Ottawa Senators engagement report
@Senators - 566K followers on X
Measured over 35 original posts from a 30-day window, last computed on August 26, 2026.
Engagement
A typical post picks up 205 interactions against 566K followers, an engagement rate of 0.036%. Measured over 35 original posts, its engagement rate beats 53% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 18K times each, and 1.14% of those impressions turn into an interaction. That is about 3.17% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 35 posts sampled, 91% carry an image or video, 11% are part of a thread and 17% link out. The account's strongest tracked post pulled 905 interactions, about 4.4x its own typical post. Recurring topics include #sens, #capitalprideweek, #gosensgo.
Measured over 35 original posts from a 30-day window, last computed on August 26, 2026. Recurring tags: #sens, #capitalprideweek, #gosensgo.
Compared with accounts its own size
Ottawa Senators's engagement rate beats 53% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 56% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.036%, Ottawa Senators sits above the 25th percentile of the 36,759 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -3% | 95K |
| 14:00 UTC | -4% | 98K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -4% | 99K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 232K |
| Monday | 0% | 290K |
| Tuesday | -2% | 281K |
| Wednesday | -1% | 252K |
| Thursday | -2% | 245K |
| Friday | -3% | 254K |
| Saturday | +3% | 228K |
Best tweets
- Aug 22, 20264.4x their median
Happy #CapitalPrideWeek! The Progress Pride Flag will fly at Canadian Tire Centre to celebrate this week! 🏳️🌈 https://t.co/3eDT0lIPxf
- Aug 25, 20264.0x their median
Happy birthday Z! 🥳 https://t.co/s20ePtwf2Y
- Aug 21, 20262.9x their median
Guten Tag 👋 Tim Stützle checkin’ in from the European Media Tour! 🇩🇪 https://t.co/jDxLa5Gggc
- Aug 8, 20262.8x their median
Smash repost to wish @RidlyGreig a happy 24th birthday 🥳 🎉 https://t.co/tVr2ixa7W5
- Aug 5, 20262.5x their median
8️⃣5️⃣ 😤 https://t.co/w73p7TqmKj
- Aug 13, 20262.3x their median
Happy birthday @merileevi_ 🥳 https://t.co/rdtJmOa3OP
- Aug 11, 20262.3x their median
It's an Ottawa thing 👊 https://t.co/9IUJ5qc53K
- Mar 23, 20262.2x their median
The #Sens App is LIVE 📲 Early access to content, exclusive contests, all of your ticketing needs, and everything in between, the Senators App offers a one-stop shop for all the best Sens coverage right at your fingertips! Download the app here: https://t.co/8czKGbqvHa https://t.co/eXWSQnkETc
- Aug 19, 20262.1x their median
In Gee Chun stepping out on The Rink ❤️🏒 #LPGALookback https://t.co/nqNmn30HuK
- Aug 19, 2026
🚨 EXCITING OPPORTUNITY ALERT 🚨 We're seeking a self starter with experience as a Fullstack Developer who will collaborate with our Hockey Operations department to contribute to the Ottawa Senators team success. 📝 Apply here: https://t.co/eyNDsI5kkN https://t.co/7ruebxrRSX
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 205 interactions against 566K followers, an engagement rate of 0.036%. Measured over 35 original posts, its engagement rate beats 53% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 18K times each, and 1.14% of those impressions turn into an interaction. That is about 3.17% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 35 posts sampled, 91% carry an image or video, 11% are part of a thread and 17% link out. The account's strongest tracked post pulled 905 interactions, about 4.4x its own typical post. Recurring topics include #sens, #capitalprideweek, #gosensgo.
- What is Ottawa Senators's engagement rate on X?
- Ottawa Senators (@Senators) has an engagement rate of 0.036%, based on the median interactions across 35 original posts from the last 30 days against 566,196 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.036%, Ottawa Senators sits above the 25th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Senators have real engagement?
- Its engagement rate beats 53% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Senators post?
- Most posts go out around 16:00 UTC, and Friday is its busiest day, at roughly 1.83 posts per day across the measured window.