Hon. Scott Morrison AC engagement report
@ScoMo30 - 583K followers on X
Measured over 4 original posts from a 30-day window, last computed on October 10, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 140 interactions against 583K followers, an engagement rate of 0.024%. Posts are seen about 26K times each, and 0.546% of those impressions turn into an interaction. That is about 4.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 00:00 UTC, and Friday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video, 25% are part of a thread and 25% link out. The account's strongest tracked post pulled 109K interactions, about 778x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on October 10, 2026.
Where this sits in the catalog
At 0.024%, Hon. Scott Morrison AC sits above the 10th percentile of the 212,567 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 82.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 00:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 75% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 25% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 75% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 25% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 519 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 21, 2025778x their median
"I forgive him." Erika Kirk says she forgives the man suspected of killing her husband: "I forgive him because it was what Christ did. And is what Charlie would do." https://t.co/aEnvRVXmMc
- Oct 8, 2025714x their median
"I am very proud to announce that Israel and Hamas have both signed off on the first Phase of our Peace Plan... BLESSED ARE THE PEACEMAKERS!" - President Donald J. Trump https://t.co/lAUxi1UPYh
- Jun 9, 2026106x their median
Warm congratulations to PM @narendramodi on becoming India’s longest-serving elected Prime Minister. A true statesman who has transformed India’s economy and standing in the world. Proud of the Comprehensive Strategic Partnership we built together. Congrats my friend. 🇦🇺 🇮🇳 https://t.co/liK2GEfejJ
- Jul 9, 202650x their median
Thanks to PM @narendramodi for the invitation to catch up in Melbourne today. Together we were able to to elevate the Australian India relationship to its highest ever level. I wish him all the very best for his visit. 🇦🇺🇮🇳 And yes, he did ask about how my Indian cooking was progressing. 🥘😀 #modi
- Jan 20, 202636x their median
Hamas never praised the actions of my Government @AlboMP, but they did praise yours. Wall Street Journal article published on 19 December, 2025 https://t.co/H5ISaLXX91
- Dec 21, 202529x their median
Not good enough! The victims of this extreme Islamist terrorist attack deserve better than this - so does the Australian Jewish Community - so do all Australians. Fix it and call a full Commonwealth led Royal Commission that specifically deals with the rise of antisemitism in Australia, especially since October 7, 2023, just as @JoshFrydenberg passionately pleaded for on behalf of his community this week.
- Jun 22, 202577x their median
Peace through strength https://t.co/NlFQqfBS2N
- Jan 28, 202625x their median
My calls for self regulation of the Islamic faith in Australia is requiring nothing more of Islamic religious leaders than any other faiths in Australia. I am asking for Islamic leaders to regulate and provide stronger protections against radicalisation within the Islamic faith community for the benefits of their own community and our wider Australian society. As I said in the speech, if there similar weaknesses in other faiths, including my own, the same requirements should apply.
- Dec 15, 202518x their median
The Bondi Terrorist Attack on our Jewish Community was the product of Anti-semitism that has been allowed to flourish in Australia since the October 7 attacks in Israel in 2023 and enable the terrorist violence that has now desecrated our nation. Antisemitism was the loaded weapon at the centre of this terrorist crime. That is the weapon that Govenments, and all Australians alike, must now be focussed on removing from our society. Reviews of all relevant security laws and operational practices are necessary and must be acted upon - this is standard practices, but they must not distract us from the primary cause of this terrorist attack - antisemitism. That is where leadership must focus. https://t.co/cRCMRW9w8r
- Jan 28, 202615x their median
Once again the same excuses and diversions are being made for not dealing with the issue of Islamic extremist radicalisation in Australia. This is not about blame for December 14 - that is a straw man argument - but an honest appeal for what is needed to prevent such radicalisation in the future. Hollow appeals for unity mean nothing if they are used as an excuse for not confronting or acting on how radicalisation is occurring in Australia. This is as true of extremist Islam as it is for all other forms of political radicalisation, whether on the right or left, which is also present in Australia. We must stop avoiding the issue and work productively and honestly to address this issue for the sake of all faiths to make a positive and peaceful contribution. If not now after December 14, then when!
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 140 interactions against 583K followers, an engagement rate of 0.024%. Posts are seen about 26K times each, and 0.546% of those impressions turn into an interaction. That is about 4.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 00:00 UTC, and Friday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video, 25% are part of a thread and 25% link out. The account's strongest tracked post pulled 109K interactions, about 778x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Hon. Scott Morrison AC's engagement rate on X?
- Hon. Scott Morrison AC (@ScoMo30) has an engagement rate of 0.024%, based on the median interactions across 4 original posts from the last 30 days against 582,618 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.024%, Hon. Scott Morrison AC sits above the 10th percentile of the 212,567 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ScoMo30 have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @ScoMo30 post?
- Most posts go out around 00:00 UTC, and Friday is its busiest day, at roughly 0.2 posts per day across the measured window.