Konga Nigeria engagement report
@ShopKonga - 162K followers on X
Measured over 23 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 3 interactions against 162K followers, an engagement rate of 0.002%. Measured over 23 original posts, its engagement rate beats 7% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 638 times each, and 0.47% of those impressions turn into an interaction. That is about 0.393% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.8 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 23 posts sampled, 100% carry an image or video and 17% link out. The account's strongest tracked post pulled 44 interactions, about 15x its own typical post. Recurring topics include #kongayakata, #thankgoditsyakata, #feelathome.
Measured over 23 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #kongayakata, #thankgoditsyakata, #feelathome.
Compared with accounts its own size
Konga Nigeria's engagement rate beats 7% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 24% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Konga Nigeria sits below the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 17% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 17% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 437 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 3, 202615x their median
Konga is profitable, expanding rapidly, and fully capitalized with robust financial reserves to drive our long-term business goals. Our platforms are fully operational (With a newly upgraded experience across our various touchpoints), our logistics networks are active, and our team remains dedicated to delivering excellent service across Nigeria. Every part of our ecosystem is running at full capacity to serve you better. We advise our customers, partners, and the general public to rely only on official updates shared directly through our verified website and official social media channels. This month, Konga turns 14, and more than ever, our sights remain fixed on Becoming The Engine of Commerce and Trade in Africa. Thank you for your continued trust and patronage through these years. We are just getting started.
- Oct 6, 20263.3x their median
Step into the season with up to 66% OFF selected fashion picks on Konga. From stylish kaftan dresses and elegant pumps to traditional Agbada and everyday men’s footwear, there’s something for every style. Save more. Shop your favourites. Enjoy the freedom to choose. Shop now on the Konga App and enjoy same-day delivery with KongaNow when you order before 3PM. Terms & conditions apply. #Konga #FreedomSales #KongaDeals #FashionDeals #ShopKonga #KongaNow #OnlineShopping #NigeriaShopping
- Sep 16, 20263.3x their median
Your day runs better when your everyday tech is sorted. From the charger beside your bed to the earbuds you use every morning, the speaker that fills the room with your favorite songs, or the power bank that keeps your devices charged, the right accessories make everyday life easier. This Anker Brand Day, shop amazing deals on smart accessories designed to keep you powered, connected, and entertained. Feel At Home with Anker on Konga today. #FeelAtHome #Konga #Anker #SmartAccessories #KongaDeals
- Aug 15, 20262.7x their median
Please note that our Konga Call Center will be unavailable from 3:00 PM today, Saturday, 15th August, and will remain closed through Sunday, 16th August 2026 to resume on Monday 17th August, 2026 During this period, you can still reach us via our social media channels or email at [email protected]. Thank you for your understanding. We’ll be back to assist you soon. #Konga #KongaNigeria #ImportantUpdate
- Oct 12, 20262.3x their median
You know we sell phones, TVs and home appliances… but did you know you could also shop for smart locks, waterproof sealants, decorative river rocks and smart lock batteries on Konga? 😮 Yes, we’ve got more than you think! And with our Freedom Sales, you can enjoy amazing deals and save more on selected products. Don’t limit your shopping list. You might just find what you’ve been looking for on Konga! 🛍️ Shop now at https://t.co/EWFKeL0Pn2 #WhatYouDontKnowWeSell #Konga #FreedomSales #KongaDeals #ShopEverythingOnline #KongaNigeria
- Aug 27, 20262.3x their median
School is almost back, and mornings are about to get busy! 🎒🍞 Make breakfast easier with the right kitchen essentials. From quick toast to a warm, filling breakfast, a toaster can help you get the kids ready and out the door on time. Get ready for resumption. Shop kitchen essentials on Konga. #BackToSchool #SchoolResumption #Konga #ShopKonga #BreakfastIdeas
- Aug 19, 20262.3x their median
Ready for school. Ready for work. Ready for more. 💻 Powerful, reliable, and stylish ASUS laptops built for your everyday hustle. Shop genuine ASUS laptops on Konga with trusted nationwide delivery. Upgrade your productivity. Shop Konga. #ASUS #Konga #BackToSchool #LaptopDeals #ShopKonga
- Oct 15, 20262.0x their median
Before you click “Buy Now,” make sure your next TV is the right one for you! 📺 From screen size to smart features, seller reviews and warranty, here are 3 things to check before buying a TV online. Shop smarter, avoid costly mistakes, and find the perfect TV for your space on Konga. Ready for a new TV? Visit https://t.co/EWFKeL0Pn2 and explore your options today! #Konga #ShopSmartShopKonga #TVShopping #SmartTV #OnlineShopping
- Oct 1, 20262.0x their median
There’s something about the Nigerian spirit. We hustle, we create, we adapt, and we dream big. And somehow, against all odds, we always keep moving. This new month of our freedom, we celebrate the resilience, ingenuity, and determination that make Nigeria, and Nigerians, special. Here’s to every Nigerian building something, pursuing something, in something, and making things happen. Happy Independence Day, Nigeria! ❤️ #HappyIndependenceDay #NigeriaAt66 #Konga #ProudlyNigerian #OneNigeria
- Sep 10, 20262.0x their median
From quick meals to fresh groceries and everyday cooking, LG has you covered. Microwave. Fridge. Two-face gas cooker. Everything you need for a smarter, easier and more stylish kitchen is right here. Ready to make your kitchen feel like home? Shop LG appliances on Konga — click the link in bio to shop now. #FeelAtHome #Konga #LG #LGHomeAppliances #KitchenAppliances
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3 interactions against 162K followers, an engagement rate of 0.002%. Measured over 23 original posts, its engagement rate beats 7% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 638 times each, and 0.47% of those impressions turn into an interaction. That is about 0.393% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.8 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 23 posts sampled, 100% carry an image or video and 17% link out. The account's strongest tracked post pulled 44 interactions, about 15x its own typical post. Recurring topics include #kongayakata, #thankgoditsyakata, #feelathome.
- What is Konga Nigeria's engagement rate on X?
- Konga Nigeria (@ShopKonga) has an engagement rate of 0.002%, based on the median interactions across 23 original posts from the last 30 days against 162,435 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Konga Nigeria sits below the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ShopKonga have real engagement?
- Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ShopKonga post?
- Most posts go out around 12:00 UTC, and Monday is its busiest day, at roughly 0.8 posts per day across the measured window.