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sia engagement report

@Sia - 3.2M followers on X

Measured over 5 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Per follower
0.026%
of 3.2M followers
Per impression
1.63%
52K views on a typical post
Reach
1.62%
of its followers see a post
Typical post
845
interactions (median)
Saved
0.095%
49 bookmarks on a typical post
Posting rate
0.17/day
active 17% of days
Peak time
19:00 UTC
Wednesday

Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 845 interactions against 3.2M followers, an engagement rate of 0.026%. Posts are seen about 52K times each, and 1.63% of those impressions turn into an interaction. That is about 1.62% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 5 posts sampled, 60% carry an image or video and 60% link out. The account's strongest tracked post pulled 12K interactions, about 15x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 5 original posts from a 30-day window, last computed on October 25, 2026.

Where this sits in the catalog

At 0.026%, sia sits above the 25th percentile of the 204,583 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,583 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video60% of posts+111%+108% to +115%34K
Outbound link60% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 60% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 60% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 118 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 26, 202615x their median

    An honor and a privilege, you will be sorely missed, legend. Oh Dolly. - here I am. https://t.co/xdcTrN2rbn

    11K8585826140K viewsView on X
  • Apr 7, 20263.7x their median

    I see my settlement has been picked up by the press. I’m a sober working mom trying to buy peace. I have primary custody of our son and since i am the only parent earning income i still have to pay California’s incredibly high child support. This has been a horrific year but it taught me how to navigate incredibly difficult situations, prioritize my family and not absorb other people’s negativity. “To err is human, to forgive is divine.”

    2.6K21426939324K viewsView on X
  • Jul 23, 20262.8x their median

    ⭐️ Congratulations to Sia and all the inductees in the 2027 Hollywood Walk of Fame class ⭐️- Team Sia https://t.co/2SDKV6Hb3a

    1.9K2989638128K viewsView on X
  • Oct 9, 20262.6x their median

    My friends/family @TobeNwigwe and Fat Nwigwe have put out this stellar album! Listen here! ❤️ https://t.co/Tb18lAGU5J https://t.co/qr9akI1TvN

    1.8K358341857K viewsView on X
  • Oct 1, 20262.2x their median

    https://t.co/s2lKNi7HTG

    1.5K2041132694K viewsView on X
  • Mar 17, 20262.1x their median

    12 years of swinging on the Chandelier - Team Sia https://t.co/aeBRj6valj

    1.4K264483487K viewsView on X
  • Apr 7, 20261.9x their median

    good dads get jobs

    1.2K1961586571K viewsView on X
  • Feb 27, 20261.8x their median

    Bird Set Free, Live at Home for @representus - Team Sia https://t.co/FRSkY3gFFW

    1.3K177431343K viewsView on X
  • Jun 17, 2026

    Sia & Daniel Askill present Sia: Nostalgic for the Present 🎬 The global spectacle of Sia's 2016 @coachella performance that inspired her world tour has been remastered for the big screen. Get tickets to see it exclusively in cinemas across the world on July 23 for a limited time https://t.co/5hLwecVpxB - Team Sia

    778285614163K viewsView on X
  • Jun 24, 2026

    From Cheap Thrills to Chandelier to Alive and more, Sia's soundtrack is unmatched. Sia: Nostalgic for the Present is exclusively in cinemas beginning July 23 for a limited time. https://t.co/RZatcupcBM - Team Sia https://t.co/ncDEeJncxc

    964130311671K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 845 interactions against 3.2M followers, an engagement rate of 0.026%. Posts are seen about 52K times each, and 1.63% of those impressions turn into an interaction. That is about 1.62% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 5 posts sampled, 60% carry an image or video and 60% link out. The account's strongest tracked post pulled 12K interactions, about 15x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is sia's engagement rate on X?
sia (@Sia) has an engagement rate of 0.026%, based on the median interactions across 5 original posts from the last 30 days against 3,195,052 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.026%, sia sits above the 25th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Sia have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Sia post?
Most posts go out around 19:00 UTC, and Wednesday is its busiest day, at roughly 0.17 posts per day across the measured window.

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