Sensor Tower (formerly data.ai) engagement report
@SensorTower - 203K followers on X
Measured over 15 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
A typical post picks up 1 interaction against 203K followers, an engagement rate of 0.001%. Measured over 15 original posts, its engagement rate beats 3% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 958 times each, and 0.104% of those impressions turn into an interaction. That is about 0.472% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 15 posts sampled, 93% carry an image or video and 67% link out. The account's strongest tracked post pulled 25 interactions, about 25x its own typical post. Recurring topics include #muse, #bidease, #scream.
Measured over 15 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #muse, #bidease, #scream.
Compared with accounts its own size
Sensor Tower (formerly data.ai)'s engagement rate beats 3% of the tracked X accounts closest to it in follower count (20,183 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 6% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Sensor Tower (formerly data.ai) sits below the 10th percentile of the 202,368 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.672% |
| 90th percentile | 2.54% |
| 99th percentile | 82.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 93% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 67% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 93% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 67% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 786 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 21, 202625x their median
Meta's new AI agent, Muse, has quickly risen to the top of mobile app charts, a sign that the social media company is gaining traction in the increasingly crowded market for consumer AI assistants Sensor Tower recorded >902k app downloads in the six days after Muse's launch on Sept. 8. That's more than the 773k downloads of its predecessor, the Meta AI app, in the same post-launch period. $META shares jumped as much as 12% on Monday. Stocks of Meta's key chip suppliers AMD, Intel and Arm also soared. For @business: https://t.co/MK5NWo6PDb
- Aug 31, 202615x their median
Top streamer @Netflix got in the GTA VI game on Thursday releasing 26 minutes of exclusive gameplay footage - and consumers noticed. Here's what happened: ‼️ US Netflix app users during the 3pm hour increased 35% vs. the previous hour, and jumped 50% compared to the previous day. ‼️ US web visitors to the streamer soared more than 125% compared to the average for the previous 12 Thursdays at the same time. ‼️ Netflix's US app store ranking shot to 36th overall among all free iOS apps vs. 96th the previous day, and held strong at 40th over the weekend. ‼️ As of Sunday night, the GTA VI extended look was ranked #2 in the US by Netflix in the movies scroll. But if you want to understand the true power of the largest streamer, total pre-orders for the game itself went parabolic on 8/27, rising 436% vs. the previous day, with revenue jumping 600% DoD. Stick with Sensor Tower as we race to November and launch day, for more GTA insights. And if you want to keep up-to-date on pre-sales and revenue for the biggest game release of the year, bookmark our LIVE GAME TRACKER, updated weekly 👉 https://t.co/V3hSsl9baQ #GTAVI #StreamingApps #VideoGameInsights #CompetitiveInsights
- Jun 12, 20269.0x their median
Hey US singles. You okay? In our newest report, 𝗧𝗵𝗲 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗔𝗜 𝟮𝟬𝟮𝟲 - 𝙡𝙖𝙪𝙣𝙘𝙝𝙞𝙣𝙜 𝙚𝙖𝙧𝙡𝙮 𝙣𝙚𝙭𝙩 𝙬𝙚𝙚𝙠 - we found some interesting (and maybe worrisome?) trends popping up. While traditional dating and social discovery platforms are seeing a steady decline in total hours spent, virtual companions are on the rise in the US. Maybe our next deep dive should be therapy apps? But that’s just the tip of the AI iceberg. Mark your calendars for June 16th. Our State of AI 2026 report is going to rock your AI-generated socks off. Now if you’ll excuse us, we have a dinner date with Siri and we don’t want to be late. #StateofAI #AIinsights #GenAI #CompetitiveIntelligence #DigitalInsights
- Aug 4, 20265.0x their median
🎙️ [𝗣𝗢𝗗𝗖𝗔𝗦𝗧 𝗔𝗟𝗘𝗥𝗧] Mobile games made $12B+ in ad revenue in 2025 with more than 2.4 trillion views. Get full details on the @Deconstructor of Fun Podcast 👉 https://t.co/qMIi2AXBQZ Our Lead Gaming Insights Analyst, Sam Aune sat down with Josh Chandley and the DoF podcast to talk about the big business of Ad Monetization including: ✅ Applovin’s growing market share, and take-rate ✅ What advertisers are buying mobile game ad inventory ✅ Hybridcasual monetization models (IAP focused & IAA focused) And more! The chat breaks down our Gaming Deep Dive: Ad Monetization Report – 35+ data-packed pages covering the full ecosystem of ad networks driving revenue, the competitive landscape, and real-world case studies. Check out the full podcast with the link above. And, if you’re interested in reading the report, click this link 👉 https://t.co/B6z6KXj8iL
- Jun 11, 20265.0x their median
As @OpenAI ramps up for their IPO, so does their ad business. 1400+ brands have tested @ChatGPTapp ads since launch, with shopping-related brands making up nearly 40% of impressions between Feb. 10th - May 24th. Want to learn more? Check out this article from @DebraWilliamson! https://t.co/J62OBpANfn #AgenticShopping #AI #CompetitiveInsights #DigitalIntelligence
- Sep 15, 20264.0x their median
𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝟮𝟬𝟮𝟲 𝗵𝗮𝘀 𝗮𝗿𝗿𝗶𝘃𝗲𝗱: https://t.co/YFmWZvXzsT Here’s the upshot: 76 pages, hundreds of dynamic charts, and a wealth of industry data you won’t find anywhere else. 𝗜𝗻𝘀𝗶𝗱𝗲, 𝘄𝗲’𝗹𝗹 𝘂𝗻𝗽𝗮𝗰𝗸 𝘁𝗵𝗶𝗻𝗴𝘀 𝗹𝗶𝗸𝗲: ✍️ How AI has reshaped advertising in 2026 ✍️ The competitive field ahead of this year’s holiday season ✍️ The tactics top brands used to capitalize on major sports events ✍️ Spend and impressions data for retail media, OTT, social media, and more ✍️ Intel on audience demographics and shifting behavior across industries ✍️ And so much more Dive into the same insights and reports that hundreds of prestigious brands around the world use to shape their yearly strategies.
- Jul 28, 20264.0x their median
We’re bringing ‘final boss-level’ insights for our newest report, the H1 2026 Gaming Digital Market Index. 🔗 Download it here 👉 https://t.co/fM4CM9w74F This 40+ page report is packed with dynamic, interactive charts on the latest gaming trends across mobile, PC, console, web, and digital advertising. While mobile gaming IAP revenue and downloads have dropped -2% ($40B) and -12% (23B), respectively, between H1 ‘25 and H1 ‘26, there’s been an +8% increase in gaming digital ad spend and +14% increase in gaming digital ad impressions as games try to acquire new players and retain their current ones. Here’s a sneak peek at our exclusive report: 💸 Global Mobile Gaming IAP Revenue hit $40B - a 2% decline PoP between H1 ‘25 and H1 ‘26 📈 Gaming Digital Ad Impressions hit 1.4 trillion while gaming digital ad spend hit $7B - up 14% and 8%, respectively, across 41 markets and 18 channels, PoP 👾 AppLovin and AdMob control 65% of gaming ad revenue - up from 61% at the start of the year 📺 YouTube led global markets with 27% channel share with local mixes diverging sharply across other channels 👑 Honor of Kings reclaimed the #1 ranking by mobile IAP revenue after being dethroned by MonopolyGo! And Last War Survival AND MUCH MORE! It’s only the first half of the year, but we’ve got the full gaming story. This report is the summer sidequest you’ve been looking for. Download with the link above! #gaming #mobilegames #digitaladvertisinginsights #competitiveinsights #pc #console #web
- Jul 15, 20264.0x their median
🍿 Get your popcorn ready. @Letterboxd is on everyone’s must watch list this week as acquisition talks swirl around the social network-based #movie app. Companies like @Netflix, @SonyPictures, @Paramountco, and multiple VC’s are all in the mix, looking to gain access to audience data on viewing habits, preferences, physical production, and competing catalogs. Our data shows that while revenue has been fairly flat, DAUs have steadily increased over the last 12 months with +17.5% increase between Jan 1, 2026 – July 11th, vs. the previous 6 months. Letterboxd largest spike in downloads, DAUs, and revenue came in December when the company rolled out their Video Store feature on Dec. 10th, allowing users to rent hard-to-find indie movies. The increases continued through the end of the month with their popular “Letterboxd wrapped” promotion (similar to Spotify) leading to a +85.4% jump in revenue, +113% jump in absolute downloads, and +8.8% increase in DAUs from November to December. Similarly, website True Audience jumped +20.3% between October, 2025 and January, 2026 coinciding with a strong increase in ad spend, which soared 254% between October and November – all strong signals of user grown and engagement for companies looking to acquire the app. Sensor Tower has been critical in helping our customers research and analyze the data they need to make their most important finance and marketing decisions. We can do the same for you. Find out how 👉 https://t.co/fiRIfwlzCw #MobileAppInsights #DigitalAdvertisingInsights #CompetitiveInsights #signals #acquisitions
- Jul 13, 20264.0x their median
AI is changing how businesses operate, allowing them to find new ways to work smarter, not harder - and we're here for it. Introducing the Sensor Tower MCP Server! Read the blog 👉 https://t.co/cCarFye0F3 The MCP (Model Context Protocol) is a bridge, or plug-in that allows Sensor Tower subscribers to directly connect their companies' AI tool, like Claude or ChatGPT, to Sensor Tower's Advertising and App Performance Insights (with additional datasets rolling out soon). This is another tool in your arsenal, meant to make it easier to interact with, run analysis, and collect the data and insights you need. TL;DR - you ask a question and get a coherent, easily digestible response, colored with detail and explanation that highlights why the insight is relevant and useful. Want to learn more, including guidelines, additional features, and best prompts to use? Check out the blog above! #MCPServer #MCP #CompetitiveInsights
- Jun 10, 20264.0x their median
#RetailMedia growth is fully underway. And, if you want an inside track, you may want to listen to the experts defining the next era. Will agentic commerce rewrite how customers buy? Come find out. RSVP (that's French for - get in while you can!) HERE 👉 https://t.co/rVChxmr2I3 If you're going to be at Cannes, come join @EMARKETER and Sensor Tower's own SVP, Innovation & Strategy, as he hosts a journey beyond the headlines, along with additional panels featuring @Albertsons @Amazon and @Target's Roundel! June 22nd | 3:30pm-6:30pm | The CPG Guys Residence Space is limited, so please click the link above to reserve your seat! #Cannes2026 #Retail #AgenticShopping #AI #commerce
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1 interaction against 203K followers, an engagement rate of 0.001%. Measured over 15 original posts, its engagement rate beats 3% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 958 times each, and 0.104% of those impressions turn into an interaction. That is about 0.472% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 15 posts sampled, 93% carry an image or video and 67% link out. The account's strongest tracked post pulled 25 interactions, about 25x its own typical post. Recurring topics include #muse, #bidease, #scream.
- What is Sensor Tower (formerly data.ai)'s engagement rate on X?
- Sensor Tower (formerly data.ai) (@SensorTower) has an engagement rate of 0.001%, based on the median interactions across 15 original posts from the last 30 days against 203,072 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Sensor Tower (formerly data.ai) sits below the 10th percentile of the 202,368 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SensorTower have real engagement?
- Its engagement rate beats 3% of the tracked X accounts closest to it in follower count (20,183 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SensorTower post?
- Most posts go out around 15:00 UTC, and Wednesday is its busiest day, at roughly 0.6 posts per day across the measured window.