ShakiraMedia engagement report
@ShakiraMedia - 527K followers on X
Measured over 22 original posts from a 30-day window, last computed on October 16, 2026.
Engagement
A typical post picks up 1.3K interactions against 527K followers, an engagement rate of 0.251%. Measured over 22 original posts, its engagement rate beats 84% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 31K times each, and 4.21% of those impressions turn into an interaction. That is about 5.95% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 20:00 UTC, and Saturday is the busiest day of the week. Of the 22 posts sampled, 95% carry an image or video and 41% link out. The account's strongest tracked post pulled 9.4K interactions, about 8.3x its own typical post. Recurring topics include #lmynlworldtour, #lmynlresidency.
Measured over 22 original posts from a 30-day window, last computed on October 16, 2026. Recurring tags: #lmynlworldtour, #lmynlresidency.
Compared with accounts its own size
ShakiraMedia's engagement rate beats 84% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 86% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.251%, ShakiraMedia sits above the 50th percentile of the 205,261 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 95% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 41% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 95% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 41% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 171 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- May 23, 20268.3x their median
Here it is! / ¡Aquí está! Shakira & Burna Boy Dai Dai 🐺⚽️🌍 https://t.co/UvGu8KqJTd https://t.co/qGWLPpUNwf
- Jul 19, 20264.6x their median
🇪🇸🏆 @Shakira entregándole el trofeo MVP del Partido a Ferran Torres después de la victoria de España en la final de la Copa Mundial! https://t.co/ho4hw7qiu9
- Jul 19, 20263.5x their median
Hoy ganó Shakira y ganó España, igual que en el 2010! ❤️🇪🇸 @FIFAWorldCup https://t.co/j8HjsBskwY
- Sep 30, 20262.5x their median
📸🇫🇷 Shakira attending the @TomFord Défilé Spring/Summer 2027 as part of the Paris Fashion Week in France! https://t.co/yJPzwuwwR8
- Jul 27, 20262.2x their median
🐺🇺🇸 Shakira officially concluded the U.S. World Cup Edition of #LMYNLWorldTour after selling over 1 million tickets across the country! The tour will continue through Europe and Asia in 2026 and 2027. 🌍🌏 Get ready! https://t.co/FRd5tcHeSD
- Aug 4, 20262.0x their median
Shakira en 1997 // Shakira en 2026 https://t.co/cbZ8T2mm0x
- Aug 4, 20261.8x their median
✨ Shakira’s “Dai Dai” (feat. Burna Boy) is the #1 song on the @billboard Global 200 for a 4th consecutive week! Keep streaming at https://t.co/DOVete2Yln https://t.co/ryWFxHOPES
- Oct 3, 20261.8x their median
🥁🌍 Shakira performing the #1 song of 2026 – Dai Dai – live from #LMYNLWorldTour in Madrid! This tour has gathered over 3.3 million people in attendance, becoming the highest-grossing Latin tour in history! https://t.co/MbvZmVoGom
- Jul 30, 20261.8x their median
Shakira working in the recording studio today! 🎙️🎛️ Shak trabajando hoy en el estudio de grabación! https://t.co/V5yM3LItjo
- Sep 30, 20261.6x their median
🎥🇫🇷 Watch Shakira arriving at the Tom Ford show during the Paris Fashion Week in France! https://t.co/Z4IfrbaNnP
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.3K interactions against 527K followers, an engagement rate of 0.251%. Measured over 22 original posts, its engagement rate beats 84% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 31K times each, and 4.21% of those impressions turn into an interaction. That is about 5.95% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 20:00 UTC, and Saturday is the busiest day of the week. Of the 22 posts sampled, 95% carry an image or video and 41% link out. The account's strongest tracked post pulled 9.4K interactions, about 8.3x its own typical post. Recurring topics include #lmynlworldtour, #lmynlresidency.
- What is ShakiraMedia's engagement rate on X?
- ShakiraMedia (@ShakiraMedia) has an engagement rate of 0.251%, based on the median interactions across 22 original posts from the last 30 days against 526,946 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.251%, ShakiraMedia sits above the 50th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ShakiraMedia have real engagement?
- Its engagement rate beats 84% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ShakiraMedia post?
- Most posts go out around 20:00 UTC, and Saturday is its busiest day, at roughly 1.23 posts per day across the measured window.