑻𝒐𝒕𝒕𝒊! La leggenda della Roma e del calcio italiano festeggia 50 anni 💙 #SkySport #Totti https://t.co/cBdsH7e7GS
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 12 interactions against 2.7M followers, an engagement rate of 0.001%. Measured over 866 original posts, its engagement rate beats 7% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 8.2K times each, and 0.147% of those impressions turn into an interaction. That is about 0.307% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 28.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 07:00 UTC, and Saturday is the busiest day of the week. Of the 866 posts sampled, 7% carry an image or video and 85% link out. The account's strongest tracked post pulled 14K interactions, about 1166x its own typical post. Recurring topics include #skysport, #skyseriea, #seriea.
- What is skysport's engagement rate on X?
- skysport (@SkySport) has an engagement rate of 0.001%, based on the median interactions across 866 original posts from the last 30 days against 2,660,263 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, skysport sits below the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SkySport have real engagement?
- Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SkySport post?
- Most posts go out around 07:00 UTC, and Saturday is its busiest day, at roughly 28.9 posts per day across the measured window.