Sho't Left engagement report
@ShotLeft - 300K followers on X
Measured over 10 original posts from a 30-day window, last computed on October 18, 2026.
Engagement
A typical post picks up 2 interactions against 300K followers, an engagement rate of 0.001%. Measured over 10 original posts, its engagement rate beats 4% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 832 times each, and 0.24% of those impressions turn into an interaction. That is about 0.277% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 07:00 UTC, and Wednesday is the busiest day of the week. Of the 10 posts sampled, 90% carry an image or video and 60% link out. The account's strongest tracked post pulled 14 interactions, about 7.0x its own typical post. Recurring topics include #travelwisemzansi, #itsmysouthafrica, #reason2travelsa.
Measured over 10 original posts from a 30-day window, last computed on October 18, 2026. Recurring tags: #travelwisemzansi, #itsmysouthafrica, #reason2travelsa.
Compared with accounts its own size
Sho't Left's engagement rate beats 4% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 14% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Sho't Left sits below the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 90% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 60% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 90% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 60% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 260 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 26, 20267.0x their median
Your girl did something for the 1st time.May not be a big thing for some but for me it is ! I did quad biking for an hour and LOVED it. Another #reason2travel tick. #TravelWeek26 https://t.co/aFesE32Npw
- May 13, 20267.0x their median
For many African countries, tourism is not merely a leisure industry, it is a developmental instrument.” - President @CyrilRamaphosa at #ATI2026 This year’s Africa’s @SATravelTrade has already involved nearly 400 SMMEs, giving tourism entrepreneurs and businesses valuable market exposure, networking opportunities, and direct access to international buyers from over 71 countries. As #ShotLeft, we’re excited about what this growth means for our trade partners and the future of tourism in South Africa. #ATI2026 #UnlimitedAfrica #TravelWeek26
- Aug 25, 20265.5x their median
Hello Eastern Cape ! #TravelWeek26 #TravelWiseMzansi #ItsMySouthAfrica #Reason2Travel https://t.co/98hOXOq8xh
- Sep 11, 20264.5x their median
[COMING UP] @ShotLeft Travel Week campaign is back and n full swing. Sho't Left Travel Week is giving South Africans access to huge domestic travel discounts and exciting travel deals to encourage them to explore their own country. #MorningLive #SABCNews https://t.co/AvfLJB9djU
- Sep 7, 20264.0x their median
SHO'T LEFT TRAVEL WEEK IS HERE! Up to 50% OFF the best travel deals in Mzansi. Plus, you can book now and travel later. Wabona? There's no reason to stay home & 1000 reasons to take that Sho't Left: https://t.co/Y7jFDu2XHw #TravelWiseMzansi #ItsMySouthAfrica #TravelWeek26
- Sep 8, 20263.5x their median
Two ways to explore this Sho't Left Travel Week. Thrills or quality family time? Choose your fighter. #TravelWiseMzansi #ItsMySouthAfrica #TravelWeek26 https://t.co/jm8105vvTo
- Aug 26, 20263.5x their median
Early morning drives on the golf course :) @ShotLeft will be back later at the driving range #TravelWeek26 #Reason2Travel https://t.co/T99PxxNbzq
- Sep 23, 20263.0x their median
The question was simple, but the conversation was anything but. 🇿🇦 Today, The Great Debate brought together industry voices, travel enthusiasts and South Africans from all walks of life to unpack an important question: Is South Africa too expensive for South Africans to travel? Talks of affordability and accessibility to finding more ways for locals to explore Mzansi, the conversation was insightful, honest and thought-provoking. What’s your take❓ #TravelWiseMzansi #ItsMySouthAfrica #Reason2TravelSA
- Aug 26, 20263.0x their median
Fun times with the girls on the golf course :) Squad goals ,squad formation !Did you know Golf Tourism is on the rise in South Africa ? @ShotLeft #TravelWeek26 #Reason2Travel https://t.co/RAyJyOfZFt
- Aug 25, 20263.0x their median
Always a plan to eat seafood by the sea .A great menu see the the https://t.co/xW7FH11NpM is an integral part of travel #TravelWeek26 #ItsMySouthAfrica #Reason2Travel https://t.co/JNAC8ahk9p
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2 interactions against 300K followers, an engagement rate of 0.001%. Measured over 10 original posts, its engagement rate beats 4% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 832 times each, and 0.24% of those impressions turn into an interaction. That is about 0.277% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 07:00 UTC, and Wednesday is the busiest day of the week. Of the 10 posts sampled, 90% carry an image or video and 60% link out. The account's strongest tracked post pulled 14 interactions, about 7.0x its own typical post. Recurring topics include #travelwisemzansi, #itsmysouthafrica, #reason2travelsa.
- What is Sho't Left's engagement rate on X?
- Sho't Left (@ShotLeft) has an engagement rate of 0.001%, based on the median interactions across 10 original posts from the last 30 days against 300,418 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Sho't Left sits below the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ShotLeft have real engagement?
- Its engagement rate beats 4% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ShotLeft post?
- Most posts go out around 07:00 UTC, and Wednesday is its busiest day, at roughly 0.37 posts per day across the measured window.