Singapore Airlines engagement report
@SingaporeAir - 747K followers on X
Measured over 3 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 105 interactions against 747K followers, an engagement rate of 0.014%. Posts are seen about 28K times each, and 0.38% of those impressions turn into an interaction. That is about 3.70% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 01:00 UTC, and Wednesday is the busiest day of the week. Of the 3 posts sampled, 67% carry an image or video and 33% link out. The account's strongest tracked post pulled 3.5K interactions, about 34x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on September 1, 2026.
Where this sits in the catalog
At 0.014%, Singapore Airlines sits above the 25th percentile of the 37,459 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.438% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 01:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 97K |
| 14:00 UTC | -3% | 100K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -4% | 101K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 87K |
| 19:00 UTC | -2% | 82K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -1% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 236K |
| Monday | 0% | 298K |
| Tuesday | -3% | 295K |
| Wednesday | -1% | 255K |
| Thursday | -1% | 249K |
| Friday | -3% | 257K |
| Saturday | +3% | 231K |
Best tweets
- May 4, 202634x their median
We’re enhancing our complimentary in flight Wi-Fi offering across all cabin classes on our Airbus A350-900 long-haul and ultra-long-range fleet and A380 aircraft from 2027. @Starlink, the fastest Wi-Fi in the sky, will provide multi-gigabit connectivity on board. Soon, you can stream, game, and send large files just like on the ground. Find out more: https://t.co/60gHbaY5YT
- Mar 1, 202616x their median
ADVISORY ON SINGAPORE AIRLINES FLIGHTS AFFECTED BY THE GEOPOLITICAL SITUATION IN THE MIDDLE EAST Due to the geopolitical situation in the Middle East, the following Singapore Airlines (SIA) flights will be cancelled from 28 February to 7 March 2026: · SQ494 departing Singapore for Dubai · SQ495 departing Dubai for Singapore As the situation remains fluid, other SIA flights may be affected. Customers may visit SIA’s Flight Status page (https://t.co/1BvVz5xIzs) for the latest information on their flights. Customers affected by the flight cancellations will be reaccommodated on alternative flights or can seek a full refund of the unused portion of their ticket. SIA customers who booked directly with us may use our Assistance Request Form (https://t.co/m2XXOM0hYF) to seek the refund. For bookings made through travel agents or partner airlines, customers are advised to contact their travel agent or purchasing airline directly for assistance. Customers are also strongly advised to update their contact details via the ‘Manage Booking’ function (https://t.co/eqUnu7LDvv) on our website or subscribe to a mobile notification service (https://t.co/AbwFXNbvjC) to receive updates to their flight status. SIA apologises to all affected customers for the inconvenience caused. First posted on 1 March 2026, 1400hrs (GMT+8)
- Aug 8, 20269.0x their median
Happy 61st birthday, Singapore! Four languages. One heart. Performed by Singapore Airlines Cabin Crew, this is our tribute to the island we proudly call home. To every Singaporean, at home or around the world, we hope this performance fills you with the same love and pride we feel for Singapore.
- Aug 9, 20256.5x their median
Happy 60th Birthday, Singapore! 🇸🇬 We’re proud to share our special medley of “Reach Out for the Skies” and “Home”, performed by the Singapore Airlines Cabin Crew Music Society and the wider SIA family. We hope you love it as much as we enjoyed creating it! Songs adapted from “Reach Out for the Skies” by Taufik Batisah and Rui En, composed by Elaine Chan, lyrics by Selena Tan, as well as “Home” by Kit Chan, composed and written by Dick Lee.
- Sep 4, 20255.7x their median
Our new in-flight safety video creatively combines real-life footage with watercolour effects, guiding viewers on a journey through the places and people that make Singapore home. Watch it here first and look out for it on board our flights progressively from end October 2025. https://t.co/AYHILSF214
- Dec 26, 2025
Some dreams can last you a lifetime. For Elaine, she took her passion to the skies by rising through the ranks to be a trainer at the Singapore Airlines Academy. Watch her journey in our final episode of #CabinCrewChapters and start your very own at https://t.co/d9rk2jWhKt ✈️ https://t.co/r5pDxUkqLf
- Jan 26, 2026
ADVISORY ON SINGAPORE AIRLINES FLIGHTS AFFECTED BY THE SINGAPORE AIRSHOW AIRSPACE CLOSURE BETWEEN 29 JANUARY AND 8 FEBRUARY 2026 Several Singapore Airlines (SIA) flights will be affected by the temporary airspace closure for the Singapore Airshow from 29 January to 8 February 2026. Details of the affected flights may be found here: https://t.co/2DKVMR8oht. SIA apologises to all affected customers for the inconvenience caused. SIA will contact all affected customers to inform them about the flight changes. Customers may visit our Flight Status page (https://t.co/1BvVz5xIzs) for the latest information on their flights. Customers affected by flight cancellations will be reaccommodated on alternative flights, or they may seek a full refund of the unused portion of their ticket. Customers who booked directly with SIA may use the Assistance Request Form (https://t.co/YIwRrf7w29) to seek a refund. For bookings made through travel agents or partner airlines, customers should contact their travel agent or purchasing airline directly for assistance. As other flights may also be affected by the airspace closure, customers are strongly advised to update their contact details via the ‘Manage Booking’ function (https://t.co/hNYxWg3kDZ) on our website and our mobile app. Customer may also subscribe to a mobile notification service (https://t.co/AbwFXNbvjC) to receive updates to their flight status. First posted on 26 January 2026, 1630hrs (GMT+8)
- Oct 5, 2025
From runway to race track. Join us as the race weekend unfolds into trackside sights, fan village vibes, and plenty of podium-worthy photo-op moments. #SingaporeAirlines #F1SG https://t.co/vwt20Uqv6e
- Jul 21, 2026
[ADVISORY] It has come to our attention that there are fraudulent emails that falsely claim to be from Singapore Airlines (SIA) regarding a KrisFlyer Anniversary Draw. We would like to advise customers to be cautious of phishing emails that claim to be from SIA, and do not disclose any personal data to unverified sources. SIA will never ask for passwords, one-time passwords (OTPs), credit card pins, remote access to devices, or payment to claim a prize. Customers are also advised not to click on any links or open attachments contained in these emails. If you have received one of these emails, please delete it immediately. If you have already responded or provided any personal information, we recommend reporting it to the police, securing your bank accounts, and changing your passwords if you have disclosed them. If you need to verify the authenticity of any communication purporting to be from SIA, please contact us via https://t.co/0ScljJ0pPf, and we will get back to you as soon as possible.
- Aug 19, 2026
[ADVISORY] It has come to our attention that there are fraudulent emails that falsely claim to be from Singapore Airlines (SIA) regarding a KrisFlyer Miles Draw. We would like to advise customers to be cautious of phishing emails that claim to be from SIA, and do not disclose any personal data to unverified sources. SIA will never ask for passwords, one-time passwords (OTPs), credit card pins, remote access to devices, or payment to claim a prize. Customers are also advised not to click on any links or open attachments contained in these emails. If you have received one of these emails, please delete it immediately. If you have already responded or provided any personal information, we recommend reporting it to the police, securing your bank accounts, and changing your passwords if you have disclosed them. If you need to verify the authenticity of any communication purporting to be from SIA, please contact us via https://t.co/QXH86vi1hP, and we will get back to you as soon as possible.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 105 interactions against 747K followers, an engagement rate of 0.014%. Posts are seen about 28K times each, and 0.38% of those impressions turn into an interaction. That is about 3.70% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 01:00 UTC, and Wednesday is the busiest day of the week. Of the 3 posts sampled, 67% carry an image or video and 33% link out. The account's strongest tracked post pulled 3.5K interactions, about 34x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Singapore Airlines's engagement rate on X?
- Singapore Airlines (@SingaporeAir) has an engagement rate of 0.014%, based on the median interactions across 3 original posts from the last 30 days against 746,942 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.014%, Singapore Airlines sits above the 25th percentile of the 37,459 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SingaporeAir have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @SingaporeAir post?
- Most posts go out around 01:00 UTC, and Wednesday is its busiest day, at roughly 0.1 posts per day across the measured window.